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30 Gift with Purchase Ideas to Thank Your Customers

28 min read

What better way to show customers how much you value them than to send them a customer appreciation gift? Your competitors might try to win over customers with generic “thank you” emails. Anda, di sisi lain, will go the extra mile. You will send them gifts that will leave a lasting impression and help in customer retention.

Implementing gift-with-purchase strategies for your business may lead to a higher customer lifetime value and increased levels of brand loyalty.

One of many great things about gifts with purchase is that there are so many creative and affordable options out there. Check out ini 30 awesome customer gift ideas that can add a special touch to your customersshopping experiences!

Inexpensive Free Gift Ideas for Your Customers

Exploring these customer gift ideas will help you come up with creative ways to surprise and delight customers after they make a purchase from you without breaking the bank.

Offer a Treat

Kue, coklat, and candy — sweet, disesuaikan, and widely loved treats make for a fantastic customer thank-you gift. Kebanyakan pelanggan akan menghargai kaleng baru dipanggang kue bersama dengan pembelian mereka. You can also customize the packaging to include a personalized message or your brand logo.

Satu-satunya hal yang harus diwaspadai adalah alergi makanan. Try to avoid treats with common allergens, seperti kacang tanah.

Write Personalized Thank-You Notes

A popular and extremely affordable gift option is to simply send a handwritten note to your customers. Membuat pesan yang unik, dipersonalisasi, dan, yang paling penting, asli. Gunakan pena dan kertas, tidak pesan dicetak. In today’s digital age, a handwritten note stands out.

Handwritten cards show your genuine appreciation for your customer’s business, and each card can be easily personalized with the customer’s name and a unique message. Except for your time, it costs next to nothing.

Customers might share a review if you add a handwritten note to the order (Gambar sumber: ByStephanieTara/Etsy)

Share Exclusive Discount Codes

Offering special discounts on future orders is an effective strategy to foster repeat orders and gently guide customers toward becoming returning buyers. By incentivizing them with exclusive savings and rewards, you not only encourage their loyalty but also create a sense of anticipation and excitement for their next purchase.

This approach not only strengthens customer relationships but also boosts customer satisfaction and ultimately contributes to the long-term success of your business.

Send Free Samples

Who doesn’t love freebies? Offer samples of your other products as a bonus for purchasing from your store. This is especially effective for cosmetics, wewangian, or food businesses looking to entice future purchases and provide clients with the opportunity to test more of your products.

Kissed By A Bee Organics offers customers to choose two samples as a gift with a purchase

Give Away Free Swag

Branded merchandise, such as custom-designed bookmarks, stiker, magnet, t-shirt, tas, notebook, dll., can subtly remind customers of your brand long after their initial purchase.

You have the option to add your unique logo to your merch, which can help strengthen your identitas merek and create a lasting impression on your audience. Alternatifnya, you may choose not to include a logo, allowing the design to speak for itself and appeal to a broader range of individuals. The decision is yours to make based on your brand strategy and target market.

Give Away a Free Product From Your Catalog

A surprise bonus product will excite your customers with an unexpected gift. Plus, it’s a cost-effective way to show gratitude to your customers.

One popular strategy is to give away an inexpensive but useful product from your product catalog. This product should be low-cost while still providing perceived value to the consumer. Juga, make sure that it is related to the original purchase, misalnya, kaus kaki gratis dengan sepasang sepatu.

Free products also help introduce a new product or upsell. They encourage customers to explore other products in your catalog, increasing the likelihood of future purchases.

Sephora sends free products with certain orders

Offer Surprise Upgrades

Memenangkan pelanggan dengan menawarkan upgrade gratis untuk pembelian mereka yang ada. This works particularly well if the upgrade is similar but better than their current purchase. Hanya memastikan bahwa Anda meminta pelanggan sebelum membuat upgrade - beberapa mungkin secara khusus ingin a-tingkat yang lebih rendah Model.

