Kibernetički kriminalci ciljaju tvrtke koje rade s velikom količinom osobnih podataka, ali imaju osnovne sigurnosne prakse. Kao takav, često će ciljati na trgovine e-trgovine.
Od 2020, e-trgovina je procvjetala, pomaže tisućama poduzetnika da pokrenu svoje online poslovanje. Nažalost, online stores have also become the common victim of hackers looking to steal customer data.
U 2021, skoro 83% of ecommerce businesses experienced security attacks on Black Friday/Cyber Monday, up from about 32% u 2019. Despite the rise in attacks, only 32% of business owners reported feeling ready to stop attacks.
U ovom članku, we’ll discuss ecommerce security, the most common threats, and how you can protect your online store from cybercriminals.
Što je sigurnost e-trgovine?
Vlasnici trgovina trebali bi postaviti protokole koji štite korisničke podatke od hakera—ovi su protokoli sigurnosne mjere e-trgovine. Budući da je povjerenje potrošača sveti gral za online trgovine, cilj sigurnosti e-trgovine je podržati odnos kupac-prodavač pružanjem sigurnog okruženja.
Da biste to učinkovito učinili, sigurnosni protokoli e-trgovine moraju:
- Štiti privatne podatke od trećih strana
- Čuvajte podatke neoštećenima
- Dopusti pristup samo ovlaštenim osobama
Samo holistička kombinacija integriteta podataka, autentičnost, i privatnost može zaštititi vaše poslovanje e-trgovine od znatiželjnih očiju hakera. Čitajte dalje kako biste saznali kako možete osigurati sigurnost.
Razlika između sigurnosti e-trgovine i usklađenosti
Sigurnost e-trgovine proces je koji se neprestano razvija i koji bi trebao brinuti o vama i vašem poslovanju. It works independently of compliance and requires proactive actions from your end to safeguard customer transactions and data.
Compliance, s druge strane, focuses on how authorities perceive your business practices based on set standards. Na primjer, there is the Payment Card Industry Data Security Standard. You need to be PCI DSS compliant in order to safely process credit card data. If you’re using Ecwid tvrtke Lightspeed za vašu online trgovinu, you’re already PCI DSS compliant.
Prodavaonice e-trgovine također moraju biti svjesne raznih regionalnih zakona ako poslužuju kupce iz određenih područja. Na primjer, ako prodajete online u Europi, morate se pridržavati propisa GDPR-a prilikom obrade podataka svojih kupaca. Imajte na umu da se odnosi na vašu tvrtku čak i ako se ne nalazi u Europi. Ako imate kupce iz EU, potrebna vam je usklađenost s GDPR-om.
Ecwid by Lightspeed ima sve što je potrebno za usklađivanje s GDPR propisima. Provjeri ove upute kako bismo bili sigurni da ste omogućili sve postavke potrebne za usklađenost s GDPR-om.
Ključne sigurnosne prijetnje e-trgovine
Prije nego što naučite kako zaštititi svoju internetsku trgovinu od kibernetičkih kriminalaca, morate identificirati razne sigurnosne prijetnje. Kada je u pitanju e-trgovina, većina napadača predstavljat će se kao autentična mjesta kako bi iskoristili povjerenje potrošača, ili izravno napadaju sustav plaćanja koji koriste internetske trgovine.
Krađa identiteta
Phishing is one of the oldest tricks in a hacker’s book and still highly effective today. Its success hinges on exploiting people’s willingness to trust the authenticity of a business.
Hackers mimic real businesses to send malicious files and links to consumers, extracting data when a recipient responds. U većini slučajeva, hackers use fake invoices, account upgrade offers, and new orders to lure people in. Phishing scams target a business’s internal teams and customers. Često, it’s difficult to tell a scam from the real thing without a keen eye.
Common phishing types in ecommerce include:
- Clone phishing: a phishing attack where hackers clone a previous legitimate email and send a copy to the recipient with malicious links.
- Spear phishing or whale phishing: a hacker may pretend to be your employee and ask you to wire them money or change payment details for the invoice, itd.
Follow these upute from our Help Center to protect yourself from phishing.
