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Old 05-18-2015, 10:48 AM
Gal Tesler's Avatar
Gal Tesler Gal Tesler is offline
 
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Lightbulb Free App! + How we boosted our profits by $1204.25 using it

In business, it's no secret that consumers prefer to buy from companies that leave good first impression on them.

Such positive first impression is simply the result of showing your customers that you care about them, and that you're willing to give them the personal attention they deserve.

Now if your goal is to make more sales, then you must develop a relationship of loyalty and trust with each one of your newly acquired customers.

In this post I will show you exactly how we did it at Kartis.co.il and how you will be able to automate this process with a few simple free tools.

Learning What Customers Want and Need Vs. Selling

It’s true that in the online world, giving every customer personal attention can be challenging. However, when you take advantage the power of email marketing automation, you can easily strike a conversation with each one of your customers with an effective welcome email.

By doing so, you can better understand your customers’ needs and challenges and use this knowledge to sell more products and services.

What To Say in a Welcome Email?

Let's keep things simple for a moment...

When you welcome your customers like human beings, and ask them the right questions, they will tell you exactly what else they need and want buy from you.

The big idea is to open a conversation with each and every new customer, and listen to what each of them has to say.

In our Ecwid ticket-selling store, we send each new customer the following email:

Subject: Hi + You will think we're crazy
Hi,

Gal & Omri, founders of Kartis.co.il here : )

Our #1 goal is to help you discover the best music events in your area and improve your nightlife experience.

Now…

So we can serve you better than anyone else, why don’t you tell us what are some challenges you’re running into when it comes to attending live shows?

Tell us about any related problems you’re facing, so we can help you solve them and improve your life. If you’re not struggling with anything, no problem, just hit the reply button and say hi!

Call us crazy, but we actually like to “meet” our customers.

Don’t be a stranger,

Gal & Omri


How This Simple Email Helped Us Make Extra $1,240.25 in Two Weeks

When you ask people “What are you struggling with?”, people reply.

They will tell you exactly what their problems are, and what they need help with. Not all of them will reply, but many of them will, try it for yourself!

Our story...

We had no idea what else to sell to our customers, but since we started using this welcome email tactic, our customers started replying.

We learned that many of our customers complain about the music being too loud at the venues that we sell tickets to.

When I replied back to these customers, I asked if they would consider using earplugs to protect their hearing. Most customers said yes, and that if the earplugs are not overpriced they will definitely buy.

We Took Action!

We decided to run a test and bought a pack of 500 pairs of earplugs.

Now, back in April 2015, we sold tickets to a pretty big music festival in and asked the festival organizers if they will let us sell earplugs at the gate.

They agreed, and we ended up selling 451 pairs of earplugs. Each pair cost us 25 cents, and we sold them for $3 a pair – That’s $1,240.25 in profit!

Not bad for a first test, ha?

No only we made nice money, but from that moment we started up-selling new customers on our Ecwid store, offering them to buy earplugs to the event that they purchased tickets to.

This is just one example of how this little tactic helped us give our sales a nice boost! It helped us discover what else our customers need.

Keep This in Mind

When you ask people a question like “What are you struggling with?”, you absolutely have to respond to those emails.

If you do this, you’ll increase customer satisfaction and loyalty, which will quickly translate into more sales. So, if you dare use this tactic, be sure to reply to emails.

I’m 100% it’s going to pay off. You will know what your customers want to buy, and it will be your job to sell it to them.

The Tools We Use to Automate This Process

You should automate this process, so you don’t have to manually send out a welcome email every time a new customer comes on board.

Use these free tools:

MailChimp – Free Email Marketing Platform (It’s free for the first 2000 subscribers).

MailChimp Integration for Ecwid * – This is a FREE Ecwid app that automatically imports every new customer into MailChimp and sends this customer a welcome email.

* You will need to have a paid Ecwid account to install apps on your stores.

What do you think of this tactic?

Have you ever tried anything like this? Has it worked? Please comment below and let us know. Also, do you know business owners who may benefit from this tactic? Share it with them, and they will thank you.

Last edited by Gal Tesler; 05-21-2015 at 10:22 PM.
The Following 10 Users Say Thank You to Gal Tesler For This Useful Post:
Arthur Belostotsky (05-18-2015), Clara K (05-18-2015), Daria L. (05-18-2015), Daria Sh. (05-18-2015), Cyril D (05-18-2015), Liza P (05-18-2015), Sergio87 (05-18-2015), smartMart (05-22-2015), Rick G (05-18-2015), Wendy (05-22-2015)
  #2  
Old 05-21-2015, 08:40 PM
Gal Tesler's Avatar
Gal Tesler Gal Tesler is offline
 
Join Date: Dec 2014
Posts: 16
Default

It's been fun talking to some of the early adopter who installed our free app and provided us feedback.

One interesting insight that we came across is the idea to add an Ecwid coupon in the end of the welcome email! - Something like "Here's our way of saying thank you: 20% off your next purchase! (add the coupon code here)".

By sending a welcome email with a coupon, you're not only understanding your customers' needs, but you're also incentivizing them to come back in the future.

Best,

GT
The Following 3 Users Say Thank You to Gal Tesler For This Useful Post:
smartMart (05-22-2015), Rick G (05-22-2015), Wendy (05-22-2015)
  #3  
Old 06-02-2015, 06:50 AM
Gal Tesler's Avatar
Gal Tesler Gal Tesler is offline
 
Join Date: Dec 2014
Posts: 16
Default

Hi Haris,

Thanks for giving our app a try!
Let me know if you have any questions, or if you need help in setting it up.

Best,

GT
 
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