Comment fonctionne l'algorithme Instagram (Et comment l'utiliser à votre avantage)

13 min read

The Instagram algorithm is an ever-evolving platform that affects how visible your content is to your existing and potential followers. For a business owner vendre sur Instagram, understanding how the algorithm works is an essential part of being successful there.

Dans ce blog, we’ll explore what the Instagram algorithm is, pourquoi c'est important, and what you can do to make sure your content gets noticed. We’ll also provide tips on how to use the algorithm to your advantage so that you can maximize your reach and engagement on the platform.

What is the Instagram Algorithm?

The Instagram algorithm determines which posts appear in users’ Feeds. It is based on various factors such as user history, post popularity, timeliness, et plus. The goal of the algorithm is to show each user-specific content that they are likely to find interesting or engaging, thus increasing user engagement overall.

Even if two people follow the same accounts or like similar content, their Feeds will still look slightly different from one another. It depends on who follows them back and how often they interact with certain types of posts.

Why Should You Care About the Instagram Algorithm?

It’s important for businesses and content creators alike to understand how the algorithm works to maximize post visibility and engagement rates. By optimizing your posts according to current trends and best practices, you can ensure that they reach as many of your followers as possible. High visibility leads to higher brand awareness and potentially increased revenue down the line.

De plus, keeping up with changes in the algorithm gives you an edge over competitors who may not be aware of emerging trends or best practices. Staying up to date keeps you ahead of the curve when it comes to maximizing brand visibility on Instagram.

How Does the Instagram Algorithm Work?

L'algorithme Instagram empêche les utilisateurs de se noyer dans un flux de contenu sans fin. Only posts with high engagement make it to followers’ feeds. To make sure each of your posts is seen, liked, et partagé, you’ll want to follow the tips below.

Voici les facteurs pris en compte par l'algorithme d'Instagram lors de la priorisation des publications dans un flux:

Intérêt: based on your past engagement with similar content, the Instagram algorithm predicts if you’re going to enjoy this post.
Relation: how close you are to the person who shared the post, based on how often you interacted with their profile in the past.
récence: how recently the post was shared.
La fréquence: how often you open Instagram.
Suivant: if you follow a lot of profiles, la plateforme affichera les publications d'un plus large éventail de comptes.
Usage: the app takes into account if you stick to short sessions or spend more total time browsing.

Comme vous pouvez le voir, the Instagram algorithm considers your past behavior to create a unique feed for you. Pour vous assurer de profiter de votre flux personnalisé, the app also prioritizes the content with the most engagement from other users as well.

Conseils de la plateforme elle-même (Image: Instagram @créateurs)

Les engagements les plus importants pour le classement des flux sont les commentaires, aime, actions, saves, and views for video posts. Fausses interactions (comme les commentaires des bots) sont identifiés et ne comptent pas.

How to Work With the Instagram Algorithm

Now that we’ve gone over some basics on what influences a post’s position in someone’s timeline, let’s talk about some actionable steps you can take to get your posts a larger reach and gain leverage against competitors.

Première, passer à un profil d'entreprise. Avec un profil professionnel, you can access your profile analytics, which is called Instagram Insights. The insight tool will help you understand who is engaging with your business and which content gets the most interactions from your followers. Pay attention to which reels, histoires, postes, and IGTV perform well. Then you can create more content that works.

Once you have a business profile, keep in mind the following points when working with Instagram’s ever-changing algorithm.

Get More Interactions for Your Content

Vous avez appris que les interactions (aime, actions, commentaires, and views) are vital for proving to the Instagram algorithm that your content is compelling and worth showing to bigger audiences. Alors, comment créer du contenu avec lequel les gens veulent interagir?

Here’s how to encourage audience engagement on Instagram:

Check Instagram Insights to find out when your followers are most active. You can then use this data to maintain your posting schedule. Publiez fréquemment et régulièrement.
Use Stories Stickers like polls, curseurs emoji, et question stickers.
Écrire légendes that promote conversations. Include a call to action at the end. Par exemple, demandez à votre public de partager ses pensées et ses idées. Make sure to reply to your follower’s comments.
Share a preview of your reels or IGTV videos to your feed and stories to get more views.
Utilisation les hashtags to reach audiences relevant to your brand and categorize your posts.
Encourage your followers to react to your stories with quick emojis.
Invite your followers to DM you with questions or feedback.
Use geotags to make your content easier to discover.
Post stories several times a day to appear at the top of your follower’s stories feed.
Post reels regularly to reach more people outside your following.
When sharing a life hack or tip, remind users that they can save it to try later.

