In the latest episode of the Ecwid Ecommerce Show, we sit down with Ricardo Lasa, CEO of Kliken, to explore the exciting new advertising tool that’s taking the web by storm.
Olge valmis olema konkurentidest ees, muutes oma tooted nähtavamaks kui kunagi varem. Klikeni OpenWebi reklaamid kasutavad tipptehnoloogiat, et aidata teie ettevõttel potentsiaalseid kliente sihtida – ja seda on uskumatult lihtne kasutada! Nii et häälestage ja avastage, kuidas Kliken saab teie e-kaubanduse mängu täiustada.
Mis on Kliken?
Kliken on turundusplatvorm, mille eesmärk on aidata teil jõuda rohkemate klientideni ja suurendada müüki. Nad võimendavad orgaanilisi toodete otsinguid ja tasulisi reklaamikampaaniaid erinevatel platvormidel. See kõik-ühes lahendus võimaldab teil Google'i reklaame esitada, sealhulgas Google Performance Maxi kampaaniad ja Google Shoppingu kampaaniad, Facebooki reklaamid, ja Kliken reklaamid avatud veebis.
Kliken on integreeritud teie Ecwid by Lightspeedi juhtpaneeliga, mis muudab reklaamihalduse vaevatuks. Saate hõlpsasti hallata oma kampaaniaid ja otsustada, kui palju soovite kulutada. Kliken toetab ka teie liitumist Google Shoppinguga, aitab teil seadistada oma kaupmehekeskust ja tootevoogu, ja pakkuda kõike, mida edu saavutamiseks vaja on.
Mis on OpenWebi reklaamid?
Google'i otsingureklaamid on paljude ettevõtete omanike jaoks kahtlemata märkimisväärne investeering. Kuid, see sihib peamiselt kliente tooteotsingu punktis. Facebooki reklaamidega, protsess on erinev. Sihtides kampaaniaid konkreetsetele huvidele (näiteks, tennis), võite jõuda potentsiaalsete klientideni, kes teie toodet veel ei otsi, kuid kellel on suur tõenäosus osta (nagu tennisehuvilised).
Klõpsuga, saate laiendada seda haaret Facebookist ka avatud veebile, where you can reach a high-intent audience who might be interested in your product. Kliken ads appear on reputable sites such as news and blog sites, giving you greater visibility to your target audience. By leveraging audience targeting and retargeting, it helps you reach and convert more of your ideal customers across all major web properties.
Ad Optimization at Kliken
Kliken generates intelligent ads that are tailored to shoppers’ activity in your store. If they have previously viewed a product, they will see the ad with the same product. If they haven’t visited your store yet, Kliken will show them the top-selling products of your store, providing an incentive to click through and learn more about the product.
You can also add texts to your ads, näiteks, “Clearance sale” or “20% off” on selected items. Their AI model is always learning and analyzing which ads are performing better, allowing you to optimize your advertising process and ensure the most effective outcome.
Troubleshooting Ad Settings with Kliken
Kliken simplifies the process of generating and uploading product feeds for major ad platforms such as Google Shopping, Facebook, and the Open Web. They also conduct quality assurance checks on your product feeds. Näiteks, they flag any missing product information when uploading your product feed to Google. Või, ensure that policies such as return and shipping are in place.
Nii, you can make the necessary changes before submitting your product feed to the ad platform, which minimizes the risk of getting your feed rejected.
Kliken Offer for Ecwid Sellers
If you’re looking to increase your sales, Kliken offers an affordable and effective solution that helps you leverage the power of advertising without breaking the bank.
If you’re an Ecwid seller that receives twenty or more orders per month, you can take advantage of their offer to jump on the Kliken for just one dollar for 15 päevadel. Sisuliselt, you can access fifteen days worth of advertising with the equivalent of a $250 monthly budget for only one dollar.
Common Ad Mistakes Business Owners Make
The biggest mistake small business owners make when starting out with ads is a lack of patience. Kliken recommends giving your store at least three months to see the results of your marketing efforts.
Another common mistake is the lack of store setup or insufficient product and business information. If you send 700 people to your website without generating any sales, it’s time to ask yourself some questions. Are my product pricing and imagery correct? Is it possible that there are other initial issues that need to be fixed?
It’s essential to understand that marketing adds fuel to the fire, but it doesn’t create the fire. If your prices are too high, your pictures are of low quality, or the products are misrepresented, no amount of marketing can help you succeed. The initial groundwork needs to be done first before you can see the result of your advertising efforts.
Kuulake täielikku osa, et saada lisateavet reklaamimise parimate tavade ja oma reklaamiteekonna käivitamise kohta. Ja kui olete Klikeni pakkumise jaoks kvalifitseeritud, ärge kartke seda kasutada!
