Making Your Business Omnichannel Ready: A Complete Blueprint

by Kristen Pinkman

Table of contents:
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Introduction

In our multi-screen, smartphone obsessed world, selling in silos isn’t enough. For your store to be successful today, you need a presence on the web, social media, mobiles and a physical store (if you have one).

This is why “omnichannel” is the one word common to most high-performing e-commerce businesses in 2017.

Below, we’ve compiled a hand-curated list of articles on omnichannel selling. Read them to get a mini-MBA in omnichannel e-commerce and make your business future-proof.

Getting Started

Start off right by understanding what omnichannel e-commerce really is, and how to make it work for you.

Understanding Omnichannel

What exactly is omnichannel e-commerce? Is it just a fad or a trend that’s here to stay? Start off by understanding what omnichannel e-commerce really is and how to make it work for you.

Omnichannel and Ecwid

Ecwid was built from the ground-up to be omnichannel first. But how exactly can you use Ecwid for omnichannel selling? These articles will help you get started.

Selling on Your Website

Despite the popularity of mobiles and social networks, your website remains the “home” of any omnichannel endeavor. These articles will help you start selling on your own website.

Starting an Online Store

From selecting a domain to building a website, these articles cover every aspect of starting an online store.

Building a Website

Need a website but don’t know where to start? Read these articles to build a website using popular tools (free and paid) and integrate it with Ecwid.

Mobile E-Commerce: Taking Your Store to the Smartphone

The smartphone has taken over the world. Billions of consumers across the world depend on mobiles for everything from entertainment to shopping.

These articles will help you get your store ready for the mobile generation.

Getting Started with Social E-commerce

With nearly 3 billion users, social networking is critical to any online seller. These articles will show you how to sell on most popular social networks to offer a true omnichannel experiences to customers.

Selling on Marketplaces

Marketplaces like eBay and Google Shopping give you access to millions of targeted customers. Learn how to start selling on marketplaces with these articles.

  • How to Sell on Google Shopping

    Google Shopping is essentially “Adwords for e-commerce products”. Learn how to sell on Google Shopping in this detailed guide.

  • How to Sell on eBay with Ecwid

    eBay remains one of the world’s most popular shopping destinations. Learn how to sell your Ecwid store products on eBay in this guide.

  • How to Start Selling on Price Comparison Websites

    Price comparison websites like Shopzilla and Nextag attract millions of shoppers every month. This article will show you how to get your products featured on popular price comparison sites.

Physical Commerce: Bringing Your Store to the Real World

A physical store is the last piece of the omnichannel puzzle.

Read these articles to learn how to bring your online store into the real world.

Establishing a Physical Business

Pop-up shops, full-fledged brick and mortar businesses, or in-store pickup — learn how to establish a physical presence for your online store with these articles.

Accepting Payments

If you sell in a physical store, the first thing you’ll need is a way to collect payments. These articles will show you how to use different payment methods in your store.

Conclusion

Omnichannel selling is the present and future of e-commerce. When you can sell on multiple platforms, screens and devices, you maximize your revenues.

Getting started with omnichannel selling is convenient with Ecwid. Follow the advice in these articles to make your business ready for the omnichannel revolution.

Are you about to start your business? Create a free Ecwid account for a good start.

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