When it’s time to shop for new hiking boots or treat yourself to a fancy spa package, where do you turn? Najvjerojatnije, you’ll check out reviews, ask for recommendations through Instagram stories, or watch unboxing videos on YouTube. These are all examples of social proof, which is what your customers look for when checking out your products.
Social proof helps customers understand how other people have experienced a product—this fosters trust in a brand. Provjerite dajete li autentične povratne informacije i preporuke kako bi se potencijalni kupci osjećali sigurni u svoju odluku da odaberu vaš proizvod ili uslugu.
Nastavite čitati kako biste naučili djelotvorne načine integracije društvenog dokaza u svoje poslovanje i poboljšanja vaše marketinške igre.
Što je društveni dokaz u e-trgovini?
Društveni dokaz je psihološki fenomen u kojem se ljudi oslanjaju na druge da vode njihove odluke i postupke. Pojedinci pretpostavljaju da su izbori većine ili vlasti ispravni.
Social proof in an online store consists of multiple factors, including ratings, recenzije, sviđanja, and endorsements from other customers, celebrities, and experts. It also includes customer interaction statistics like display counters for views, kupovine, remaining stock, discount notifications, and recently purchased items.
Jednostavno rečeno, if you want to create trust with your customers and encourage them to buy your products or services, there’s no better way than by backing it up with social proof. Let’s go through some ways to do just that.
Collect and Publish Your Customers’ Reviews
Customer reviews are an effective way to build trust and attract new customers to your store. They offer an authentic look at the experiences of others with your products or services, showcasing your brand’s reliability and quality.
Publishing reviews isn’t just about sharing feedback. It’s an opportunity to engage with customers by responding to their comments and questions. This helps foster stronger relationships with your customers.
Kissed By A Bee odgovara na povratne informacije kupaca u internetskoj trgovini
S Ecwidom tvrtke Lightspeed, povratne informacije od kupaca možete prikupljati automatski putem marketinške e-pošte. Samo omogućite automatizirani zahtjev za povratne informacije e-poštom, a vaši će kupci primiti e-poruku s molbom da ostave svoje povratne informacije nakon što prime narudžbu. Nauči više o automatizirane marketinške e-poruke.
Također, provjeri sve načine na koje možeš prikupiti i prikazati recenzije u svojoj Ecwid trgovini.
Iskoristite moć društvenih medija
Kupci često koriste platforme društvenih medija kao što su TikTok i Instagram za traženje proizvoda ili darova. Morate plasirati svoj proizvod. Što više recenzija kupaca imate na društvenim mrežama, imate više dokaza da je vaš proizvod vrijedan kupnje.
Evo nekoliko načina da dobijete recenzije na društvenim mrežama:
- Potaknite kupce da objaviti svoje fotografije ili videozapise s vašim proizvodom na društvenim mrežama koristeći hashtag marke. Na primjer, trgovina fotoaparatima, Snimanje papira, traži od svojih kupaca da koriste #takenbypapershoot kada dijele slike snimljene njihovim fotoaparatom na Instagramu.
- Pokrenite društveni medij natjecanje ili darivanje s hashtagom marke. The participation of many people in your contest not only creates hype but is also social proof, strengthening your brand’s credibility.
- Offer customers an incentive like a discount or a free product sample for sharing a detailed review on social media.
Having an active social media profile with an engaged audience also acts as social proof. Regularly post content relevant to your target audience, answer questions about your products, and publish customer pictures and reviews.
It won’t hurt to add social media sharing buttons on your product pages. They allow customers to share your product on social media. U Ecwidu, such buttons are added to product pages by default.
Share buttons on a product page
Send Your Product to Micro-Influencers for a Review
If you’re not collaborating with micro-influencers for product reviews, you’re missing out on a whole lot of potential. Naravno, partnering with famous celebrities may seem like the way to go. But let’s be real here: they can be expensive to work with and may not even have an audience that resonates with your product.
As for micro-influencers, they have a loyal following that trusts their recommendations, likely relate better to specific target audiences, and won’t break the bank—what a great deal!
Po teaming with micro-influencers, you’ll be tapping into a niche audience with greater impact and engagement potential. Look for content creators on TikTok, Instagram, or YouTube with a decent following, između jedne i pedeset tisuća pratitelja. Potrošači često koriste ove vrste društvenih medija za istraživanje proizvoda.
Također možete surađivati s platformama za recenzije kao što je Influenster koje povezuju brendove i influencere. Korištenje Influenstera, možete generirati više recenzija utjecajnih osoba za svoju marku u zamjenu za slanje besplatnih uzoraka proizvoda.
Recenzija proizvoda e.l.f. Kozmetika kroz Influenster
Za upute korak po korak o tome kako surađivati s utjecajnim osobama kako biste povećali lojalnost marki, slušajte naše podcast s Taylor Lagace, co-CEO of Kynship, an utjecajni marketing agencija. You’ll learn why the “pay for post” method of influencer partnership does not work. Plus, you’ll get the how-to for a better approach.
Display How Many Shoppers are Viewing Your Product to Show its Popularity
A product view counter is a handy social proof tool that keeps track of how many people are checking out your products in real-time. Ne samo to, but it shows how many views a particular product has got over a specific period—whether it’s a day, a week, mjesec, or even all-time.
