Dans cet épisode du Ecwid Ecommerce Show, we dive into the world of multichannel selling.
Selling online is no longer limited to just your own website. The landscape has evolved, and now it’s crucial to have a presence on various platforms, including marketplaces and social media.
To shed light on this topic, we have invited a special guest, Mayon from Channable, who is an expert in the field of multichannel selling. Mayon will join us to share valuable insights and strategies to help advanced business owners take their businesses to the next level.
Streamline Product Feeds with Channable
Mayon explains that product feed management is at the core of Channable. This involves optimizing and transforming product data to ensure it is ready for different platforms such as Amazon, Google, Facebook, et plus.
With Channable, sellers can easily manage their feeds and adapt their product information according to each platform’s requirements. Many business owners struggle with broken feeds or missing products when managing feeds manually. Channable simplifies this process by handling complex tasks and providing an intuitive interface to map data to the right channels.
Simplify Your Amazon Selling Journey
For first-time Amazon sellers, the process of launching an Amazon store can be overwhelming. Channable simplifie cela en permettant aux vendeurs de gérer les fonctionnalités de base dans leur boutique Ecwid existante tandis que des détails plus complexes peuvent être renseignés directement dans Channable..
Via une connexion API directe, les vendeurs peuvent facilement transférer les produits de Channable vers leur compte vendeur Amazon. Channable aide à configurer les filtres, garantit le format correct des données, et aide à remplir les attributs supplémentaires requis par Amazon. Des messages d'erreur sont fournis pour les informations manquantes, permettre aux commerçants d'itérer jusqu'à la perfection.
D’Amazon aux plateformes de niche
Amazon est un marché massif qui couvre un large éventail de catégories de produits, mais il existe également des marchés de niche plus petits, spécialisés dans des secteurs spécifiques., comme l'électronique ou les vêtements de sport. Pour les vendeurs plus expérimentés dans le commerce électronique, explorer ces marchés plus petits avec moins de concurrence peut être très bénéfique.
En termes de plateformes sous le radar, la conversation se concentre principalement sur les marchés européens. Des plateformes comme Decathlon, Leroy Merlin, et Wayfair (for home and DIY products) are mentioned as noteworthy options.
The European market is known for its fragmentation and diverse platforms, making a third-party marketplace platform even more crucial for successful expansion.
Fulfillment and Shipping Strategies Across Continents
The discussion then shifts to business owners trying to break into new markets, such as North American merchants targeting Europe. Fulfillment becomes a significant consideration, and Amazon’s fulfillment network is often leveraged by European merchants selling in the US. Cependant, the reverse scenario is less common.
The conversation touches on the potential shipping networks of various marketplaces, with TikTok emerging as an interesting player in the social commerce space.
Connect Your Ecwid Store to Channable
You can find Channable in the Ecwid App Market and connect your store to it easily. Just import your product data and start experimenting with different channels.
The Ecwid and Channable integration provides you with a seamless experience in managing orders, réalisation, and stock synchronization across different platforms.
If you’re an ambitious business owner looking to expand your online presence and maximize your sales potential, this podcast episode is a must-listen. Join us as we reveal the secrets to successful multichannel selling and discover new opportunities to grow your business.