U ovoj epizodi Ecwid Ecommerce Showa, voditelji podcasta Jesse Ness i Richard Otey zaranjaju u suradnju s drugim vlasnicima tvrtki. Suradnje su sjajan način da proširite svoju publiku bez trošenja previše novca - ali ćete morati uložiti neko vrijeme u to, for sure.
Tune in to find out how to look for possible collaborations, how to connect with other businesses, and what you can do if you don’t have a significant audience yet.
Why Collaborate with Other Businesses?
Collaborations are a great way to expand one’s reach to potential customers. Collaborating with other businesses doesn’t necessarily require spending money. It can be as simple as a cross-promotion on email lists or giving each other a shoutout on social media channels.
Međutim, morate uložiti vrijeme u istraživanje i dopiranje do potencijalnih marki.
Kako odabrati robne marke za suradnju
Prije nego uopće kontaktirate potencijalnu marku, trebali biste identificirati kompatibilne suradnike i isplanirati što želite od suradnje.
Evo četiri glavna atributa partnerstva koja morate imati na umu:
- Partneri bi trebale biti tvrtke iste veličine. (Obično, veća tvrtka vjerojatno neće surađivati s manjom tvrtkom.)
- Oni bi trebali prodavati proizvode srodne vašima, ali ne bi bili vaša izravna konkurencija.
- Their products or services should appeal to a similar demographic as yours.
- Their items or services are around the same price level as yours.
Na primjer, if you sell hammers, you want to look for a business that sells tool belts, but not necessarily another hammer seller.
How to Reach Out to Other Brands
When reaching out, you can use various tactics, from emailing, reaching out on social media, or calling.
When you contact other business owners in your market, list the benefits of your potential collaboration, such as leveraging each other’s audiences that share the same interests.
Ask if they are interested in a cross-promotion opportunity where you promote each other’s products. Offer to promote their products in your newsletter or make a post on your social media pages. Be sure to specify your email list and social media audience size.
Consider creating an image together that showcases how your and their products work well together. You can both use the picture to market your products!
Sweepstakes Collaborations with Other Businesses
Apart from email and social media campaigns, you can offer to run a sweepstake or a giveaway with a potential partner.
Collaborating with other businesses via sweepstakes is effective in so many ways. Through a giveaway, you can get more followers, more people to sign up for your email list, and reach a wider audience of potential customers.
A third party usually organizes these collaborations, matching up companies based on demographics, product types, and audience size. općenito, svaka od tvrtki koje sudjeluju ponudit će poklon bon i promovirati nagradnu igru putem e-pošte i društvenih medija.
Dobra stvar kod nagradnih igara je što obično zahtijevaju da sudionik unese svoju adresu e-pošte ili broj telefona. Putem nagradne igre možete dobiti kontakte potencijalnih kupaca, za razliku od toga da budete samo istaknuti u partnerovoj e-poruci ili objavi na društvenim mrežama.
Što ako još nemate veliku publiku?
Ako tek počinjete s poslom i nemate veliku publiku, you might think you can’t offer much for collaborations. U ovom slučaju, you can try to partner with influencers to get more exposure for your business.
Listen to our podcast about utjecajni marketing based on influencer seeding instead of the pay-for-post model. Influencer sijanje se pokazalo učinkovitijim i može vam pomoći da izgradite sljedbenike iz temelja.