Buat Toko Pakaian: Cara Membuat Website untuk Menjual Pakaian

Posted 1 tahun ago oleh Max Komonov

Does the inside of your closet look like a clothing boutique? Do you have an eye for great pieces and upcoming trends? Do you just want to make some extra money by selling clothes online? Apapun kasusnya, if you need a website for your clothing business, kami di sini untuk membantu. This guide will give you step-by-step information on how to create a website to sell clothes.

Mampu menyatukan tampilan yang sempurna tidak berarti Anda juga harus menjadi ahli teknologi. Tidak ada yang bisa melakukan semuanya! Untungnya, building an online clothing store has never been simpler thanks to the many ecommerce platforms available to help.

Untuk membuat segalanya lebih mudah, kami telah memecah proses menjadi beberapa langkah. Periksa semuanya sekaligus atau bangun toko Anda sesuai keinginan Anda. Dengan setiap langkah, Anda jauh lebih dekat dengan situs web pakaian Anda sendiri!

1. Mungkin bagian dalam lemari Anda mengingatkan pada butik pakaian

Platform e-niaga dan pembuat situs web adalah layanan online yang memungkinkan Anda membuat situs web untuk menjual pakaian dengan cepat dan mudah (atau apa pun yang menarik minat Anda). Situs-situs seperti Ecwid oleh Lightspeed, Squarespace, dan Wix hadir dengan templat yang menghilangkan kerja keras dan pengkodean dari pembuatan situs web. Tergantung pada platform yang Anda pilih, mereka juga menyertakan berbagai fitur untuk membantu Anda menyesuaikan situs web dan menjual produk Anda dengan mudah.

Mengubah platform atau pembuat situs web Anda semudah mengganti pakaian Anda. It’s always a good idea to sample different options until you find the best fit for you and your clothing business. Anda pasti ingin memilih platform yang dapat membantu Anda membuat situs web yang terlihat cantik, mudah digunakan, dapat menangani jumlah inventaris yang tepat, memiliki konektivitas hebat dengan media sosial dan pasar lainnya, and doesn’t break the bank.

Many platforms like Wix and Squarespace offer free trial periods that allow you to build your website and test out features. Pastikan untuk membatalkan akun Anda sebelum masa uji coba berakhir jika Anda tidak berencana untuk mempertahankan situs dan tidak ingin ditagih.

Jika Anda tidak ingin berurusan dengan kerumitan uji coba gratis terbatas waktu, Ecwid oleh Lightspeed is a great option. Ecwid by Lightspeed lets you set up a free ecommerce website and keep it free indefinitely.

An example of an ecommerce website you can create for your clothing store with Ecwid by Lightspeed

2. Mungkin bagian dalam lemari Anda mengingatkan pada butik pakaian

Now you need to customize your website. Dalam hal kustomisasi, choosing a name is one of the most important (and hopefully fun) langkah-langkah! Nama situs web menarik perhatian pelanggan Anda, mengatur nada untuk pengalaman berbelanja mereka, dan beri tahu mereka jenis barang apa yang dapat mereka temukan di situs web pakaian Anda.

Apakah Anda menjual gaun dan pakaian luar?? Call your site “Gown Fishing.” Selling vintage menswear and nautical-themed clothing? Go with “Old Man and the Sea.” You get the point. Just make sure to have fun while you bounce ideas around. Akhirnya, you’ll find a name that’s both catchy and informative.

Untuk hasil terbaik, make sure your business name is:

Pendek. Membatasi diri untuk 1-2 words in the name, 2-3 syllables per kata.
Easy to pronounce and write. Avoid using silent letters. Choose words that are spelled phonetically.
Communicating brand values. Make it relevant to your target audience by using words that describe what your customers value.

Belajar lebih banyak: Nama Ide Bisnis: Cara Pilih Terbaik Nama Toko

Misalnya, Hibiscus Heroes sells clothes made with plant-based fabrics dyed in colors extracted from plants. They highlight their plant-based approach in their brand name too.

