U ovoj epizodi podcasta, voditelji naše emisije Jesse i RichE intervjuiraju Ricarda Lasu, CEO i suosnivač Klikena, pružatelj marketinških rješenja za e-trgovine. Ricardo discusses the exciting advancements in AI technology and how it is transforming the advertising industry.
How AI Transforms Advertising
Ricardo explains that AI has traditionally been used for optimizing campaigns, such as selecting keywords and determining the best places to advertise. Međutim, with the rise of new AI technology like GPT (Generative Pre-trained Transformer), advertisers can now create more compelling and creative ads. This includes creating catchy headlines, calls to action, and targeting the right audiences.
Ricardo gives insightful examples of how AI-generated ads can be tailored to specific products or industries. Na primjer, he mentions a company called CakeSafe, which sells cake boxes. Instead of using a generic call to action like “keep your cake safe,” AI can create more psychologically compelling messages like “don’t ruin your wedding.” These ads resonate better with customers and drive higher click-through rates.
AI-Generated Images for Ads
The show hosts also inquire about the use of images in AI-generated ads. Ricardo objašnjava da se slike proizvoda još uvijek koriste za neke kataloške stavke, AI ima sposobnost generiranja cjelovitih oglasa pomoću fotografija ili prilagođenih slika koje izazivaju emocije i intrigiraju kupce.
AI u ciljanju publike
U smislu odabira publike, Ricardo ističe kako AI pomaže identificirati najrelevantnije ciljne skupine za različite proizvode. Daje primjere ciljanja na ljubitelje kamiona ili specifične vrste skijaša na temelju njihovih preferencija i interesa. The AI technology analyzes product descriptions and titles to determine the best audience segments. Cool, pravo?
AI Creates, Human Approves
The hosts also discuss the approval process for ads and audience targeting. Ricardo explains that while AI helps generate ads and recommendations, the final approval lies with the merchant. Merchants have the opportunity to review and make adjustments before launching the ads to ensure satisfaction.
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Sve u svemu, the podcast highlights AI’s significant role in revolutionizing the advertising industry. It enables businesses to create more impactful and personalized ads, target the right audiences, i poboljšati slanje poruka na temelju uvida temeljenih na podacima. Domaćini i Ricardo naglašavaju važnost korištenja AI tehnologije za poboljšanje izvedbe oglasa i poticanje prodaje.