Spam
Spam is a high-volume, low-effort attack that baits consumers into clicking malicious links. While attachments are typically used for phishing, spam messages will often appear in SMS, komentari, direct messages, and emails containing links.
Na primjer, ecommerce websites will show consumer reviews for social proof. Hackers will use the comment section to share spam. Make sure to clean spam comments or reviews from your website. If you’re not on top of spam messages on your website, you might attract penalties from Google—and lose loyal customers.
Financial fraud
Financial fraud takes many shapes but it’s one of the most popular ways hackers can attack your business. Criminals skim credit card websites to scrape data, run phishing scams to obtain card details from customers, order products using stolen cards, and use fake return requests to drain customers and your business.
In case you or your customers are affected by credit card fraud, consider setting up an alert that tells them when to lock or freeze their credit.
DDoS i brute force napadi
Kad hakeri krenu u ofenzivu, obratit će se Dedicated Denial of Service (DDoS) i napade grubom silom. DDoS, i sličan DoS, napadi preplavljuju i na kraju zatvaraju web mjesto e-trgovine slanjem velikog prometa s jednog ili distribuiranih poslužitelja.
Rasprodaje Crnog petka i Cyber ponedjeljka daju hakerima najbolju priliku da internetske trgovine učine nedostupnima. Ovo je strana sigurnosti e-trgovine koja izravno utječe na vašu sposobnost prodaje robe.
Brute force attacks use trial and error methods to get access to login or financial details. Since this is an automated process, hackers don’t take long to find the right combinations.
Malware and ransomware
Every business should be aware of malware and ransomware, which are constant cybersecurity threats. Malware is the umbrella term for any kind of software designed to steal, izbrisati, and hold data hostage. This can be done with adware slowing down devices, trojan horses modifying operating systems, and SQL injections corrupting databases.
Ransomware is a type of malware that has gained prominence in recent times because of the amount of critical data people store in their devices and the extent they’re willing to go to retrieve that.
Social engineering attacks
Phishing and other scams rely heavily on social engineering tactics to deceive targets. With the proliferation of datasets, social engineering has become an effective tool for hackers. They use profile backgrounds to pretend to be reliable businesses or customers and exploit emotional vulnerabilities to steal data.
If you get scammed online by a social engineering attack, knowing how to respond quickly can help you recover what you’ve lost.
How to protect your online store from cyber threats
Now that you know the various ways cybercriminals can target your store or customers, it’s time to understand how you can defend against them.
Secure your passwords
Ako mislite da su vaše lozinke jake, razmisli ponovno. Prema a Studija Hive Systems, napadi brutalnom silom mogu hakirati alfanumeričku lozinku od 8 znakova 39 minuta.
Evo najboljih postupaka za jake lozinke:
- Uvijek koristite kombinacije velikih i malih slova, brojevima, i posebne znakove kako bi vaše lozinke bile složene.
- Kako pokazuje studija Hive Systems, duljina lozinki je važna, ako ne i više. Učinite obaveznim za timove i nove kupce stvaranje lozinki od 12 znakova.
- Do not recycle old passwords because they often open doors to socially engineered attacks.
- The same goes for generic and easy-to-guess references. Don’t use popular quotes, birthdays, or personal information. Najvažnije, don’t share passwords publicly.
- U konačnici, use a good password manager to create random and complex passwords for logins.
Choose a secure hosting and ecommerce platform
A major part of your ecommerce security depends on the web hosting and ecommerce platforms you choose. You can go with Amazon Web Services (AWS), Google Cloud, or pick a category-specific hosting provider with ecommerce facilities built in.
Bilo kako bilo, you have to make sure your hosting and ecommerce platforms cover a few basics:
- PCI DSS compliance
- Automatic backups
- HTTPS everywhere
- Does not collect credit card information
- Integrates with multiple payment providers
Ecwid by Lightspeed was built on security and customer privacy. It’s based on AWS and covers all the best security practices gore navedene kako bi vaše poslovanje e-trgovine bilo što sigurnije.
Nabavite SSL certifikat
Secure Sockets Layer (SSL) certifikat je neophodan za online trgovine koje primaju mnogo osjetljivih upita. SSL šifrira sve korisničke zahtjeve poslužiteljima web stranica, od prijave na račun do podataka o plaćanju.
