Analitika internetske trgovine: Upravljanje izvješćima i statistikom prodaje u Ecwidu

9 min read

Imagine that a pilot would have to control a plane without a dashboard. Najvjerojatnije, it’d be a mess.

The same is true for online sellers. To decide on your next move, you need to understand what’s going on in your online store:

Where your customers come from
How much they spend
What products are most popular
How your promotions perform.

Your Ecwid store can provide that data. The more you track, the more you know — and the more you can achieve. Data reveals strengths and weaknesses, forecasts pitfalls, and helps you allocate your budget wisely.

Just like professional pilots, you can conveniently control your data on a dashboard. Ići My Sales → Reports to get an overview of all the available tools and to set up reports that are relevant to your specific business.

Vital Metrics

Start tracking your online store metrics after the store opening. You don’t have to set anything up, the data is collected automatically.

Automated reports and sales analytics

How are your sales doing? A quick trip to Control Panel → Sales → Reports will let you find out immediately.

On the top of this page, click ‘Set up’.

After you install the app, click “Open”, and you’ll see a pop-up with the core online store metrics:

Visitors
Prihod
Stopa pretvorbe
Orders

You can display those stats for the day, month, or any other period. With this intuitive page, you’ll always keep your fingers on the pulse of your business and be able to track positive and negative trends.

The basic metrics are available on the Free plan.

If you want more data, extended stats are available:

Items per Order
Revenue per Order
Visits Until Purchase
Time to Purchase
Top Products
Top Categories
Top Locations
Order Status
Traffic Sources
Conversion Rate by Channel
Customer Acquisition Cost for Ads
Top Keywords

These metrics and more will give you a better picture and let you plan your marketing campaigns, allocate your budget, and turn down unprofitable sales channels.

The advanced analytics are available on all Ecwid paid plans.

Real-time sales tracking

It’s possible to track data even without your computer. Uz mobilnu aplikaciju Ecwid, you can get your sales data on your iPhone, iPad, ili Android uređaj.

To install the app, ići Sales → Reports and follow the setup steps.

If you are already using the app, you simply won’t see this block on your reports dashboard.

Our app is far more than an analytic tool. You can create and edit orders, run and pause promotions, print invoices, and get help with your store.

Start a 14-day free trial of the Ecwid mobile app, and then it’ll be available for free on all paid Ecwid plans.

Saznajte više: How to Run a Store from Your Smartphone

Deep Analytics

Google Analytics je najpopularniji besplatni analitički alat koji pomaže tisućama mrežnih trgovaca da povećaju i prilagode svoju prodaju. Pruža mnogo podataka o kupcima: tko su oni, odakle dolaze, što točno rade u trgovini.

Zbog ovih značajki Google Analytics morate isprobati:

Prodajni tokovi — You can find out quickly whether your site’s checkout process is effective with goal tracking and funnel visualizations.
Angažman posjetitelja — Measure visitor engagement and see how much time a visitor spends on your site and which pages they check out.
Povijesni benchmarking — With GA, možete ispitati kako su vaši kanali akvizicije bili uspješni ove godine u odnosu na prošlu godinu.

Započeti, izraditi Google Analytics račun and connect it to your Ecwid store:

Kliknite "Postavi Google Analytics" na svom Sales → Reports stranica.
Dodajte svoj ID web-entiteta Google Analytics (Kako doći do osobne iskaznice).

Google Analytics u Ecwidu

Ako ćete prikazivati plaćene oglase za pretraživanje s Google Adwords, omogućiti Značajka remarketinga. Moći ćete se oglašavati posjetiteljima svoje trgovine: vratite one koji su otišli bez kupnje ili podsjetite postojeće kupce na vašu trgovinu.

Google remarketing

To je to! Završili ste s postavljanjem. Statistika će se početi generirati tijekom sljedećeg 24 sati. Možete ih pratiti na svom Google Analytics računu.

Saznajte više:

Extended Options

Brojne aplikacije u Tržište aplikacija Ecwid will simplify stats management for you and save you time. All Ecwid merchants on paid plans have access to the App Market.

Snimke posjetitelja i toplinske karte

Možete vidjeti što se događa u vašoj trgovini sa stajališta kupca, baš kao u filmu. Sretna naranča can track anonymous sessions of your actual customers so that you see how they browse, na što kliknu, and where they leave.

Još jedan sveobuhvatan način da ispitate svoju statistiku su toplinske karte. Takva karta agregira mnogo radnji kupaca (klikovi) i pokazuje gdje najviše klikaju, kao da gledate svoju web stranicu kroz X-zraku.

Korištenje toplinskih karti omogućuje vam da shvatite je li dizajn vaše web stranice, kopirati, and photography perform well and to adjust those things based on customer behavior, ne nagađanja.

Sretna naranča offers these features and more for $10-$50 na mjesec. Postoji i 7-dnevno besplatno probno razdoblje.

Zakazana izvješća u vašem sandučiću

Za analitiku je potrebno vrijeme, ali možete nešto uštedjeti tako da zakažete automatizirano dnevno, tjedni, or monthly reports that will be sent to your inbox. Postoje najmanje dva načina za to:

Postavite automatska izvješća u Google Analyticsu. Lakše je nego što možda zvuči, posebno s našim vodič korak po korak. Vaša izvješća će izgledati ovako:

Koristite Squiz izvješća. Those are beautiful reports that require less effort to get started with.

Jednostavno instalirajte aplikaciju Squiz Reports — the price starts at $5 na mjesec, and there’s a free trial too.

Praćenje prodaje putem Facebook Messengera i Telegrama

Statiny Chatbot is a bot that replies to your commands with fresh data from your online store.

Možete zatražiti od bota da postavi raspored i šalje vam automatizirana dnevna izvješća. Ovaj bot je od velike pomoći za one trgovce koji trebaju dijeliti svoje statistike s administratorima/menadžerima/marketerima jer je moguće dodati nekoliko vlasnika.

Statin Chatbot

This app has a free plan and a free 30-day trial. Ili možda želite koristiti naprednu verziju za $24 na mjesec.

***

The Stranica izvješća in your Ecwid store was built to make it easier for you to manage your analytics tools and make sense of all the data.

Nastavite ga provjeravati da vidite koje ste alate instalirali i što još možete isprobati za rad s uvidima u svoju trgovinu.

Prodajte online

With Ecwid Ecommerce, you can easily sell anywhere, svima - na internetu i diljem svijeta.

Započnite

Ecwid ažuriranja

Sep 4, 2017

About the author

Matt is a product manager at Ecwid. He works with the Ecwid dev team and helps them shipping the right features for Ecwid merchants. Outside of work, Matt likes travelling and climbing the mountains.