In an era where purchase decisions are heavily influenced by online reviews, having a strong online reputation and lots of positive customer testimonials is essential for any ecommerce store.
Studies have shown that 87% of consumers say online reviews impact their purchase decisions, ja 84% trust online reviews as much as personal recommendations from friends or family.
Seda silmas pidades, it is crucial for you, as a store owner, to be able to collect and display customer reviews effectively.
In this comprehensive guide, we’ll discuss how to get customers to leave reviews and share our recommendations for the best customer review sites and tools at your disposal.
Why Use a Customer Review Tool for Your Online Store
Do you ever wonder what percentage of customers leave reviews? 52% of global internet users aged 25-34 leave reviews online. Niisiis, it’s only natural that customer reviews have become an essential part of the online shopping experience.
By reading reviews, customers gather valuable insights, allowing them to make informed decisions about the products they wish to purchase.
Customer reviews not only help your potential buyers in making decisions, but they’re also instrumental in building trust and confidence in your store, which ultimately results in higher sales and conversions.
Percentage of global internet users who post reviews online (Allikas: Riigimees)
Pluss, as an online store owner, reviews are helpful for you, ka. You can implement customers’ feedback to optimize your products and services and improve the overall shopping experience.
enamgi veel, your ability to reply to negative consumer feedback would imply that you can be trusted, ja lõpuks, providing solutions to numerous customer concerns will give you extra positive reviews.
Many store owners wonder how to ask a customer for a review. Noh, many consumers are willing to provide feedback after they have been asked to do so via email or after they have purchased your product. Seega, it is a great idea to strive to increase the number of reviews on your products.
Kuid, collecting customer reviews manually can be a time-consuming and tedious task. This is where customer review tools come in – to make your life easier and help you take control of your online reputation.
You’ll need ecommerce review software or tools in order to maximize the reviews for your online store. Täpsemalt, what these tools do is that they help you stay organized and manage your reviews effectively. Pealegi, you are very likely to find tracking and responding to reviews more challenging as your store grows.
Niisiis, using review software or tools offers various benefits for your online store. Need sisaldavad:
- Efficient review collection: Automate the process of collecting reviews via email, SMS, or other channels, allowing you to gather more customer feedback effectively.
- Streamlined review management: Easily respond to customer feedback and address any negative reviews, enhancing your store’s reputation and demonstrating excellent customer service.
- Customizable display options: Showcase your customer reviews attractively on your website or product pages, boosting your store’s credibility and overall appeal.
- Insightful analytics: Track the performance of your product ratings, iseloomustused, and overall review trends to help optimize your marketing strategy and product offerings.
You can ensure that nothing slips between the cracks and maintain your credibility by investing in a reliable ecommerce review tool.
Essential Features of Ecommerce Review Tools
Niisiis, what should you look for in a good customer review tool? Here are the essential features to consider:
The most important part of these tools is that they simplify the collection and management of reviews. They offer automated reviews, so you can avoid having to reach out to each customer manually.
Some tools offer rewards or incentives for customers who leave reviews, making it more likely for them to do so. If you’re not sure how to get customers to leave reviews, incentives like discounts on the next purchase might help a lot.
Muideks, if you use Ecwid by Lightspeed for your online store, you can enable automated review requests via email in a single click – and offer a discount as an incentive if you want to.
An example of an automated review request you can set up in your Ecwid store
Lisaks, Ecwid users can beautifully display collected reviews on their sites with Customer Testimonials blocks for Kiirsait.
There are different types of customer review blocks for your Ecwid store
Since customers can leave reviews on different online platforms, you might want to try a tool that integrates with platforms like Google, Facebook, and Yelp, allowing you to collect reviews from various sources.
Ecommerce review tools can also provide advanced features, including Google SEO-rich snippets, multilingual support, the ability to showcase video and photo reviews, and multiple publishing options.
Best Customer Review and Rating Tools for Online Stores
To help you enhance your online store’s reputation and leverage these benefits mentioned, we’ve rounded up some of the top customer review tools available:
HelpfulCrowd
HelpfulCrowd is an all-in-one customer review and loyalty platform designed for online stores. With features like automated review collection, customizable display options, and insightful analytics, it’s a comprehensive solution for collecting, juhtimine, and leveraging customer reviews.
