The Best Email Marketing Service for Ecommerce

11 min read

Many of us dread the sound of an email arriving in our inbox or the notification number for unread messages slowly rising. This widespread frustration has given email a bad reputation. Mais, just like Taylor Swift’s earworm of a song, email is difficult to ignore and has proven staying power as a dominant means of digital communication.

For these reasons and more, you should consider capitalizing on the benefits of email, particularly as a tool for growing your ecommerce business. Ainsi,, whether you’re new to email services or looking to upgrade your email marketing campaigns, continue de lire! Dans cet article, we’ll cover the best email services for your ecommerce business.

Email Marketing Services: Un aperçu

If you’ve never heard of an email marketing service before, it might be helpful for you to take a quick peek at Ecwid’s introduction to email marketing and its benefits. Writ large, email marketing services help you create visually appealing email marketing campaigns to send out to your list of subscribers.

The services can help you schedule emails to be sent out at specific times, such as when a customer leaves an item in their cart but doesn’t purchase it or when someone new joins your mailing list. They can also help you compile customer information for personalized and targeted communication.

These services can be a game changer for your ecommerce business, helping you bring in (and keep) customers who might have otherwise slipped through the cracks. Because we want to help you optimize your email marketing experience, Ecwid has compiled helpful resources to help you increase email signups, stick to email marketing best practices, et create the perfect welcome email.

Choosing the Best Email Marketing Service

Before you get to work building an effective email marketing campaign, you first need to choose the best email marketing service for your ecommerce business. Ci-dessous, we’ll consider the benefits of the major services on the market today. No matter the size of your email list, the type of communications you plan to develop, or how many bonus features you’re interested in, this list will help you make an informed decision.

Mailchimp

Mailchimp is one of the most widely used email marketing services for a reason. The service offers multiple membership levels, including a free account that gives you access to key features like data collection, email and automations, and a creative design assistant.

Principalement, the service is known for its ease of use and the quality of its premade email templates, so if you’re a small business owner looking to quickly upgrade your marketing capabilities, Mailchimp is a great option.

Example of Mailchimp email campaign. Source de l'Image.

Other key features of Mailchimp include the ability to group customers into demographic categories and assign tags based on their interactions. Avec cette information, vous pouvez créer (or use a prebuilt) “journey” that automatically sends communications based on a customer’s activity. If an item is left in a customer’s cart, your journey could send a reminder email, wait three days, check to see if the customer has made the purchase, and then respond appropriately.

Avec Mailchimp, you’ll be able to use customer data to optimize and automate your communication processes to make as many sales as possible. Et, while some of these features are only available with paid accounts, Mailchimp’s pricing structure takes into account the size of your contact list to price their services. Lorsque vous êtes juste de commencer, le prix des services sera suffisamment bas jusqu'à ce que vous puissiez développer votre clientèle et augmenter vos contacts.

Le meilleur de tous, Mailchimp s'intègre facilement à votre site Web existant ou à la plateforme de commerce électronique de votre choix, y compris Ecwid!

Contact constant

Si vous recherchez un service de marketing par e-mail simple et efficace, Contact Constant pourrait être le meilleur choix pour vous. Comme il sied à un service de marketing par e-mail, L'objectif principal de Constant Contact est, tu l'as deviné, e-mail. Le service propose plus d'une centaine de modèles d'e-mails bien conçus parmi lesquels choisir, each of which is easy to edit and customize.

Constant Contact even offers a branding tool, which will pull images, les couleurs, and other branding elements from a URL that you provide—meaning you can easily match the branding of your email campaigns to that of your preexisting website or store.

Example of Constant Contact email campaign. Source de l'Image.

Constant Contact offers just two pricing levels, Email and Email Plus. Email starts at $20 (for a contact list of 500 ou moins) and Email Plus begins at $45. While there’s no free account option, if you’re not satisfied with the service, you can close your account and receive a full refund within the first thirty days.

