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Set up an online store in minutes to sell on a website, les médias sociaux, ou sur les marchés.

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10 Puissantes mises à jour Ecwid pour gérer votre magasin en toute simplicité

21 min read

héy, how are our favorite online sellers doing? Probably busy with fulfilling orders and attracting new customers!

Here at Ecwid by Lightspeed, we’ve also been hard at work. We have created new tools and improved existing ones to help you run your business.

Découvrez 10 Ecwid updates that make running an online store easier, from selling on social media to running a store on your phone. Et plus!

Get More Sales with Subscriptions

Ah, consistent recurring revenue… Every business owner’s dream! Avec Ecwid par Lightspeed, you can grow your recurring revenue by offering subscription products and services dans votre magasin. Avec un modèle économique d'abonnement, you provide ongoing products or services on a regular basis in exchange for payment.

To make subscriptions easier to manage (and more attractive to your customers!), we are introducing a couple of updates to the subscription tool:

Offer the “Subscribe and Save” Option

It’s hard to resist a good deal, especially if it allows customers to spend less money in the long run. With the new “Subscribe and Save” option, you can increase subscription sign-ups by offering your customers a discount for subscribing.

Let’s say you sell coffee beans. A customer can buy a bag of coffee beans for $20 as a one-time purchase. But if you set up a coffee subscription that costs only $15 un mois, your customers will be more willing to sign up for that.

So don’t hesitate to offer the “Subscribe and Save” option in your store and show customers how much they’re saving by subscribing to your products instead of buying them as a one-time purchase. Voici comment faire ça.


Set Up a Signup Fee for Subscriptions

Pour certaines entreprises, it makes sense to set a higher price for the first subscription order and a lower price for all subsequent subscription orders. Such offers usually are considered a signup fee.

Signup fees are useful if your subscription product has a fixed, coût d'installation unique. Par exemple, if you need to ship equipment for customers to use your product, or you sell a service that requires a one-time registration or membership fee.

With the sign-up fee, vos clients ne sont facturés que du prix le plus élevé lors du premier paiement. Par exemple, they pay $30 for the first subscription order and each following order costs them $15.

Set up a signup fee for your subscription using this guide from the Centre D'Aide.


Aussi: Comment obtenir plus de clients pour votre entreprise d'abonnement

Effortlessly Manage Orders with the Mobile App

Le Ecwid Application Mobile for iOS and Android is an online seller’s dream. Avec l'application, you can manage your sales, upload products, and edit your website. You can even create an online store on your mobile device—no need to go on a computer at all!

Our latest updates let you do even more with the Ecwid Mobile App! New and improved, you can now create and edit orders on behalf of your customers on your phone. This is especially useful when you accept orders offline, like at markets or over the phone. Avec l'application, you can place and edit orders quickly and without any fuss.

Place Orders on the Go with Ease

When you run a business, you probably have several channels of communication with customers. Sales may happen outside of your online store, like on social media or in-person.

Now you can place orders on behalf of your customers using the Ecwid Mobile App. This streamlines your experience in a number of ways:

  • All of your orders are stored in one place. You don’t have to keep track of orders placed on Facebook Messenger, Instagram DM, or over the phone. You can process orders right in the Ecwid app and be sure you won’t miss any orders.
  • Important order details are saved in the app. You can put every single detail about an order in the app so that it doesn’t get lost, from delivery information to customer contact. It’s all in one place and super easy to find!
  • Taxes and discounts are calculated automatically, which means less manual work for you. Now there’s no need to keep track of tax rates and discounts yourself. They are applied automatically based on your store settings. You can be sure orders are placed accurately and totals are calculated correctly with the Ecwid app.

To create orders on behalf of customers in the Ecwid Mobile App, suivez ces étapes.

Quickly Edit Orders on the Go

To err is human. Whether you or your customer made a mistake, you can quickly edit order details from both your cell phone and desktop. If a customer misspells their shipping address or wants a different product variation, you can amend the error from anywhere.