HelpfulCrowd offers a range of features to enhance your product reviews. With Google-friendly SEO snippets, K&A sections, video reviews, and automatic translation in over 27 keeled, they’ve got you covered. It also connects with Facebook and Google reviews.
HelpfulCrowd seamlessly integrates with your Ecwid store, so you can easily set up and manage customer reviews without any hassle.
TargetBay
TargetBay is a customer engagement platform that offers reviews, hinnangud, and testimonial solutions for online stores. With features like automated review requests, customizable templates, foorumid, and QA sections, it’s an excellent tool to manage your reviews effectively and boost your store’s reputation.
TargetBay pakub ka visuaalset tooteülevaate funktsiooni, kuhu kliendid saavad koos tagasisidega üles laadida fotosid ostetud toodetest. Samuti võimaldab see modereerida arvustusi, et peatada rämpsposti saatjad ja näidata ainult ehtsat kasutajate loodud sisu.
Kogu loodud sisu on Google'i poolt indekseeritav; see aitab parandada teie orgaanilist asetust ja klientide seotust.
TargetBay integreerub ka Ecwidi kauplustega, et saaksite selle hõlpsalt seadistada ja hakata klientide arvustusi koguma.
Automatiseeritud klientide ülevaated
Automatiseeritud klientide ülevaated saadab igale kliendile ostujärgse küsitluse meili, võimaldab kohandada meilimalli ja pakkuda sooduskuponge. Rahulolevad kliendid suunatakse valitud arvustuste saidile, samas kui rahulolematud ostjad suunatakse kohandatud tagasiside vormile. Nii, nad saavad probleemi kiireks lahendamiseks ja saidi negatiivsete arvustuste vältimiseks otse teiega ühendust võtta.
Peale kõige levinumate ülevaatesaitide, nagu Facebook, Google'i ülevaated, või Yelp, automatiseeritud klientide arvustuste rakendus võimaldab teil integreerida täiendavaid arvustuste saite, kuhu teie rahulolevaid kliente suunata.
The app also integrates with Ecwid stores and automates the review management process. It’s a simple and effective way to collect customer reviews and improve your store’s reputation.
Trustami
Trustami provides an innovative service that consolidates all ratings and reviews in one place, showcasing your trustworthiness and boosting sales.
Trustami collects, analyzes, and presents users’ distributed social media/web data in a standardized and user-friendly format. Nii, ostlejad näevad ühes kohas hõlpsalt kõiki teie suurepäraseid hinnanguid erinevatelt platvormidelt, muutes usalduse ja ostu sooritamise lihtsamaks.
Trustami integreerub ka Ecwidi kauplustega, mis võimaldab teil oma veebisaidil kogutud hinnanguid näidata.
Yotpo
Yotpo on arvustuste tööriist spetsiaalselt arvustuste loomiseks. Yotpoga, saate saata oma klientidele pärast ostu sooritamist automaatseid meile. See võib olla nii ülevaatamise kui ka teie toodete edasimüügi eesmärgil.
Lisaks, Yotpol on kohandatavad vidinad, mida saate veebisaidile lisada. Vidinad sisaldavad usaldusväärset ja põhjalikku teavet arvustaja kohta, mille abil saate esitada ostjatele olulisi küsimusi, mis aitavad neil otsust teha.
Algselt loodud ülevaaterakenduseks, nüüd pakub see kasutajatele mitmesuguseid lojaalsuspreemiate funktsioone, kasutaja loodud sisu, ja SMS-turundus. Tehisintellektiga, rakendus saab arvustusi sujuvalt koguda ja kuvada neid teie veebisaidil ja muudel sotsiaalmeedia saitidel, nagu Google ja Facebook.
Usalda pilooti
Trustpilot on populaarne arvustustarkvara, mis võib suurendada klientide usaldust. Trustpilot aitab kasutajatel teatud toiminguid teha, näiteks meililistide üleslaadimine ja ülevaatamiseks e-posti teel kutsete saatmine, teiste hulgas. Need arvustused saadetakse Bingile või Google'ile. Trustpilotiga, saate kontrollida või jälgida klientide arvustuste edenemist ja vastata nende hinnangutele.
Trustpilot’s free tier offers review management and reporting, while the paid plans include additional features such as customized review requests, Google seller ratings, and on-site widgets.
