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How to Sell Digital Downloads on a Website Hassle-Free

12 min read

Imagine discovering a product that eliminates the need for shipping or managing inventory. How incredible would that be? Great news – such a product exists and can be as diverse as you want. We’re talking about digital products, bien sûr.

Avec des téléchargements numériques, you can create a product once and start selling it to unlimited customers. Plus, the overhead costs are significantly lower than physical products, resulting in more profit for you. Et la meilleure partie? Selling digital downloads on your website is easier than you think.

Dans cet article, we’ll guide you through the process of selling digital downloads on your website. Dive in!

What Is a Digital Product?

A digital product is any form of content or media that can be downloaded and accessed on an electronic device, such as a computer, tablette, or smartphone. This includes products like ebooks, logiciel, music files, vidéos, cours en ligne, l'art, et plus.

One of the main advantages of digital products is their flexibility. They can be created in various formats and easily customized to cater to different target audiences.

Aller! Girl Guides sell downloadable travel guides for women who are traveling solo

Choosing a Digital Product to Sell

Before diving into the technical aspects, it’s important to choose what type of digital products you want to sell. There are various factors to consider, such as your expertise, public cible, et la demande du marché.

If you’re a writer or blogger, selling ebooks or digital guides might be the best option for you. If you have technical skills, creating software or online courses could be more profitable. You can also sell digital art if you’re an artist or graphic designer.

To get you started, voici 18 idées de produits numériques that fit almost any niche.

Ebooks with recipes are perfect for businesses selling cooking classes, les livres de cuisine, plans de repas

How Does Selling Digital Downloads Work?

Whether you’re an artist, musicien, or software developer, digital downloads offer a convenient and cost-effective way to sell your products. Cependant, if you are not familiar with how to sell digital downloads, it may seem like a daunting task. We’re here to reassure you: it’s much easier than you might think!

Selling digital goods can be a seamless and automated process. Here’s how it usually works: you upload a digital product to your online store, and customers automatically receive the download link through an email after the purchase.

But where can you sell digital downloads online? Bien, starting an online store is a great option – read on to learn how.

How to Sell Digital Downloads on Your Website

Selling digital downloads on your website can be a lucrative and hassle-free way to make money.

Première, you need to choose an ecommerce platform. To sell digital downloads, you need a platform that supports digital products and automated delivery, such as Ecwid by Lightspeed.

Whether you have a site or a blog, vous pouvez ajouter un magasin en ligne à ce using Ecwid. Ou, if you don’t have a website yet, you can quickly set up one using Instant Site de Ecwid. It is an ecommerce website with a built-in online store that requires no coding or design skills.

Hiriwā Digital Art created their ecommerce website using the Ecwid Instant Site

Ecwid lets you upload files up to 25GB, which is ideal for digital artists, les musiciens, or video creators. With this feature, you can upload high-quality files that appeal to customers and don’t have to worry about compression or quality loss when selling your products.

Just upload a file and your digital product is good to go

Aussi, Ecwid fournit secure hosting and digital delivery for all your digital files. This means you are sure that your files are safe and cannot be accessed by unauthorized people.

Ecwid offers extra protection for download links. Download links can sometimes be shared with unauthorized people, resulting in stolen products. Avec Ecwid, you can set a self-destruct timer for download links or limit their usage. Rest easy knowing your products are secure, even if a customer shares a link online.

You can also disable or renew a download link in the order

Plus, Ecwid allows you to list an unlimited amount of files per product et offres unlimited file storage and bandwidth. La suite, you have ample storage and bandwidth to support your store’s growth as it scales with time.

Enfin, Ecwid ensures a safe download for customers. After the customer purchases the product, Ecwid automatically sends a secure download link.

Selling e-goods on Ecwid is straightforward – just upload the file and set a price. Remember to disable shipping for digital products. Une fois que vous recevez une commande, update the order status to “payé,” and the customer will receive the download link automatically. If customers paid for the order online, they’ll be able to download the file right away.

Check out our Help Center for instructions on adding a digital product to your Ecwid store.

Examples of Selling Digital Products

Here are some real-life examples of businesses successfully selling digital downloads on their websites.

Business coach and Ecwid merchant Kyshira Moffett added an Ecwid store to her existing website to sell digital resources for business owners and entrepreneurs! Les téléchargements numériques incluent les planificateurs, video webinars, et plus.