Send Coupons to Local Businesses

Sending customers coupons to local businesses shows customers that you care about small businesses and demonstrates that you’re willing to personalize gifts for each customer.

Cari bisnis lokal yang dapat menawarkan sesuatu yang terkait (tapi tidak kompetitif!) untuk merek Anda. Berolahraga kesepakatan dengan mereka di mana pelanggan Anda bisa mendapatkan diskon pada pembelian di masa depan.

Send a Birthday Gift

Sending customers gifts on special occasions such as birthdays and anniversaries can help you win customer loyalty and show that you appreciate your customers and remember them.

Ingat bahwa setelah Anda mulai mengirim hadiah ulang tahun, customers might expect them every year. Jadi, pick something that is affordable enough for repeat gifting.

Starbucks offers birthday treats to its customers

Offer a Free Consultation

Valuable advice can be a customer gift idea as well, terutama di industri dikenal sulit untuk mendekati. Jika Anda menjual pakaian, misalnya, you can offer a free style consultation. Jika Anda menjual peralatan fitness, Anda dapat menawarkan rencana diet khusus dan latihan rutin. Reduce the hesitation of making the purchase by offering help using your product or service.

Unusual Gift With Purchase Ideas

Why not surprise your customers with out-of-the-box thank-you gifts? Apa pun yang Anda pilih, make sure you communicate your brand values when doing so.

Share a Curated Playlist

Design a playlist that reflects your brand’s personality and adds value for the customer. Share the playlist as a QR code on a note attached to the order.

Music has the power to evoke strong emotional connections and create brand associations. By carefully selecting songs that align with your brand’s values, messaging, and desired customer perception, you can create a playlist that not only entertains but also enhances the overall brand journey, leaving a memorable and positive impression on your customers.

This option works great not only for businesses in the music industry (jelas) but for other niches, juga. Misalnya, kedai kopi, gyms, or clothing stores — customers can listen to the playlist while enjoying the product.

Users of the Nike Run Club App get access to their workout playlist

Gift an Experience

Pengalaman - paket spa, tiket untuk acara lokal, dll. - adalah cara yang bagus untuk membuat diri Anda berkesan. Memastikan bahwa pengalaman sejalan dengan profil merek dan pelanggan Anda. Jadi, when giving tickets to a metal concert to your 50-year-old female customers, ensure they are metal music enthusiasts.

Juga, memilih sebuah pengalaman yang mudah dijangkau, memiliki daya tarik yang luas, dan tidak memerlukan biaya terlalu banyak untuk penyok profitabilitas Anda.

Send a Custom Digital Art

Partner with a local artist to design digital art, wallpapers, or coloring pages that customers can download for free. This collaboration can also enhance your brand’s reputation.

The digital art could be inspired by your brand or products, showcasing an element of creativity and exclusivity that can only be found within your business. This customer gift idea is perfect for businesses in the fashion, keindahan, or home decor industries.

Share Hand-Picked Recipes

If your business deals with food or wellness products, share your favorite recipes to demonstrate how customers can use your products in their everyday lives. This gift with purchase adds value to the customer’s shopping experience and promotes your products in a subtle yet effective way.

You can include the recipes as a small booklet or recipe cards or send them digitally via email.

Send Flowers

meskipun tahan lama, bunga adalah barang hadiah menyukai universal. Mereka juga kebanyakan merek agnostik, i.e., Anda tidak perlu khawatir apakah mereka sejajar dengan merek Anda. Plus, tontonan visual seikat bunga bebas membuat untuk kesempatan foto yang baik dan saham sosial yang pergi dengan itu.

Memberikan bunga untuk setiap pelanggan mahal, tetapi jika Anda memilih penerima (pelanggan yang paling setia, those with huge follower bases on social media) dan kesempatan (ulang tahun, Hari Perempuan), bunga bisa melakukan sihir. But remember to pick non-allergic flowers for your gifts.

Make One Customer Feel Special

Alih-alih mengirim hadiah biasa untuk setiap pelanggan; you can get a lot of social media mileage from making a single customer feel truly special. Memilih seorang pelanggan yang telah sangat setia kepada merek Anda, then make a gesture that goes far beyond a standard “gift.”