Along with their templates and simplified tools and pricing structures, Constant Contact also offers customizable sign-up forms, which help you gather more customer contacts, and integration with social media to post advertisements on sites like Facebook and Instagram. Similarly to Mailchimp, Constant Contact can also be connected to an existing website or ecommerce platform, as well as tools like Salesforce and Microsoft Office.

Worth noting too is Constant Contact’s reputation for excellent customer service, which includes live communication with support staff and downloadable guides.

Klaviyo

If you believe in the power of data and personalization, Klaviyo might be the best email marketing service for your ecommerce business. Klaviyo’s focus is on customer data and how that data can be used to effectively tailor communications to the individual. The service stores your customer data, allows you to build personalized customer experiences across email and other channels, and then measure the results of your campaigns in revenue.

Though services like Mailchimp offer similar customization journeys, Klaviyo stands out by making personalized, automated marketing processes their primary focus. Contrairement à d'autres services, they also report success metrics based in dollars, rather than clicks.

Example of Klaviyo email campaign. Source de l'Image.

The service includes ready-to-go campaign automations such as drip campaigns, rappels de panier abandonné, and sale promotions. They also allow you to build your own campaigns and email templates but make the process easier with a drag-and-drop system that helps you include only the features and designs that you need.

Klaviyo offers a free account for businesses with fewer than 250 Contacts. Their site also includes a Return-on-Investment calculator that projects—based on the size of your email list, your annual ecommerce sales, and your industry—how much you’d pay for Klaviyo per month as compared to your estimated monthly ROI.

AWeber

Si le monde du marketing par e-mail vous semble écrasant et que vous ne savez pas comment commercialiser au mieux ou même quoi écrire dans vos communications par e-mail, AWeber offre une variété de ressources pédagogiques pour vous aider à maîtriser à la fois leurs services et le marketing en général. Les fonctionnalités du service sont assez simples: e-mail marketing, automatisation des e-mails, intégration du commerce électronique, et outils de création de formulaires d'inscription.

AWeber se démarque en proposant une chaîne YouTube qui inclut des, guides étape par étape pour créer des newsletters par e-mail, personnaliser vos formulaires d'inscription, building an automated campaign, et plus.

Example of AWeber email campaign. Source de l'Image.

Alongside this YouTube channel, AWeber’s site includes a large and in-depth collection of troubleshooting and how-to articles called the ‘Knowledge Base,’ which covers every aspect of their site’s capabilities. If that’s not enough reading material, AWeber also published a blog with more general advice about email marketing and ecommerce best practices.

AWeber offers two pricing levels: Free and Pro, which starts as low as $16.15. The Free account includes up to 500 Contacts, email templates, sign-up forms, et plus.

Acheter

While perhaps not as well known as some of the above services, Acheter is another great email marketing service for new businesses and solo entrepreneurs. Keap’s features include the standard email marketing tools, such as automated emails, great templates, and data collection. They also offer an array of additional services to support any growing business, such as a sales pipeline manager, text-message marketing, et des graphiques utiles pour visualiser la croissance de vos ventes et de vos contacts.

Keap est livré avec un modèle de tarification similaire à Mailchimp, avec un compte gratuit pour les entreprises ayant moins de cent contacts et trois niveaux tarifaires avec des fonctionnalités supplémentaires. Keap se démarque des autres services en proposant un coaching personnalisé, support client illimité, et une communauté d'experts de l'industrie partageant des informations et des conseils utiles. Pour les entrepreneurs qui veulent se sentir soutenus et faire partie d'une communauté d'apprentissage, Keap is a great option for your email marketing service needs.

Email Marketing and Ecwid

We hope our email marketing articles and resources will help you make the most out of whichever service you chose! If you host a website or store on Ecwid, n'oubliez pas de integrate your email marketing service and start making more sales today. If you haven’t had the chance to essayez Ecwid, why not open a free account? We let you keep the account active and free for as long as you need it!

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Apr 21, 2022

A propos de l'auteur

Max has been working in the ecommerce industry for the last six years helping brands to establish and level-up content marketing and SEO. Malgré que, he has experience with entrepreneurship. He is a fiction writer in his free time.