The Hibiscus Heroes online store

Setelah Anda menentukan nama, you can purchase the domain to make your website easier to find. Sebagian besar platform dilengkapi dengan opsi bawaan untuk membeli domain, so that you can include the name you’ve chosen in the URL rather than something generic. Dengan cara ini, jika pelanggan Anda tahu nama situs web Anda, mereka dapat mengetiknya di mesin pencari dan dengan cepat menavigasi ke toko Anda.

A perfect domain name should:

be easy to spell, pronounce, ingat, and type (avoid punctuation marks, long words, dll.)
contain your brand name or keywords relevant to your industry
Gunakan familiar domain extension, seperti .com, .org, .bersih

3. Mungkin bagian dalam lemari Anda mengingatkan pada butik pakaian

Pembuat situs web dan platform e-niaga memudahkan untuk menemukan tampilan yang sempurna untuk situs web Anda. Anda akan dapat memilih dari berbagai macam templat yang dirancang untuk menampilkan pakaian yang Anda jual dengan sebaik-baiknya. There is often a cost associated with the templates—especially the ones that look the best—but most platforms offer a few free options if you’re looking to keep your costs down.

Ecwid by Lightspeed has plenty of sleek, ready-made design templates that allow you to design a website to sell clothes in a couple of minutes. There are templates for different types of apparel stores so you can choose the one that suits your business the most.

Designing a clothing store is simple with Ecwid by Lightspeed

Karena sebagian besar pelanggan Anda akan berbelanja dari perangkat seluler mereka, it’s also important to make sure that your website looks good in mobile form. Ecwid by Lightspeed allows you to build and fully manage your store on your mobile device. Anda dapat membuat situs web lengkap Anda, menambahkan produk, mengelola pesanan dan inventaris, dan lebih banyak lagi dari pandangan yang sama yang akan diperoleh pelanggan Anda.

4. Mungkin bagian dalam lemari Anda mengingatkan pada butik pakaian

Meski terlihat sederhana, mengunggah inventaris harus dilakukan dengan serius. Coba bayangkan situs web pakaian Anda sebagai lantai penjualan toko ritel favorit Anda. Apakah itu berantakan atau jarang?? What kinds of items are front and center? Which are off to the sides? Apakah semuanya bercampur aduk atau item dipisahkan ke dalam kategori?

Depending on your answers to these questions and your own preferences, Anda dapat dengan mudah mengunggah produk Anda menggunakan fitur bawaan platform Anda. Pastikan untuk menyertakan gambar yang memamerkan barang dagangan Anda dan deskripsi mendetail sehingga pelanggan dapat melihat apa yang mereka beli.

Untuk toko pakaian, pictures are especially important since customers want to know what the clothes look like. Keep in mind these best practices when making pictures for your store:

Take pictures from different angles, jika memungkinkan
Crop out any extra clothing items in the background
Use light colors for the background in your photos
Show clothes on models, preferably with different body types
Add close-up pictures to let customers see the material or pattern better

High-quality product pictures are a must for a clothing store

Jika Anda menjalankan sebuah toko Ecwid, there is a zoom-on-hover effect available for product pictures on the desktop view. Customers can view even the smallest details in your product pictures, such as material, tekstur, and intricate patterns.

When writing descriptions for your clothes, be sure to include all relevant clothing details. These include sizes, warna, bugar, kain, and anything else you think is important to mention. It’s also worth adding information about how to care for clothing items so customers know how to keep their clothes in great shape.

Your clothing store should also be organized in a way that makes sense for customers—for example, categorizing clothing by gender, clothing type (kemeja, celana), atau musim. This will help customers find what they’re looking for quickly.

5. Mungkin bagian dalam lemari Anda mengingatkan pada butik pakaian

Banyak pembuat situs web dan platform e-niaga memiliki sistem pemrosesan pembayaran internal. Sebagian besar juga menawarkan konektivitas ke layanan lain, seperti (bayar) meng. Apapun preferensi Anda, ini bukan langkah untuk dilewati. You want to be sure your customer’s money is finding its way into your wallet.

