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Old 03-03-2019, 10:42 AM
Thomas Sonnenschein's Avatar
Thomas Sonnenschein Thomas Sonnenschein is offline
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Join Date: Dec 2018
Posts: 6
Default Google Analytics shopping behaviour


I have activated enhanced eCommerce tracking in Google Analytics and transaction data is now visible under Conversions/E-Commerce/Overview. This is already great as the product name and transaction value gets sent automatically to Google Analytics.

I also set up a goal and a funnel so that I can visualize the funnel under Conversions/Goals/Funnel Visualisation

Unfortunately no data seems to get sent to Conversions/E-commerce/Shoppong Behaviour which is supposed to be more reliable data than the funnel under goals.

Must I add something to my site ? How can I set this up ? I searched in Google and it seems that this is quite complicated to set up. I was hoping that this would be done automatically by Ecwid...