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Old 03-03-2015, 12:38 AM
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Amazon Link Macros from Product Ads break Ecwid's direct Product Detail Page link


Is there a way to track links from Amazon Product Ads using Amazon's built-in Link Macros?

I have edited the Link Macros in my Seller Central Ads account with the standard Google Analytics campaign parameters, and links from Amazon Ads are passing the parameters, but adding them to the end of the URL, which breaks the link to the ecwid product page.

I know why it's happening, but is there a work around?



http://shop.flexinno.com/shop#!/egri...tm_term=950101

Thanks,
Matt

As I tried to create my first AdWords Campaign, the first hurdle I encountered was directly linking to a product detail page. That uncovered a forum post revealing how the Ecwid Wordpress plugin could redirect these direct links to the correct Ajax URL ... I was hopeful the Joomla plugin would also handle these direct links (the latest Rokecwid extension), and it does!

http://shop.flexinno.com/?ecwid_product_id=41553116

http://shop.flexinno.com/?ecwid_product_id=20905464

So using this type of link allows me to directly link to a product in Joomla.

AND it somewhat solves the problem that I started this post about, since the Joomla plugin also rewrites Campaign URLs, moving the Google Analytics parameters BEFORE the # symbol ... SOLID!

http://shop.flexinno.com/?ecwid_prod...paign=egripshd

So assuming this partially solves my initial Amazon problem, how do I update the auto generated Amazon Data Marketplace Feed so I can use their Link Macros?

Also, is there a way to link directly to a Category by passing the CatID parameter to Joomla?
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Last edited by Liza; 03-03-2015 at 07:10 AM.
  #2  
Old 03-09-2015, 10:43 AM
river's Avatar
river river is offline
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Quote:
Originally Posted by webmalone View Post
Is there a way to track links from Amazon Product Ads using Amazon's built-in Link Macros?

I have edited the Link Macros in my Seller Central Ads account with the standard Google Analytics campaign parameters, and links from Amazon Ads are passing the parameters, but adding them to the end of the URL, which breaks the link to the ecwid product page.

I know why it's happening, but is there a work around?



http://shop.flexinno.com/shop#!/egri...tm_term=950101

Thanks,
Matt

As I tried to create my first AdWords Campaign, the first hurdle I encountered was directly linking to a product detail page. That uncovered a forum post revealing how the Ecwid Wordpress plugin could redirect these direct links to the correct Ajax URL ... I was hopeful the Joomla plugin would also handle these direct links (the latest Rokecwid extension), and it does!

http://shop.flexinno.com/?ecwid_product_id=41553116

http://shop.flexinno.com/?ecwid_product_id=20905464

So using this type of link allows me to directly link to a product in Joomla.

AND it somewhat solves the problem that I started this post about, since the Joomla plugin also rewrites Campaign URLs, moving the Google Analytics parameters BEFORE the # symbol ... SOLID!

http://shop.flexinno.com/?ecwid_prod...paign=egripshd

So assuming this partially solves my initial Amazon problem, how do I update the auto generated Amazon Data Marketplace Feed so I can use their Link Macros?

Also, is there a way to link directly to a Category by passing the CatID parameter to Joomla?
Hi,
I apologize for the delay with reply. I’ve been examining your case and I think I got some options for you.

Yes, there is a way of using product and category ID’s in your links as a possible solution, but as you noticed, it solves your initial problem only partly since you will have to manually update your feed file, editing every single link to your product pages. I will be glad to suggest you a couple of other possible solutions.
It seems that there are some special rules of adding the -utm markings to the links while using AJAX applications like Ecwid. Basically, - utm markings can be added before or after the link to the page of an AJAX app and the issue seems to be in the Amazon product Apps Link Macros which adds the -utm markings AFTER the link to the page of your store. If the -utm added after the link, it makes the browser get lost in the link and not lead you to the pages of your store.


So, in order to make it work we need to make a link macros add the -utm commands BEFORE the link and there is a couple of possible solutions which might help you do that:

First of all you need to check if Google Analytics is set up correctly in Ecwid. If it is, then you will not need Amazon link macros anymore since Google analytics is capable of working with Ecwid directly, collecting data from any source including Amazon.com. GA will collect all the necessary data straight after the customer visits your product page and it’s universal in reading the links. So, if you continue using Amazon link Macros, GA will be capable of reading these links, since it can read all the links where -utm is added BEFORE and AFTER the link to your product page. Moreover, if you disable the Amazon product Apps Link Macros, it should also work because Google Analytics in Ecwid puts the -utm markings before the link and does not break it like Amazon Link Macros. Here’s the complete guide of how to install Google Analytics in Ecwid: http://help.ecwid.com/customer/porta...ogle-analytics Try that and if everything is set up correctly, it should help you avoiding manually updating the Feed file, editing the links to your product pages. After setting up Google Analytics properly, you should also try disabling Amazon product Apps Link Macros or it might interrupt the work of Google Analytics in Ecwid.
Now, if Google Analytics is set up in a proper way and the links still don’t work, try using the second method.
In order to make the browser read the links with -utm properly, you may try adding a special anchor to every product page in your store. To do that you will have to add a specific anchor _gaq Global object into the code of Google Analytics on every product page.
To do that:
Access the editing mode and find the GA code on the page.
Paste the following piece of code into the existing GA code:
Code:
 _gaq.push(['_setAllowAnchor', true]);
Do the same with all the product pages in your store.
What it should help you achieve is making the Link Macros first read the markings and send them to Google Analytics and then access your product page. It should work because there will be an anchor which helps fixing the links broken by the Amazon product Apps Link Macros and you will not have to edit your feed file manually.

So, if the -utm commands in the links are put in the right order or the anchor is set, all the links will work and you will simply might have to wait for 12 hours for the Feed file to update.
the last step will be to send your updated feed file to the Amazon team and you should have your campaign locked and loaded.

Please, keep me posted if the abovementioned methods work for you or not. I will gladly support you on any other issue you might encounter.
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  #3  
Old 11-06-2015, 07:28 PM
Daria L.'s Avatar
Daria L. Daria L. is offline
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Posts: 558
Default Discontinuation of Amazon Product Ads.

Starting on October 31, 2015 Amazon has permanently discontinued with Amazon Product Ads service. Merchants are no longer able to upload product feeds to it and display product ads to customers at Amazon.co.uk. Hence, Amazon Product Ads is no longer available in Ecwid Control Panels (Promotions -> Marketplaces). The ability to generate feeds for Amazon Product Ads has been permanently disabled as well.

You may find an alternative for Amazon Product Ads from the marketplaces we continue to support, like Google Shopping, eBay Commerce Network and others. Here you can view a full list of them: https://help.ecwid.com/customer/en/p...2-marketplaces

If any additional questions appear, please, don’t hesitate to ask. We’re very glad to help you!
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