Join us in our latest podcast episode with email marketing guru Amandine Liepmann to discover the secrets of successful email marketing. From crafting a perfect welcome sequence to segmenting subscribers and testing content, we’ll reflect on the power of personalization and effective communication using email.
Find out how to build strong digital relationships with your customers, drive long-term sales, and achieve success through email marketing.
Meet Amandine
Amandine Liepmann runs an email marketing agency ListBurst and sells pre-made Mailchimp templates for businesses. As a top 1% email marketer on Upwork, Amandine’s insights and strategies are invaluable resources for entrepreneurs and business owners looking to improve their email marketing campaigns.
Is Email Marketing Dead?
Tijekom podcasta, Amandine Liepmann talks about the misconception that email marketing is no longer effective. Zapravo, it is still the most successful marketing channel, with an average ROI of $42 for every dollar invested. This is in contrast to social media marketing, što donosi povrat od samo $5 for every dollar invested. Mnogi poduzetnici zanemaruju moć marketinga putem e-pošte, ne uspijevajući iskoristiti njegove značajne prednosti.
Najbolji primjeri iz prakse za povećanje popisa e-pošte
Amandine Liepmann savjetuje poduzetnicima koji žele organski proširiti svoju listu e-pošte da postave poveznicu za prijavu svugdje gdje mogu, od postova na blogovima do profila na društvenim mrežama do obrazaca na web stranicama.
Amandine also discusses the success of interactive popups on websites that offer discounts to visitors. Interaktivni skočni prozori imaju a 9% stopa uključivanja, which is significant when compared to the standard popup’s 3-4%. Amandine suggests testing different types of incentives to encourage signups, kao što su popusti, dollar amounts off, or free shipping. You can see which deals resonate best with your audience.
Međutim, it’s not just about having people sign up but also about nurturing those leads with relevant information and creating a memorable experience for them. Avoid spamming your subscribers. Ensure they only receive content they are interested in.
Tools for Writing Email Copy
Entrepreneurs often experience writer’s block when creating their first email campaign. Amandine Liepmann advises writing without fear of judgment. She recommends using AI writing assistants like Jasper and ChatGPT, as well as using Grammarly, to help with grammar and context. These tools help business owners create high-quality content without worrying about making mistakes.
Must-Have Email Campaigns
A welcome sequence of 2-5 e-pošta može biti odličan plod za poduzetnike koji žele ostaviti dobar prvi dojam i potaknuti dosljednu dugoročnu prodaju. To je učinkovit način da predstavite sebe i svoju tvrtku, kao i pružiti vrijednost svojim pretplatnicima. Amandine predlaže da se usredotočite na način na koji su vaši proizvodi ili usluge transformativni umjesto da se jednostavno predstavite.
Serija dobrodošlice predstavlja priliku za uspostavljanje povjerenja i kredibiliteta kod novih pretplatnika. E-poruke dobrodošlice imaju otvorene stope između 50-80%, što je izvrsno, osobito u usporedbi s stopom otvaranja standardne e-pošte od 20-30%.
Amandine također predlaže predložak i stvaranje prilagođenih segmenata. Na primjer, stvaranje segmenata za kupce koji su kupovali u posljednjih šest mjeseci, ali ne nedavno. Za vjerne kupce, primanje velikih popusta ili ekskluzivnih prilika poput webinara može pomoći u jačanju njihovog odnosa s markom ili tvrtkom.
Napuštena kolica i naknadne e-poruke nakon kupnje također mogu biti moćne. Naprednije strategije, like product recommendation emails, can be implemented using customer data to suggest related products.
Less Is More
Studies have shown that entrepreneurs have around 7 seconds to grab their audience’s attention in an email, which may further decrease with the rise of video content. Amandine advises focusing on one call to action and one piece of information to keep email content concise. Zanimljivo, text-based emails with a succinct format tend to have the highest deliverability rates and may be perceived as more personal by recipients.
Test the Waters with AB Testing
Amandine recommends using MailChimp’s AB testing feature to test different email ideas against each other. AB testing can help entrepreneurs understand what resonates with their audience and improve their email performance. It’s important to isolate one variable at a time when testing content, and A/B testing subject lines is an easy way to start.
Make sure to listen to the podcast to get more insider tips on email marketing and get detailed examples you can implement for your strategy. Whether you’re just starting or are looking to improve your existing email marketing strategy, these insights can help take your campaigns to the next level.