[swift]

Hi rukus!

As I can see in the source of this page:
http://rukusnrods.com/#!/store

there is no inclusion of the core Ecwid JS script:
http://app.ecwid.com/script.js?1496030

Even though there IS inclusion of its css:
http://app.ecwid.com/css?ownerid=149...y%23ecwid_body

So, as a first step, could you please try to make sure that you did include JS lib. Without it Ecwid will not work.

As an alternative (and easier) way to get Ecwid working on your WP is to install the following WP plugin:
http://wordpress.org/extend/plugins/...shopping-cart/

It is pretty easy: install plugin, specify your Ecwid ID in its settings and it is ready to work.