Hello!
Thank you for contacting Ecwid Support.
Ecwid is very flexible and allows you setting up your store up to your needs.
First of all, you can add your products to your Ecwid store and they will appear on the product listing page. You can choose how to sort the products: by date added, price, name or define the order by yourself. Check our article for the details
https://support.ecwid.com/hc/en-us/a...-your-products.
You can also decide if you want your customers to be able to add to bag products right from the product listing page or to do that only from the product page. It can be done in your Ecwid control panel > Settings > General > Cart > Catalog Settings. Click Show “Buy now” buttons on product list pages (please see the screenshot
http://take.ms/t06f5). Don’t forget to save the changes. Following the same steps you can disable this function any moment.
Also, it’s totally possible to create a page with categories. Check our Demo Store to see how the categories work
https://www.ecwid.com/demo. To set the categories up you should to your Ecwid control panel > Catalog > Categories. Click “Add root category” and after that, you’ll be able to give it a name, image, description and assign products to it. In this case, it’s also possible to add products both from product listing page and from product page.
I hope this information was useful. If you have any further questions or meant something different, please feel free to contact us again. We will be happy to help!