Editing orders with the Ecwid Mobile App has never been easier:

  • Make changes to products a customer ordered. Par exemple, you can add and remove products or update the quantity and price of purchased items.
  • Edit all the essential order details, like a customer’s email or shipping costs.
  • When you edit an order, discounts and taxes are recalculated automatically. No manual work required!

To edit orders using the Ecwid Mobile App, suivre these directions.

Set Up New Tax ID Fields at Checkout

Countries have different tax regulations. Sometimes businesses need to ask their customers for tax-related information when accepting an order.

Dans certains pays, like Italy and Brazil, businesses are required by law to collect specific tax information from customers, both for B2B and B2C sales. In other countries, it is common practice to ask for customers’ tax-related information for B2B sales, even if it’s not required by law.

Now sellers from more countries can ask for customers’ required or additional tax information at checkout. You can do that with the new “Tax information” checkout step. You’ll especially appreciate the new addition if you sell in one of the following countries: Italie, the Czech Republic, Slovaquie, Brésil, Afrique du Sud, L'australie, Canada, Nouvelle-Zélande, Malaisie, et Singapour.

Ecwid by Lightspeed is one of the few ecommerce platforms that provide merchants with the necessary settings for collecting tax information. You no longer need to reach out to developers to customize your shop’s checkout to your business’s needs.

Ask for Additional Tax Information at Checkout

If you are based in Italy, the Czech Republic, Slovaquie, or Brazil, you can ask your local customers to enter their tax-related information when placing orders. De cette façon, you can collect individual tax codes or business tax IDs of your customers. That’s especially convenient if you need to generate and report tax invoices with customers’ tax IDs specified.

All you have to do is to enable the “Tax information” checkout step in the store settings. Then you’ll be able to collect the following information:

  • If your business is located in Italy, you can collect Codice Fiscale or Partita Iva. You can also collect PEC emails or SDI codes if needed. Voici comment faire ça.
  • If you run a business in the Czech Republic or Slovakia, you can collect IČO and DIČ numbers from your business customers. Suivre these steps pour le faire.
  • If you own a Brazilian store, you can collect CPF numbers from direct customers or CNPJ numbers from business customers. Voici the how-to.

Ask for VAT ID at Checkout for B2B Sales

Asking customers for their VAT ID at checkout has been available for EU-based B2B sellers for some time. Now that setting is available for B2B sellers from more countries!

Si votre B2B business is located in South Africa, L'australie, Canada, Nouvelle-Zélande, Malaisie, et Singapour, you can ask your local customers to enter their VAT IDs at checkout using the new “Tax information” field.

Enable the “Tax information” field in your store and your customers will see the following fields on checkout, depending on your country:

  • Customers from Canada, Nouvelle-Zélande, Malaisie, or Singapore will see the GST account number field.
  • Customers from South Africa will see the VAT ID field.
  • Customers from Australia will see the ABN field.

Edit More Product Details in Bulk

Produits En Vrac, De L'Éditeur is a spreadsheet-like tool that allows you to update several products at once. Si vous avez un grand catalogue de produits, this tool is indispensable. You can quickly reduce product prices for an upcoming sale or update product stock levels when a new batch of items arrives.

With our latest updates, you can spend even less time updating your large product catalog. Here are new ways to use Bulk Product Editor in your store:

Update Translations of Product Descriptions in Bulk

If you’re selling globally or your business is located in a multilingual country, it’s likely that your online store needs to be translated into several languages. And if you have a large product catalog, updating descriptions one by one is time-consuming.

Heureusement, you don’t have to do that anymore!

Now you can add, changement, and delete product description translations in bulk. Using the Bulk Product Editor, you can edit translations for multiple products on the same screen at once.

Edit Product Subtitles and Translations in Bulk

Sous-titres du produit are short pieces of text that highlight important information about an item on a product list and details page. They work great for pointing out an item’s advantages, such as a special offer, ingrédients, and services available.