Misalnya, Honda menemukan bahwa salah satu pelanggan hendak memukul 1 juta mil di salah satu mobil yang. Untuk membuat pelanggan merasa istimewa tentang tonggak utama ini, Honda memberinya mobil baru bebas dan membuat video tentang hal itu.


Help Customers Learn Something

Salah satu hadiah terbaik yang dapat Anda memberikan pelanggan adalah karunia belajar. Mungkin Anda bisa mengumpulkan serangkaian pelajaran untuk membantu mereka membuat sebagian besar pembelian (such as a guitar store giving free music lesson CDs). Atau mungkin Anda dapat menawarkan mereka kursus tentang topik yang melengkapi pembelian (seperti toko kerajinan menawarkan kelas tembikar gratis).

Gift a Low-Maintenance Potted Plant

Sebuah pot tanaman kecil membuat untuk hadiah yang besar. Something low maintenance and long-lasting, such as a cactus, not only looks good but also emphasizes your “green” credentials. Jika pelanggan Anda yang sadar lingkungan, this can be an affordable and memorable customer gift idea.

Alternatifnya, mengirim bibit pelanggan tanaman atau bahkan kecil kit tumbuh DIY (dengan biji, tanah, and a pot).

Customer Gift Ideas To Enhance Your Brand Voice

When you think of thank-you gift ideas, it’s important to keep your brand values in mind. When customers receive your gifts, they should be reminded of the type of company you are and the experience that comes with shopping with you.

Offer E-books

Educational content showcases your expertise and provides something of value to your customers.

E-books might not make an obvious choice for a gift, tapi untuk kelompok pelanggan yang tepat, mereka dapat menjadi pilihan yang fantastis. Sebuah buku yang relevan tidak hanya menunjukkan bahwa Anda memahami pelanggan, tetapi juga akan tetap bersama mereka untuk waktu yang lama, mengingatkan mereka merek Anda.

Selanjutnya, buku memiliki merek mereka sendiri. Mengirim sebuah buku non-fiksi yang merupakan pelopor ide-ide baru bisa mendapatkan pelanggan untuk memikirkan merek Anda sebagai “inovatif” juga. Untuk hasil terbaik, kirim non-fiksi dan non-kontroversial buku.

Belajar lebih banyak: Cara Membuat dan Menjual E-book

Send a Helpful Guide

A guide, apart from being a helpful gift, also positions your business as an industry leader. This is another type of educational content that provides value to customers and reinforces your brand’s expertise.

Consider creating guides on topics related to your products or services that can help customers make the most of their purchases. This will not only show them that you care about their experience but also solidify their perception of your business as a valuable resource.

Share Access to Webinars or Workshops

Exclusive access to webinars or online workshops magnifies your customers’ pengalaman, engaging them long after their purchase. This client gift idea works well for businesses in the education or consulting industries, where customers can benefit from additional knowledge or skills related to your products or services.

You can also collaborate with industry experts to co-host these events and further enhance the value for your customers.

Create DIY Kits

Develop inexpensive DIY project kits to accompany your products, providing customers a fun and creative experience. This customer gift idea is perfect for businesses in the arts and crafts or home decor industries. It also adds value to your product and can encourage customers to make repeat purchases in order to complete their DIY project collection.

Even packaging can serve as a DIY kit – take it from Samsung. They introduced packaging that can be repurposed as cat furniture, shelves, and other common household items.

Samsung’s reusable packaging serves as a DIY kit

Share Local Products

pelanggan Gifting produk lokal (seperti item makanan lokal bersumber) bekerja sangat baik karena dua alasan:

  • Ini menggambarkan bisnis Anda sebagai “teman” untuk usaha kecil lokal lainnya, sehingga meningkatkan persepsi merek Anda.
  • It shows customers that you care enough about them to personalize the gift per their location.