The “Pregled proizvoda” brojač pomaže privući pozornost na proizvode. Potiče kupce da zarone i istraže sve sjajne ponude koje vaša internetska trgovina nudi, dok osjećaju hitnost.
Rooster Crow Marketplace pokazuje koliko posjetitelja trgovine trenutno pregledava predmet
Povećajte potražnju pomoću brojača kupnje
Tražite način da potaknete potencijalne kupce na kupnju? Isprobajte brojač kupnji. Alat prikazuje broj prodaje u stvarnom vremenu za određeni proizvod. It taps into the powerful psychological effect of social proof: the more a product has been purchased, the more attractive it becomes to others.
If you run a sale, this tool is just what you need. Don’t underestimate the impact of this seemingly simple number—it might be the thing that seals the deal for your next order.
Keep in mind these best practices when using the purchase counter:
- Consider displaying customer reviews or product ratings alongside the purchase counter. This can further encourage potential buyers.
- Set up pre-orders for items that sell out. Not only this shows that your product is in demand, but it will also provide a pathway for people to buy more of it.
This store shows how many people bought this product in the last 24 sati
Create a Sense of Scarcity by Showing How Many Items are Left in Stock
A stock counter will capture a customer’s interest and drive them towards making a purchase, which is the whole point! This tool serves as a form of social proof that motivates browsers to become buyers. By displaying the number of items left in stock (e.g., “Samo 5 left in stock”), it creates a sense of urgency that nudges visitors towards a purchase.
A stock counter is a must for a sale—especially if you run a flash sale (for a day or two). It’s hard to resist buying a product when you see it’s almost sold out.
Za najbolje rezultate, try the following tips:
- Display the stock counter when the product quantity is low, typically less than 10-20 units.
- When running a sale, combine the stock counter with discounts to maximize customer motivation to make a purchase.
This store uses a stock counter and discounts during a sale
Show Which Products are Purchased in Real Time
You can harness social proof by showing the products shoppers are buying right now. This method involves displaying messages about the latest purchases made by other customers. It provides a subtle but powerful message that your online store is trustworthy, high-quality, and popular.
Tap into the psychology of social proof and build your brand’s reputation, inspiring purchase after purchase. Recently bought product messages are really effective when you want your newer products to get more attention.
Za najbolje rezultate, follow this advice when showing these kinds of messages in your store:
- Test the message on different pages of your online store: storefront, category pages, product pages, search page, and checkout.
- Ensure your products have attractive product images and clear product names.
This store displays the recently bought product message in the bottom left corner
Social Proof Your Store
Ako vodite trgovinu Ecwid, možete testirati razne obavijesti o društvenom dokazu s Društveni dokaz aplikacija. Omogućuje vam postavljanje kupnje, prikaz proizvoda, brojači zaliha, poruke o popustima za proizvode, i skočne prozore "Nedavno kupljeno".. Nakon što ih postavite, možete vidjeti koje obavijesti o društvenom dokazu najbolje funkcioniraju putem analitičkog odjeljka u aplikaciji.
Kada prikazujete društveni dokaz u svojoj trgovini u obliku raznih skočnih prozora (poput zaliha, prikaz proizvoda, ili kupovni pult), imajte na umu ove preporuke:
- Iako bi se skočni prozori trebali isticati na stranici proizvoda, nemojte ih učiniti nametljivima. They should be consistent with your store design, noticeable but not in-your-face.
- Avoid overwhelming users with too frequent pop-ups and social proof messages. Stick to the “one page, one popup” rule to avoid spamming your shoppers.
- Keep notifications updated to provide customers with relevant information. You don’t want to show the “Only 2 products left in stock” message for months.
And don’t forget—social proof isn’t just about showcasing positive feedback. Negative reviews or feedback can also offer valuable insights. They provide an opportunity to demonstrate your commitment to customer satisfaction. By addressing any concerns or issues head-on, you can show potential customers that you care about customers’ experiences. Show that you are willing to go above and beyond to make things right.
Zamotati
Social proof is a powerful way to build trust and credibility with your customers. Međutim, it’s not a one-and-done trick. To truly harness its full potential, you need to integrate social proof into your overall marketing strategy. This means making it a priority to collect customer feedback and user-generated content on a regular basis.
By doing this, you not only have the chance to showcase your products in the best possible light, but you also give your existing customers a chance to share their experiences with others. This retains those valuable customers while attracting new ones. Everyone is looking for a reliable, trustworthy brand—make it obvious that you are one.
- 4 Načini korištenja društvenog dokaza u vašoj online trgovini
- 4 Vrste komentara proizvoda koje nikada ne biste smjeli zanemariti
- Dodajte više izjava u svoju internetsku trgovinu
- Kako prikupiti povratne informacije kupaca i iskoristiti ih za izgradnju povjerenja
- Najbolja ocjena, Izjave i alati za recenzije za e-trgovinu
- Najbolji načini da dobijete kvalitetne recenzije proizvoda
- Kako staviti svoj proizvod na blog za recenzije proizvoda
- Why Customer Testimonials Are Your Ecommerce Superpower