Aussi: Comment commencer à vendre des cours en ligne le plus rapidement possible

Si vous vendez des services, trop, you can offer accompanying digital downloads as tools that complement your business. Nous vous recommandons d'utiliser Canva, un outil de conception gratuit, comme moyen économique de commencer à vendre des téléchargements numériques.

Take another Ecwid store, Ultime 5 Équipe, par exemple. His owner, RJ Rise, a construit une base de clients avec des produits téléchargeables gratuitement qu'il a créés lui-même avec Canva. These free worksheets help promote his business by gaining the trust of potential customers: “Maybe they’re checking me out for the first time out of curiosity. I want to make sure I give them a great special gift.” He could charge for it but would rather give it away and build their trust in the brand.

Lorsque les clients commandent ce téléchargement numérique gratuit, ils reçoivent une feuille de travail de 11 pages!

Comment puis-je vendre des produits numériques sans site Web?

But what if you don’t have a website? Pas de soucis! Si vous n'êtes pas prêt à vous engager sur un site Web, il y a quelques endroits où vous pouvez encore vendre des produits numériques.


Principalement destiné aux produits artisanaux, this marketplace allows you to sell digital downloads but not for free. Il y a hidden fees associated with each sale. Ainsi,, if you have a lower-priced product, vous ne pouvez pas faire beaucoup de profit.

Les Médias Sociaux

Une autre alternative consiste à utiliser les médias sociaux pour promouvoir et vendre vos produits numériques. Maintenant, this requires lots of manual work, and you should know that it may deter customers. But if you really don’t want a website, then consider this option.

Réfléchissez à la manière dont vous recevrez le paiement et aux moyens de garantir aux clients que vous n'êtes pas une arnaque. Par exemple, vous pouvez utiliser PayPal comme facture et méthode de paiement pour vendre des produits numériques en ligne. Et pour en savoir plus, allez à la question suivante!

Comment vendre des produits numériques avec PayPal?

If you prefer a safe and reliable option, consider using PayPal as an invoicing tool to sell digital products online. It’s a trusted platform that offers security for both you and your customers.

Comme le marchand, vous devrez comprendre comment livrer le produit numérique. Et tandis que vous pouvez utiliser le format de courrier électronique éprouvé, vous pouvez trouver des obstacles à la sécurité et à la limite de fichiers.

If you’re serious about selling digital downloads online and want a seamless experience, an ecommerce platform like Ecwid is your best choice.

Pouvez-vous vendre des téléchargements numériques sur Amazon?

The ever-popular marketplace giant Amazon certainly does not make it easy for you to sell digital downloads. Remember that they take a percentage fee, but the exposure could be worth it.

Si vos produits entrent dans ces trois catégories, vendre sur Amazon pourrait être une opportunité pour vous.


En partenariat avec Amazon Music, les musiciens peuvent télécharger et commencer à vendre leurs chansons sur TuneCore. There is a charge to use the software, but Amazon does not charge a fee.

Selling music on Amazon with TuneCore


Graphiste talentueux? You can sell branded merch on Amazon with their Amazon Merch on demand fonctionnalité.

Ou, if you open an Ecwid store, you can sync it to a print-on-demand service, Printful, and sell your merch on your website. Pas d'inventaire, aucune expédition, no upfront costs. All print-on-demand orders are automatically printed and shipped in your store’s branding.


If you’ve written the next hit romance novel or compiled a family recipe ebook and want to sell it digitally, Amazon’s Kindle Direct Publishing allows you to publish “digital” or “on-demand.”

En savoir plus: Comment créer et vendre un ebook

Avec chacune de ces options, you are limited to those niche products. Ainsi,, if you offer a variety of digital products, sticking with an online store gives you more flexibility and control.

Start Selling Digital Goods with Ecwid

Selling digital downloads on a website is straightforward, thanks to Ecwid. En tant que propriétaire d'entreprise, entrepreneur, ou artiste, you can sell digital goods conveniently and efficiently. Plus, selling files on your website helps you avoid fees associated with listing your products on marketplaces.

Ecwid offers many benefits, such as secure hosting, extra protection for download links, unlimited files per product, and safe downloads to customers. It is a great option for anyone looking to sell digital downloads, as it is a reliable and user-friendly platform.

Start selling your digital downloads today with Ecwid, et regarder grandir votre entreprise!


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A propos de l'auteur

Max has been working in the ecommerce industry for the last six years helping brands to establish and level-up content marketing and SEO. Malgré que, he has experience with entrepreneurship. He is a fiction writer in his free time.

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