With Bulk Product Editor, you can add and update multiple product subtitles and their translations in a blink of an eye.

You can use the autofill to speed up the process even more. Just type in the first three words of a product subtitle and you’ll see suggestions for what to write (if there are matches with other subtitles you’ve already added to your products). Select one of the matches to autofill the product subtitle field.

Imagine how much time you save when you need to update dozens of products with the same promotional message!

Assign Categories to Products in Bulk

The last (and just as great) update to the already rich Bulk Product Editor allows you to assign and remove categories to several products in bulk. Instead of having to sift through products one by one, you can now edit categories all at once. This saves you much-needed time!

Learn how to quickly update your products with Bulk Product Editor in our Centre D'Aide.

Mass Update Sale Prices

The “Compare to” price highlights discounted products in your store and shows how much customers save by buying items on sale. But you need to set up the sales prices on your products, which can take a lot of time if you have a big catalog and no shortcuts.

Heureusement, you can now mass update multiple products on sale at once right from the Products page. You just need to select products you want to put on sale and enter the discount value (par exemple, $5 ou 5%).

Sale prices will be calculated and applied automatically. When the sale ends, you can remove all sale prices just as quickly.

To mass update sale prices, follow this instruction in the Centre D'Aide.

Fine-Tune Delivery and Pickup Settings

Les entreprises locales, like restaurants and grocery stores, have used Ecwid by Lightspeed tools for local delivery and pickup for quite some time. If you run a local business, you may have used some of those tools already, like asking your customers for their preferred delivery date and time at checkout or offering Ramassage en magasin.

We made tools for local delivery and pickup more flexible. Now you can better adjust the date settings depending on your business needs:

Block Delivery and Pickup on Certain Days

Our delivery time tool allows customers to choose their preferred delivery date and time when placing an order. As processing and delivering orders 24/7 is hard for small businesses, you’ve been able to block delivery on some days of the week like Sundays or Thursdays.

But what about specific dates, like holidays or family occasions?

With the new “Blackout dates” option, you can block delivery not only on some days of the week but on any particular day or date range. De cette façon, you adjust your delivery schedule as needed. Par exemple, if you’re going on vacation from July 12 to July 25, you can set up your delivery option so that customers can’t place delivery orders during that time.

All you have to do is set up the desired blackout dates when setting up your delivery option. You can use the same blackout dates settings when offering any delivery or pickup method, saving you valuable time.

Learn how to set up blackout dates in the Centre D'Aide.

Set How Far in the Future You Can Deliver

If you offer local delivery, you usually ask customers for a delivery date at checkout. Dans le même temps, you may want to prevent customers from placing orders too far in advance. Par exemple, when you’re not sure whether your product will be in stock in six months.

All you have to do is specify in your store settings how far in the future you are ready to receive delivery orders. You can allow customers to choose a delivery date within three days, seven days, one month, three months, six months, or a year. This setting works for pickup too!

Specifying delivery dates is especially helpful for seasonal businesses that want to prevent customers from placing orders too far in advance.

You can specify the maximum possible delivery or pickup date your customers can choose when setting up the delivery time at the checkout. Suivez ces instructions from the Help Center pour le faire.

Limit Free Shipping Coupons to Specific Shipping & Delivery Options

Offering free shipping discount coupons is one of the best ways to incentivize customers to buy more of your products. Dans le même temps, you don’t want to lose too much money when offering free shipping—especially when sending orders long distance.

To avoid losing revenue, limit your free shipping discount coupons to certain shipping methods. You can do that with the “Free shipping” and “Free shipping + discount (fixed value or a percentage)” coupons.

Learn how to apply free shipping discount coupons to specific shipping methods in the Centre D'Aide.

Manage Product Variations with Ease

Variantes de produit are unique sets of options (tels que la taille, couleur, ou d'un matériau) that exist for a product. Dire, you sell hats in two sizes (small and large) and two colors (noir et blanc). The variations could be a small black hat, a large white hat, a large black hat, and a small white hat.

