Objašnjene niti za tvrtke: Povežite se sa svojim klijentima na novoj aplikaciji

Posted 10 mjeseca ago po Anastasia Prokofieva

Od tvrtke koja je vlasnik Facebooka, Instagram, i WhatsApp, Meta je objavila svoju najnoviju platformu za društvene mreže, niti. Kao vlasnici tvrtki u digitalnom krajoliku koji se neprestano razvija, keeping up with the latest trends and platforms helps you connect with your audience.

Let’s learn more about Threads, explain its functionalities, and illustrate how you can use it to engage with your customers.

Unraveling Threads: A New Social Media Platform

Threads is a new app by Meta for sharing short text updates and participating in public conversations. It’s a separate app integrated with Instagram and is already tapping into Meta’s massive user base.

Posts on Threads can be up to 500 characters long. Mogu uključivati poveznice, fotografije, i videa (do 5 minuta). Možete podijeliti objavu Threads u svojoj Instagram priči ili podijeliti svoju objavu kao vezu na drugim platformama društvenih medija.

Examples of Threads posts by Meta

Budući da se Threads integrira s vašim Instagram računom, prijavite se koristeći svoje vjerodajnice za Instagram kako biste stvorili Threads račun. Vaše korisničko ime, Ime, bio, fotografija profila, a oznaka za potvrdu prenijet će se na vaš Threads račun, plus ostale postavke, poput popisa blokiranih. Međutim, još uvijek možete prilagoditi svoj profil kako bi bio jedinstven za Threads.

S nitima, you can connect and follow people with the same interests as you, just like on Instagram. This includes people you follow both on Instagram and outside of it.

On Threads, you can see posts from people you follow. You will also see recommended posts from people you don’t follow yet.

Is Threads the Same as Twitter?

Sada, let’s answer the burning question!

There are some similarities; nakon svega, Threads is a text-focused app for sharing updates and joining conversations.

Ulta Beauty offers followers to take a trip down the memory lane

Međutim, there are differences, isto: unlike Twitter, Threads doesn’t have paid tiers and ads. Threads also doesn’t have long videos, private messages, or live audio rooms like Twitter.

Should You Make a Threads Account for Your Business?

No matter how excited (or not) you’re about new social media platforms, we recommend you create a Threads account and claim your business name there.

Threads launched on July 5, 2023, so users are still figuring it out. Najvjerojatnije, Meta is still figuring it out too. So why should you even bother making an account yet?

Since your account name is carried from Instagram when you create a Threads profile, you want to claim your business name on Threads before someone else. As a business, you want your business pages to be easily accessible on any social media platform. To ensure ease of access, use your business name for all social media accounts so that your customers can find you no matter the app.

Users can easily find Anthropologie on social media using the same name

Even if you decide later to not use Threads, it’s better to stop using it than to try making an account later and find your business name already taken by someone else.

Bilješka: Keep in mind that you can’t delete your Threads account without deleting your Instagram account. It might change in the future, but for now, ensure you or your social media team do not accidentally delete your Instagram account.

What to Post on Threads: 5 Ideas for Businesses

Social media has been around for quite some time already so you’re familiar with the most common types of content posted there. Edukativni, informativan, and entertaining posts appear on all platforms in different forms—you can make a 30-second TikTok video on the same topic as an hour-long YouTube podcast.

When it comes to posting on Threads, do whatever fits your brand and is relevant to your audience. That said, remember that Threads is a short text-based app. Some types of content would look better on Threads than anywhere else.

A simple text post by Sephora generated almost 400 replies

Another thing to keep in mind is that Threads is designed to foster positive communication and discussions, so it’s great for community building. Doubling down on posts that promote conversations is a surefire way to make the most of Threads.

Pro Tip: To jumpstart your Threads account, post your evergreen, best-performing tweets there (if your brand has a Twitter page). Ovuda, you’ll start your Threads journey with content that has already proved successful.

Wendy’s is well known for its roasting tweets, so its first post on Threads follows the same narrative

How can you leverage Threads to engage with your audience? Here are a few suggestions:

Post Bite-Sized Tips

Social media users love bite-sized, easy-to-digest, useful tidbits. Provide followers with advice about your brand or industry. Such content is very shareable and has the potential to be reposted.

Bread gives hair care tips and answers questions about their product

Use it for Community Building

Threads can help build a tight-knit community around your brand. Start discussions to foster engagement by posting questions that prompt reflection and debate. Ask for feedback and encourage people to share content about your brand.

Nat Geo WILD does a good job with their first post on Threads by inviting users to share their content—great for generating engagement in the account

Post Exclusive Content

Upotrijebite Threads kako biste svojim najvjernijim kupcima prikazali ekskluzivan sadržaj. Podijelite kratak pregled novog proizvoda, iza kulisa gleda vaše operacije, rani pristup prodaji, vremenski ograničene ponude, brza prodaja, i što god vam još padne na pamet.

ButhcerBox pokreće flash nagradnu igru na Threads

Podijelite kratke novosti, Vijesti, Obavijesti

Redovito dijelite novosti o svom brendu, izdanja proizvoda, događanja, or industry news to maintain your followers’ interest. Želite stvoriti iščekivanje kako biste svoju publiku zadržali angažiranom. Međutim, bitna je dosljednost. If you want to use Threads, make it a habit to stay up-to-date.

Netflix shares industry news on its Threads account

Experiment with Content

These are the first days of Threads, so there are no guidelines or best practices yet. Some brands copy their Twitter strategy while users post whatever comes to their minds. In the meantime, you have a unique opportunity to experiment with content you’ve been postponing.

The perk of Threads compared to any other new app is that it already has a huge audience, so you’ll see which experiments pay off faster.

Olipop makes their Threads account very informal and “unfiltered,” which differs a lot from their polished Instagram page

Take the Plunge into Threads

In an age where personalizacija and close connections are becoming increasingly important in marketing, Threads offers an exciting way for businesses to connect with their audience.

Whether you decide to use Threads to share exclusive content, behind-the-scenes peeks, vijesti, or limited-time offers, remember that the app is especially great for community building. You can’t go wrong with focusing your Threads strategy on fostering discussions among your audience.

The potential to create deeper connections with your audience awaits. Zaronite u svijet niti danas i gledajte kako vaše poslovanje napreduje u okruženju društvenih medija.

About The Author

Anastasia Prokofieva is a content writer at Ecwid. She writes about online marketing and promotion to make entrepreneurs’ daily routine easier and more rewarding. She also has a soft spot for cats, chocolate, and making kombucha at home.