Stamped.io
Stamped.io is a versatile tool to collect and showcase user-generated content ranging from photos to video reviews.
If you seek to integrate your reviews with a loyalty program, this software is for you. It offers a points and rewards system, referral program functionality, and a VIP program. The tool is vastly responsive, pakkudes laia valikut funktsioone, mida saavad kasutada nii väikesed kui ka suured kauplused.
Stamped.io sisaldab kohandatud ülevaatevorme, lokaliseerimine rohkem kui 20 keeled, tooteülevaate stiimulid, Google'i SEO-rikkad väljavõtted, reklaamide loomine või arvustuste edastamine sotsiaalmeediasse, ja arvustuste kogumine Messengeri kaudu, SMS, või meili. Stamped.io pakub põhi- ja äriplaane, mille hinnad sõltuvad tellimuste arvust. Väljakujunenud kauplused saavad kohandatud hindade saamiseks nendega ühendust võtta.
Junip
Junip on e-kaubanduse ülevaatetööriist, täpselt skaleeritav ülevaateplatvorm, mis võimaldab poodidel koguda piiramatult teksti, video, ja fotosoovid. Rakendus on kasutajasõbralik ja lihtsalt seadistatav, ja seda saab kasutada veebisaidil ülevaatustaotluste vormides, et kajastada teie kui veebipoe kaubamärki.
Veel üks põnev asi Junipi juures on see, et see integreerub Google Shoppingu ja turundusrakendustega, sealhulgas Omnisend, Järelkiri, Tilguti, ja Klaviyo.
eDeski tagasiside
See on mitme kanaliga ülevaatuse tööriist. Saate kasutada eDeski tagasisidet, et küsida klientidelt tagasisidet oma Amazoni või eBay poodide kohta, Trustpilotis, Google, ja paljud teised. Eelkõige aitab see mugavalt meili saata ja tooteülevaateid küsida. Selle võivad käivitada klientide poolt läbi viidud sündmused, alates positiivse tellimuse arvustuse jätmisest kuni toote kättesaamiseni, teiste hulgas.
Samuti on kasutajatel täielik kontroll selle üle, miks, mida, ja millal kliendile meili saata. See on üks parimaid e-kaubanduse arvustustööriistu, kuna see muudab teie klientide arvustustaotluste automatiseerimise lihtsaks.
Bazaarvoice
Bazaarvoice is a popular customer review and rating software. It allows brands and retailers to collect and display several types of user-generated content on their ecommerce websites.
Apart from showing and displaying ratings, consumer reviews, questions, and answers, Bazaarvoice also helps manage other types of user-generated content, such as social content, sampling, creator, and influencer marketing.
Best Practices for Managing Customer Reviews
Now that we’ve discussed some of the most popular customer review tools, let’s go over some best practices for using them effectively.
If you’re not sure how to respond to customer reviews, the first step is to establish a process for responding to both positive and negative reviews. This shows that you value customer feedback and are actively engaged in improving your business.
Lisaks, make sure to monitor and track your reviews regularly. This will help you identify any recurring issues or areas where you can improve.
It’s also important to cover a variety of review sites, as customers may have different preferences for where they leave reviews. By using a review management tool, you can make sure to cover all the major platforms and collect reviews from multiple sources.
Lõpuks, don’t be afraid to ask for reviews! Pealegi, happy customers are more likely to leave positive reviews if they are asked to. Use email marketing or social media to reach out and request feedback from your customers.
Choose Your Customer Review Tool
Ecommerce reviews and ratings have continuously helped Amazon and other ecommerce stores build a great shopping empire through factors such as social proof, brand experience, and consumer trust.
Now that you know the essential features of customer review tools and have an overview of the top options available, let’s sum it up for some easier decision-making.
A good ecommerce review software or tool should be able to do some or all of the following:
- automatically request reviews from customers via email or other channels
- filter reviews and messages by type
- manage reviews across different platforms
- support scheduling of post-purchase messages
- integrate with your ecommerce platform.
For a review tool that integrates with Ecwid and showcases ratings from different platforms, go for HelpfulCrowd, TargetBay, Trustami, või Automatiseeritud klientide ülevaated.
If you’ve ever wondered how to ask customers for reviews, the featured tools in this article are designed to ease that concern for good. Valige mõni neist, et tõsta oma äri ja suurendada klientide usaldust.
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