SSL je također dio HTTPS protokola koji vašu web stranicu čini više otporan na hakere. Trgovina e-trgovine bez SSL certifikata izlaže svoj promet svima koji žele upasti i ukrasti informacije.
SSL je obavezan za usklađenost s PCI DSS-om, a budući da Ecwid by Lightspeed podržava PCI DSS, vaša online trgovina automatski je zaštićena odgovarajućim SSL certifikatom.
Ako ste dodali Ecwid trgovinu na postojeću web stranicu, pobrini se da ti dobiti SSL certifikat za ostatak vaše web stranice.
Use antivirus software
While it’s true operating software has evolved in terms of security, so have hackers. While computers are particularly prone to cyberattacks, mobile devices can get hacked too. Don’t run your business using the default protections on your devices.
Antivirus software uses years of industry knowledge and expertise to proactively detect attacks and mitigate their threats to help you avoid downtime. Ne možete ručno tražiti zlonamjerni softver, virusi, ili špijunski softver u vašoj administratorskoj ploči ili mrežama svake sekunde. Antivirusni softver automatizira zadatke i pazi na moguće krađe podataka.
Dobar antivirusni softver može čak uključiti zaštitu od zlonamjernog softvera sa zaštitom od krađe identiteta, privatni VPN, i upravitelj lozinki za sveobuhvatnu sigurnost.
Izvršite redovite sigurnosne kopije
Web-mjesta za e-trgovinu pohranjuju tone medija proizvoda (kao npr slike proizvoda) i korisničkih podataka koji zahtijevaju redovite sigurnosne kopije. Kada napravite sigurnosnu kopiju svoje web stranice, smanjujete rizik od kvarova hardvera i kibernetičkih napada koji usporavaju vaše poslovanje. Većina pružatelja usluga hostinga za e-trgovinu, uključujući Ecwid tvrtke Lightspeed, ponuditi automatsko sigurnosno kopiranje web stranica iz ovih razloga.
Možda se pitate, zašto bih se usredotočio na sigurnosne kopije ako se moj host e-trgovine brine o njima? Automatske sigurnosne kopije u oblaku su izvrsne i štede vam vrijeme ako nešto pođe po zlu. No trebali biste ići korak naprijed i redovito preuzimati kopije podataka svoje web stranice, po mogućnosti na zasebnom uređaju. Ovo je osigurač koji vas može spasiti od usporavanja, isključenja, i štete vašem ugledu.
Postavite VPN
Većina trgovina e-trgovine u svijetu nakon pandemije ima timove na daljinu, stvaranje virtualne privatne mreže (VPN) presudno za sigurnost.
VPN-ovi šifriraju podatke koji putuju između čvorova i u većini slučajeva skrivaju IP adrese. Zaposlenici mogu sigurno dijeliti velike datoteke, a klijenti mogu dijeliti povjerljive podatke, a da im se ne mora ući u trag. VPN-ovi vam također omogućuju da prijeđete geografska ograničenja i služite klijentima na širim tržištima. You can also set up a virtual private network on your office router to keep all on-site devices secure.
Educate your customers
Your ecommerce store is as secure as your most casual customer. Security is never a one-way street—both the business and the customer need to protect data from their respective ends. That’s why it’s important to include customers in your ecommerce security strategy and empower them to use necessary security features. Dodatno, you can share this critical information about cybersecurity with the help of a dedicated knowledge base.
Na primjer, multi-factor authentication (MVP) should be standardized across the board. Even so, you have to be the one to educate your customers. Na primjer, you can mandate 12-character alphanumeric passwords, nudge them to change passwords every few months, explain how sharing order or login data can expose their accounts, and clarify communication parameters so they don’t fall for phishing scams.
Security-aware customers can quickly identify if they’ve been hacked and the steps they need to take if their identity is stolen.
Wrap up
As an ecommerce business owner, you have to wear multiple hats every day. It may feel impossible to pay close attention to important things like security. But all it takes is one mistake to lose customer data, money, and reputation.
Ecwid by Lightspeed can help you traverse the complex world of ecommerce security and automate the bulk of actions so that you can focus on rast vaše online trgovine.
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