With the recent update, you can be more specific about your variations, which makes managing them more convenient.

Specify Dimensions for Product Variations

Make sure you specify length, largeur, and height not only for a product but also for its variations. De cette façon, more accurate carrier-calculated shipping rates will be displayed in your store. That means customers won’t underpay for the shipping and you won’t have to cover the additional shipping expenses yourself.

You can specify dimensions for product variations when creating or editing them. Voici comment faire ça.

Set Up “Price per Unit” for Product Variations

Dans certains pays, like Germany, sellers are required to disclose how many units come in a product and how much one unit (gram, liter, etc.) of their product costs. De cette façon, customers can easily compare the value of similar products with varying quantities.

If you have product variations with different prices, you can specify the price per unit for each variation. Your customers will see the appropriate unit price in the store when they select the variation they want.

To specify “Price per unit” for product variations, suivre ces instructions from the Help Center.


Add Multilingual Legal Pages

Pages légales, like Terms & Conditions or Privacy Policies, help show that your store is trustworthy. Plus, in some countries, sellers are required by law to have legal pages in their stores.

If you sell abroad or in a country with several official languages, it’s worth showing legal pages in your customers’ preferred languages.

Avec Ecwid par Lightspeed, you can display your store in your customers’ preferred languages automatically (depending on their browser preferences). Now that applies to your legal pages too!

Tout ce que tu dois faire est enable languages for your store and add your legal pages.

Utilisez ceci guider to add legal pages in your store. Aussi, learn more about making your store multilingual dans le centre d'aide.

vous pouvez utiliser un point et une virgule partout où vous en avez besoin

vous pouvez utiliser un point et une virgule partout où vous en avez besoin? vous pouvez utiliser un point et une virgule partout où vous en avez besoin:

  • vous pouvez utiliser un point et une virgule partout où vous en avez besoin, grand et petit, dans le Centre D'Aide.
  • Découvrez l' Ce’s Nouveau onglet dans votre Panneau de configuration pour activer les outils qui nécessitent une activation manuelle.
  • Subscribe to the Bulletin Ecwid Blog to be the first to know about the most exciting tools.
  • Mettre en favori le Mises à jour Ecwid section du blog.

Have an idea that could make running an ecommerce store better for you and thousands of other merchants? Need help with fine-tuning your Ecwid store to your business’s needs? N'hésitez pas à contactez notre service client with your questions—we’re happy to help!



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A propos de l'auteur

Anastasia Prokofieva est un écrivain de contenu à Ecwid. Elle écrit sur le marketing en ligne et de promotion à de sensibiliser les entrepreneurs routine quotidienne plus facile et plus gratifiant. Elle a aussi un faible pour les chats, chocolat, et de faire Kombucha à la maison.

Ecommerce that has your back

So simple to use – even my most technophobic clients can manage. Easy to install, quick to set up. Light years ahead of other shop plugins.
I’m so impressed I’ve recommended it to my website clients and am now using it for my own store along with four others for which I webmaster. Beautiful coding, excellent top-notch support, great documentation, fantastic how-to videos. Thank you so much Ecwid, you rock!
I’ve used Ecwid and I love the platform itself. Everything is so simplified it’s insane. I love how you have different options to choose shipping carriers, to be able to put in so many different variants. It’s a pretty open e-commerce gateway.
Facile à utiliser, abordable (and a free option if starting off). Looks professional, many templates to select from. The App is my favorite feature as I can manage my store right from my phone. Highly recommended 👌👍
I like that Ecwid was easy to start and to use. Even for a person like me, without any technical background. Very well written help articles. And the support team is the best for my opinion.
For everything it has to offer, ECWID is incredibly easy to set up. Highly recommend! I did a lot of research and tried about 3 other competitors. Just try ECWID and you'll be online in no time.

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