Bermitra dengan a lokal bisnis to offer these products. Pelanggan Anda akan menghargai mereka, seperti yang akan bisnis lokal.

Give Charitable Gifts

Invite customers to join in sponsoring a cause they care about, enhancing your brand’s social impact.

Making a charitable donation on behalf of the customer can work well as a client gift idea, especially if your customers are eco-conscious and philanthropically inclined. Just make sure that the charity is well-recognized and that there is sufficient proof of the donation.

Client Gift Ideas to Cultivate Long-Term Relationships

The following gifts with purchase express your appreciation, help build lasting relationships, and give customers a reason to return.

Add a Customer to a Loyalty Program

Reward customers for their loyalty by creating a point-based program where they can earn points with every purchase. You can also introduce a tiered loyalty program that offers exclusive gifts or free shipping to customers depending on how much they spend in your store. This will not only encourage customers to keep coming back but also make them feel appreciated and valued.

Here are some other ideas for effective loyalty programs to drive repeat purchases.

You can also heighten customer satisfaction by offering early access to new products or sales through exclusive loyalty programs.

Barnes & Noble have various perks for loyalty program members, including a free ebook each month

Throw a Party for Loyal Customers

Cara lain untuk membuat pelanggan merasa istimewa adalah untuk mengadakan pesta atau host meetup sebuah. Ini bekerja baik jika Anda memiliki banyak pelanggan di lokasi yang sama. Pemanasan pelanggan untuk ide pesta dengan mengundang mereka untuk sebuah kelompok eksklusif pertama (misalnya, di Facebook). Setelah mereka semua sudah mengenal satu sama lain sedikit, mengundang mereka ke pesta.

Mungkin mahal, tetapi akan menjadi pengalaman pelanggan Anda tidak akan melupakan. Plus, semua pembaruan media sosial dari itu akan melakukan keajaiban untuk kata-kata Anda dari mulut ke mulut.

Offer Collaboration Opportunities

Collaborate with customers on designing, naming, or improving your products or services. This gives them a sense of ownership and fosters loyalty. It also provides valuable insights and feedback that can help improve your business.

This type of collaboration can be done through sending gifts in exchange for participating in surveys, focus groups, or even social media polls. Misalnya, add a note with a QR code to a customer’s order. After they fill in a survey or poll, send them a digital product as a reward for their time.

Feature Customers on Social Media

Semua orang ingin mereka 15 menit ketenaran, dan pelanggan Anda tidak berbeda. Jika Anda memiliki saluran sosial populer, featuring your customers or their projects can be a great client gift idea. This tactic works best if the customer has uploaded a picture of your product or has already interacted with you on social media. Ia memberitahu mereka - dan sosial khalayak media - bahwa Anda mendengarkan.

Offer Referral Bonuses

Offer incentives for customers who refer their friends and family to your online store. This amplifies customer value within your business. Anda dapat offer discounts, free products, or even store credit to motivate customers to spread the word about your brand.

Referral bonuses not only bring in new customers but also strengthen customer loyalty as they feel like valued members of your brand’s community.

Jimmy Joy’s referral program

Create an Exclusive Group

Bagaimana Anda bisa membuat pelanggan Anda merasa istimewa? Sederhana: dengan menciptakan eksklusif, mengundang-satunya kelompok untuk pelanggan utama Anda. This can be something as simple as a private Facebook group. Offer deep discounts that are unavailable elsewhere to emphasize the exclusivity of the group.

How to Select Customer Thank-You Gifts

Masalahnya dengan ucapan terima kasih hadiah adalah mencari tahu apa yang harus mengirim. Anda tidak dapat memilih sesuatu yang terlalu mahal, Anda juga tidak bisa memilih sesuatu yang mungkin dilihat sebagai tidak berharga. Anda harus berjalan garis tipis antara harga dan kepraktisan ketika memilih ucapan terima kasih hadiah ide.

