Running an online store or business comes with a lot of responsibilities. One of the main duties is to ensure that your website analytics are updated and accurate. Here is where Google Analytics comes in. It helps track website traffic, measure ad campaign success, et fournir des informations significatives.
Cependant, en tant que propriétaire d'entreprise occupé, vous avez peut-être manqué la grande nouvelle: Universal Analytics passe à Google Analytics 4. Si vous avez oublié de faire ce changement, ne vous inquiétez pas! Cet article de blog est là pour vous aider.
Pourquoi les entreprises ont-elles besoin de Google Analytics?
Avant de plonger dans les détails, nous devrions expliquer pourquoi Google Analytics est crucial pour votre entreprise. Avec Google Analytics, vous pouvez mesurer le succès et les lacunes de votre site Web, étudiez votre public, suivre vos performances marketing, et prendre des décisions basées sur des données réelles.
You can gather information about audience behavior from analytics—like the most viewed pages on your website, time spent on a page, and device usage. These details can help you customize your website to improve user experience.
Simplement mis, Google Analytics help:
- Prevent you from wasting money on promotional campaigns that don’t work;
- Improve your customers’ shopping experience based on data, not anecdotal evidence;
- Run remarketing ad campaigns, which let you set up ads to target people who visited your store;
- Et encore plus!
If you still haven’t set up Google Analytics for your Ecwid store, suivre these steps from our Help Center. The instructions help you set up Google Analytics 4 so you’ll have the newest program set up for your Ecwid store.
Why Do You Need to Migrate to GA 4?
Universal Analytics is the previous generation of GA. En tant que tel, it will be replaced by Google Analytics 4 starting July 1, 2023. You’ll want to migrate to GA 4 to stay up-to-date with the latest analytical software.
Google Analytics 4 is a tremendous upgrade from Universal Analytics. It includes new features designed to help businesses understand their customers better. With this latest system, you can track user behavior and conversions more effectively.
The newer GA 4 also has more of a focus on user privacy, with an emphasis on data controls for users. While respecting customer privacy, it allows you to collect data from your website and apps, à la fois iOS et Android.
Plus, Google’s machine learning model allows you to estimate future user actions, such as the likelihood of someone making a purchase or stopping their subscription. It can help you predict future revenue!
De plus, Google has announced that Google Analytics 4 would be the future of their data platform. Ainsi,, it’s wise to switch to Google Analytics 4 before Universal Analytics is phased out.
What Happens If You Don’t Switch to Google Analytics 4?
Up to July 1, 2023, you can utilize and collect new data using Universal Analytics. Cependant, Universal Analytics will stop processing data on July 1, 2023. So if you want to keep up with your store and ad performance after that, switch to Google Analytics 4. Unless you want to ditch GA… But why would you do that?
Aussi, beginning on July 1, you will only have six months to retrieve your previously processed data from Universal Analytics. Export your historical reports within this period to keep the valuable data.
How to Migrate to GA 4?
Let’s remember the main Google Analytics terms before diving into all the instructions. It’ll help you with the migration process.
Un propriété is a website or mobile application with a unique tracking ID.
Un Google tag is a tag you can add to your website to use Google products and services, such as Google Analytics and Google Ads. It helps you measure the effectiveness of your website and ads; par exemple, time spent on page, clics, and purchases.
For simplified tag management, you can use a free tool, Gestionnaire de balises Google. Si vous avez un magasin Ecwid, you can easily connect Google Tag Manager to your Instant Site or another website using the app from our App Market.
Buts measure how well your website fulfills your target objectives. Simplement mis, a goal is an activity that, when completed, contributes to the success of your business. For an ecommerce website, a goal is usually making a purchase.
Here are the detailed instructions on the migration process. Plus, here’s a video if you prefer video format:
Remember to migrate to GA 4 through a desktop browser, not the Analytics mobile app. Aussi, try to complete migrating in one session to minimize potential errors.
Emballer
Switching from Universal Analytics to Google Analytics 4 c'est essentiel, even if you miss the initial migration period. You want to continue analyzing your website traffic and gaining insights about your online store. Though it may seem daunting, the switch will ultimately give you results that benefit both your business and customers. Google Analytics 4 is the future of analytics. It’s never too late to jump aboard!
- Didn’t Migrate to Google Analytics 4? Here Is Why You Need to Do That Now
- Google My Business 360: Comment gagner un concours local
- Un moyen simple de gagner plus sur Google My Business
- A Complete Guide to Google Analytics for Ecommerce
- Comment Ajouter Google Analytics à Votre Boutique en Ligne
- How to Set Up Daily Ecommerce Reports in GA
- Qu'est-ce que Google Gestionnaire de balises
- How To Use Google Tag Manager
- Qu'est-ce que la console de recherche Google
- How To Set Up and Use Google Search Console
- Domaines Google: Qu'est-ce que c'est, and How Does It Work?
- Gmail: Comment rédiger et gérer des e-mails comme un pro
- The Ultimate Guide to Google Docs