When choosing a payment gateway, keep in mind the following:

Security and fraud protection. A secure payment gateway is PCI DSS-compliant and provides fraud prevention methods such as 3D Secure. Gateways may offer extra security features to protect your customers’ data.
Payment processing fees. Most payment gateways charge a percentage and/or flat rate fee for processing each transaction. Check twice whether you can afford the gateway you want to use.
Convenient payment options for customers. Most gateways let you accept payments in your store via credit and debit cards. Namun, digital wallets and other alternatives, such as Apple Pay and Google Pay, are becoming increasingly popular, so it makes sense to offer them too.

Ecwid by Lightspeed integrates with more than 100+ secure and convenient payment gateways, termasuk PayPal, Garis, Pembayaran Lightspeed, dan lebih.

6. Mungkin bagian dalam lemari Anda mengingatkan pada butik pakaian

Customers won’t often just stumble upon your website by chance—you need to put some effort into getting it out there. Sharing your clothing store on social media or marketplaces helps to do just that.

You can start by creating social media pages for your business. Focus on the platforms where your target audience is located. Consider Instagram, Pinterest, dan TikTok; these visual-first platforms are especially useful for promoting apparel stores.

Instagram is popular among apparel brands

Share posts featuring your clothes on your business’s social media pages. You can also use social media to announce sales, new clothing lines, acara khusus, dan lebih.

Adapun pasar, it makes sense to advertise your products on a wide breadth of platforms because people are already looking for clothes there. Namun, the competition might be high, especially for popular apparel categories.

If you want to sell on social media and marketplaces, it’s important that your ecommerce platform allows you to sync your store with social media and marketplaces. Dengan cara ini, you spend less time setting up and managing your store on different platforms. With an integrated platform, you can run all your operations from a single dashboard.

Di Ecwid oleh Lightspeed, you can easily sync and sell across social media and marketplaces. You can sync your Ecwid store with a platform of your choice to set up a Facebook atau Toko Instagram, or become an Amazon or eBay seller.

With Instagram Shop, you can let customers can buy your products right in the app

7. Promote and Sell

Anda telah memilih platform, membangun dan menyesuaikan situs web Anda, mengamankan nama domain, added products, and figured out your preferred payment method. Selamat, you’ve reached the final (and most important) langkah: menjual pakaian!

Now it’s time to double down on your store promotion. Berikut ini beberapa ide:

Offer discounts and sales. Consider running a sale or offering a coupon code to encourage people to place their orders.
Leverage email marketing. Email campaigns are a great way to keep your clothing store top of mind and reach potential customers. You can also use emails to announce new arrivals or promotions.
Consider running paid ads. Google Ads and social media ads can help you reach a larger audience quickly.
Partner with other brands or influencers. Reach out to brands or bloggers that align with your clothing store and partner up for mutual promotion.

Find more ideas for promoting your store with ecommerce marketing tips untuk pemula.

An automated marketing email you can send with Ecwid by Lightspeed

If your ecommerce platform has built-in marketing features, it makes promoting your product much easier. Misalnya, Ecwid by Lightspeed has email marketing tools such as ditinggalkan keranjang pemulihan dan email otomatis. It also allows you to promosikan produk anda melalui Facebook, Instagram, Google, Pinterest, dan Snapchat.

Bungkus

Creating a clothing store should come easily with the right platform, website desain, dan konektivitas ke situs lain. Saat Anda menjual, perhatikan item mana yang paling cepat terbang dari rak dan mana yang tidak mendapatkan banyak cinta. Always be ready to adjust prices and inventory to keep up with customer demands and don’t be afraid to check out what your competition is doing if you’re in need of a few ideas.

Jangan lupa bahwa jika Anda membutuhkan dukungan, Ecwid oleh Lightspeed menawarkan layanan pelanggan langsung untuk membantu saat Anda membutuhkannya. Time to start your own clothing store!

Mungkin bagian dalam lemari Anda mengingatkan pada butik pakaian?

Tentang Penulis

Max has been working in the ecommerce industry for the last six years helping brands to establish and level-up content marketing and SEO. Meskipun begitu, he has experience with entrepreneurship. He is a fiction writer in his free time.