Hello!
This is Anna with Ecwid team, thank you for the message.
I will be glad to help you with your question.
I checked your store and I can see that you currently have one product in your store catalog. This product has 4 color options and each option has a price modifier, please take a look at the screenshot:
Product options with price modifiers can change the base product price. In your case, every color option adds up $10.95 to the base product price. This is the reason why you see a different product price when you check the product in the store front.
If you'd like the product price to be $10.95, you can remove the price modifiers from the options.
To do so, please:
1) open your Ecwid Control Panel > Catalog > Products
2) select the product and click "Options" tab
3) remove the current price from the price modifier value field in the options block
4) save the changes.
As you do this, the base product price will not be changed by the option a customer selects.
Just in case, here you'll find more details on how options with price modifiers work in Ecwid:
https://support.ecwid.com/hc/en-us/a...pricemodifiers
I hope this information helps.
Kind regards,