Image: Instagram @créateurs

Embrace Video Content

In the vertical video era, using video content on Instagram is key to getting your posts seen by more users. Videos are more eye-catching and attention-grabbing than photos. That can help you capture people’s attention.

Video content increases user engagement, which tells the platform that your post is interesting and relevant. This boosts the visibility of your content in the algorithm, meaning more eyes will see the content you want them to see.

Reels are one of Instagram’s newest features and a great way to boost your reach. They allow you to create short videos that appear in the Explore tab and can be discovered beyond your following. This is great for increasing your visibility on the platform.

@ritual announces their sale with a fun reel

You can use reels for all sorts of content. Reels can be used to showcase your products or services, demonstrate how-to tutorials, and share entertaining content in an engaging way that will keep viewers coming back for more.

@thepetscoutshop makes fun videos about dogs and their owners

Making video stories is also beneficial for increasing your reach. They are great for giving users behind-the-scenes glimpses of your business. They also help you build relationships with potential customers and create an emotional connection with them.

@sugarfina shares customers’ videos in their stories and adds a link to their product

Make a habit of posting video stories and reels often and stick to it. Reels will help you reach a broader audience. Stories will engage new followers and help you build relationships with them.

If you don’t have a lot of videos, start by turning your pictures into videos using reel templates on Instagram. The slideshow format is especially helpful for showcasing your product.

Click “Use template” in a reel that you like, and you’ll be able to replace the clips or photos with your own and it will match the time stamps of the template reel.

Find the Use template button above the creator’s username

If you still want to publish photo posts, consider slideshow posts instead. One Instagram post can contain up to 10 photos. When you publish slideshow posts, the Instagram algorithm shows them a couple of times if a follower hasn’t seen all the pictures in the post.

A slideshow post featuring products by @indybrandclothing

Aussi: Achats en bobines: Une nouvelle façon de se faire découvrir et de vendre vos produits

Align Your Content with Your Brand Message

Instagram is a great place to find your potential customers, but to do that, you need to show through your content who your company is, what its values are, and what kind of value it can give its target audience. This helps the Instagram algorithm recommend your content to the right audience.

D'acquérir et de retenir des abonnés, vous avez besoin de former un lien qui va au-delà des gens juste intéressés par vos mises à jour. Après tout, you’re competing for space alongside your followers’ closest friends!

Alors sois un ami! Être une personnalité. You don’t have to post your products all day, tous les jours. The aim is to create an emotional connection with your potential customers.

@myblissclub shares fun reels their target audience can relate to

There are many ways you can shape your message. Essayer de trouver des réponses à ces questions pour commencer:

Why did you start your company?
How did you come up with your product ideas?
Quel est votre message pour le monde?
What do your customers value in your brand and why?
Quel est le concept qui souligne l'ensemble de votre présence sur le web?
Comment fonctionne votre produit dans la vie réelle avec des personnes différentes?
Ce qui est de l'ambiance générale de votre marque?
Quelles sont les principales zones de vos followers peuvent être intéressés?

Remember that your brand message must align with your audience’s interests and values. Personne ne lit adulte livres pour enfants. Il n'y a aucun sens à attirer un végétarien public en leur parlant d'un chasseur de vie.

@sakaralife shares a post that explains their brand values

Il en va de même pour les partenariats avec d'autres marques et influenceurs. Collaborate with companies and creators whose followers have the same values as your brand. People are more likely to subscribe to your profile after they see a collaboration post if it is something that genuinely interests them.

@jot partners with influencers that capture their brand’s aesthetic

En savoir plus: Contenu de commerce électronique 101: Easy Types of Content to Make for Your Business

Plus de conseils pour les marques sur Instagram

Having an Instagram account for your business can be really fruitful. After you get used to the process, it will only take you a few moments to prepare content and post it.

Découvrez notre engaging reels ideas for connecting with potential customers and promoting your business. Once you gain a solid following, C'est un excellent moyen de vous assurer que vos ventes se déroulent exactement comme vous l'aviez espéré ou si vous devez modifier votre stratégie. generating sales with stories.

Maîtrisez déjà votre profil Instagram? Taguez vos photos avec #ecwid_store afin que nous puissions vous présenter sur notre page!

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Fév 9, 2023

A propos de l'auteur

Anastasia Prokofieva est un écrivain de contenu à Ecwid. Elle écrit sur le marketing en ligne et de promotion à de sensibiliser les entrepreneurs routine quotidienne plus facile et plus gratifiant. Elle a aussi un faible pour les chats, chocolat, et de faire Kombucha à la maison.