A gift with purchase is usually something physical (if you sell physical products), berguna, dan terkait dengan bisnis Anda dalam beberapa kapasitas. Ia memiliki tujuan sederhana: to thank customers for their orders. Whether the gift elicits a “wow” or “eh” will depend on the quality of the thank-you gift.

The Nordstrom site has a dedicated page that lists all gifts with purchase customers can get

There are a number of rules you must follow when selecting a free gift for a customer:

Gifts with Purchase Should Have Perceived Value

Di atas segalanya, hadiah harus dirasakan nilai. Even if it is inexpensive, itu harus memenuhi kebutuhan atau tampak berharga kepada pelanggan.

Customer Gifts Should Be Useful

A good gift with purchase is usually one that serves some practical purpose. Souvenir dan pernak-pernik yang hanya mengambil ruang yang mudah dilupakan. A useful thank-you gift will remind the customer of your business every time they use it.

Client Gifts Should Be Related to Your Business

A perfect client gift idea is related to the business in some way so that it reminds the customer of you. Jika Anda menjalankan sebuah toko busana, pilih aksesori fashion, bukan buku ekonomi makro.

Free Gifts Should Fit Your Target Audience

When selecting gifts with purchase, menjaga pelanggan personas dalam pikiran. Tanyakan pada diri sendiri: apa yang akan seseorang dari demografi ini menikmati? Misalnya, jika target pelanggan Anda membuat lebih dari $ 200.000 / tahun dan hidup di pinggiran kota kaya, hadiah kartu murah untuk toko diskon tidak akan bekerja.

Make demographics the centerpiece of your client gift idea selection process, and you’ll never go wrong.

Customer Gifts Should Be Easy to Store and Transport

Tidak ada pelanggan ingin berurusan dengan hadiah yang tidak diinginkan yang mengambil ruang penyimpanan terlalu banyak. Baik yang ingin Anda khawatir tentang kerumitan mengangkut hadiah besar. Selalu memilih sesuatu yang kecil dan mudah untuk transportasi. Atau, just go with produk digital!

Gifts with Purchase Should Be Harmless

Terakhir, a free gift shouldn’t trigger allergies, memiliki berbahaya, tepi tajam, atau menimbulkan bahaya tersedak untuk anak-anak. Can this client gift idea cause problems for anyone in my customer’s household (orang terutama tua dan anak-anak)? If the answer is “yes,” it’s better to pick something else.

How to Use Thank-You Gifts for Marketing

While the explicit purpose of a customer gift is to show that you care, it also has another motive: untuk memasarkan toko online Anda. Anda pasti ingin pelanggan merasa senang dan dihargai, but it would also be nice if they were to recommend your store to their friends or share a word on social media.

Jo Malone London offers complimentary gift wrap as an added incentive

Untuk menggunakan hadiah apresiasi pelanggan sebagai taktik pemasaran, you need to keep a number of things in mind.

hadiah vs. Diskon

Using discounts and offers to maximize sales is an old hat in ecommerce. Pertanyaan untuk bertanya adalah: bagaimana diskon membandingkan terhadap hadiah dalam hal dampak pemasaran?

Untuk menjawab pertanyaan ini, Anda harus mempertimbangkan dua hal:

  • Seberapa sering Anda menawarkan diskon: Nilai yang dirasakan dari diskon tergantung pada seberapa sering Anda tawarkan itu. Jika Anda memiliki sering penjualan dan penawaran, pelanggan mungkin tidak terlalu antusias belum diskon lain, no matter how advantageous it is.
  • nilai diskon dan kondisi: A large discount with liberal terms might end up costing you more than a free gift. Di sisi lain, jika diskon yang terlalu rendah dengan istilah yang ketat, pelanggan mungkin tidak tertarik.

Menariknya, penelitian dalam psikologi konsumen menunjukkan bahwa orang lebih memilih untuk mendapatkan lebih daripada menghabiskan kurang. A free gift might have a higher perceived value since it gives them more.

Tentu saja, ini hanya berlaku jika Anda benar-benar memberitahu pelanggan bahwa Anda memberi mereka hadiah. Ini membawa kita ke titik berikutnya.

eksplisit vs. Secret Gifts

Should you tell customers about the gift, or should you just send them a surprise?

Ada pro dan kontra untuk masing-masing pendekatan. Memberitahu pelanggan dimuka mungkin meyakinkan mereka untuk melakukan pembelian, especially if they see the gift as a “deal.” At the same time, itu merampas Anda dari pelanggan senang yang datang dengan hadiah kejutan.

Pendekatan apa yang Anda gunakan akan tergantung pada apa yang ingin Anda capai dengan hadiah. Jika tujuan Anda adalah untuk menyenangkan pelanggan, membangun loyalitas, dan meningkatkan dari mulut ke mulut (termasuk sosial media), memilih hadiah kejutan.

Di sisi lain, jika Anda ingin menggunakan hadiah sebagai insentif untuk membeli lebih banyak, memberitahu pelanggan tentang hal itu dimuka. This approach is perfect for Black Friday and Cyber Monday sales.

Therapy Notebooks uses “Buy Two, Get One Free” promo for Black Friday

Gifting to Some vs. Gifting to All Customers

Dilema lain adalah mencari tahu siapa yang harus hadiah - beberapa pelanggan atau semua dari mereka.

Gifting setiap orang memiliki kelemahan biaya yang jelas. You might also not benefit as much from gifting to people who are inactive on social media or unlikely to recommend you to friends.

Pada waktu yang sama, Gifting hanya beberapa pelanggan mungkin membuat mereka merasa istimewa - pada biaya pelanggan lain. Customer B might wonder why Customer A got a free gift and they didn’t. Hal ini dapat menciptakan kebencian untuk merek Anda - tujuan kebalikan dari Gifting.

Pendekatan yang lebih baik adalah dengan menggunakan Prinsip Pareto dan target utama Anda 20% pelanggan terbaik. Ini adalah baik pelanggan yang aktif di media sosial atau sesuai dengan profil pelanggan ideal Anda. Karena Anda ingin lebih banyak pelanggan seperti, penargetan mereka dapat menghasilkan hasil yang lebih baik.

Memaksimalkan Dampak Gifting

To get the most out of your free thank-you gifts, Banyak informasi yang bisa diambil:

  • Pelanggan buy more when there is a “mystery” involved in the purchase, sebagai salah satu Universitas studi Miami ditemukan. Menjaga hadiah rahasia dapat membantu dalam hal ini.
  • Customers who receive something free and unexpected are driven to shop more, menurut satu penelitian. Dengan demikian, it might be worth it to lose money upfront on a sale by giving a free gift. Anda dapat membuat untuk itu dengan pembelian berulang.
  • Giving away a freebie creates immediate word of mouth, menurut article in the Journal of Marketing. That is especially true if the gift is the customer’s first experience with your brand. Dengan demikian, selain pelanggan atas Anda, you can also target first-time buyers when giving away free gifts with purchases to create a positive first impression.
  • Focus on gifting customers who are active on social media or have a history of sharing your stuff. Mendorong mereka - lembut - untuk meng-upload foto dengan hadiah mereka pada jaringan sosial favorit mereka.
  • Pertimbangkan donating to charity on behalf of the customer instead of giving away a gift. Penelitian menunjukkan bahwa sumbangan amal bekerja lebih baik daripada hadiah praktis, terutama ketika pembelian asli sembrono di alam.

Jadi di sana Anda memilikinya - 30 exceptional thank-you gift ideas you can use to market your online toko. Use them wisely, as gift costs can add up quickly. Pada waktu yang sama, mempertimbangkan dampak jangka panjang dari hadiah penjualan masa depan Anda.


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Tentang Penulis

Jesse adalah Marketing Manager di Ecwid dan telah di e-commerce dan internet marketing sejak 2006. Dia memiliki pengalaman dengan PPC, SEO, optimasi konversi dan cinta untuk bekerja dengan pengusaha untuk membuat impian mereka menjadi kenyataan.

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