Didn't Migrate to Google Analytics 4? Here Is Why You Need to Do That Now

7 min read

Running an online store or business comes with a lot of responsibilities. One of the main duties is to ensure that your website analytics are updated and accurate. Siin tuleb appi Google Analytics. See aitab jälgida veebisaidi liiklust, mõõta reklaamikampaania edu, ja anda sisukaid teadmisi.

Kuid, kui hõivatud ettevõtte omanik, võisid suurest uudisest ilma jääda: Universal Analytics lülitub üle Google Analyticsile 4. Kui unustasite selle muudatuse teha, ära muretse! See blogipostitus on abiks.

Miks on ettevõtetel vaja Google Analyticsit??

Enne kui sukeldume üksikasjadesse, peaksime selgitama, miks Google Analytics on teie ettevõtte jaoks ülioluline. With Google Analytics, you can measure your website’s success and shortcomings, study your audience, track your marketing performance, and make decisions based on actual data.

You can gather information about audience behavior from analytics—like the most viewed pages on your website, time spent on a page, and device usage. These details can help you customize your website to improve user experience.

Lihtsamalt öeldes, Google Analytics help:

Prevent you from wasting money on promotional campaigns that don’t work;
Improve your customers’ shopping experience based on data, not anecdotal evidence;
Run remarketing ad campaigns, which let you set up ads to target people who visited your store;
And even more!

If you still haven’t set up Google Analytics for your Ecwid store, follow these steps from our Help Center. The instructions help you set up Google Analytics 4 so you’ll have the newest program set up for your Ecwid store.

Why Do You Need to Migrate to GA 4?

Universal Analytics is the previous generation of GA. Nagu, see asendatakse Google Analyticsiga 4 juulist alates 1, 2023. Soovite GA-sse üle minna 4 et olla kursis uusima analüüsitarkvaraga.

Google Analytics 4 on Universal Analyticsi tohutu täiendus. See sisaldab uusi funktsioone, mis aitavad ettevõtetel oma kliente paremini mõista. Selle uusima süsteemiga, saate kasutajate käitumist ja konversioone tõhusamalt jälgida.

Uuem GA 4 keskendub ka rohkem kasutaja privaatsusele, rõhuasetusega kasutajate andmete juhtimisel. Austades samas klientide privaatsust, it allows you to collect data from your website and apps, both iOS and Android.

Pluss, Google’s machine learning model allows you to estimate future user actions, such as the likelihood of someone making a purchase or stopping their subscription. It can help you predict future revenue!

enamgi veel, Google has announced that Google Analytics 4 would be the future of their data platform. Niisiis, it’s wise to switch to Google Analytics 4 before Universal Analytics is phased out.

What Happens If You Don’t Switch to Google Analytics 4?

Kuni juulini 1, 2023, saate Universal Analyticsi abil uusi andmeid kasutada ja koguda. Kuid, Universal Analytics lõpetab juulis andmete töötlemise 1, 2023. Nii et kui soovite pärast seda oma poe ja reklaamide toimivusega sammu pidada, lülituda Google Analyticsile 4. Kui te ei taha GA-st loobuda... Aga miks te seda teete?

Samuti, alates juulist 1, teil on Universal Analyticsist varem töödeldud andmete toomiseks aega vaid kuus kuud. Väärtuslike andmete säilitamiseks eksportige selle perioodi jooksul oma ajaloolised aruanded.

Kuidas GA-sse üle minna 4?

Enne kõigisse juhistesse sukeldumist meenutagem Google Analyticsi peamisi termineid. See aitab teid migratsiooniprotsessis.

A vara on unikaalse jälgimis-ID-ga veebisait või mobiilirakendus.

A Google'i silt on märgend, mille saate oma veebisaidile lisada, et kasutada Google'i tooteid ja teenuseid, nagu Google Analytics ja Google Ads. See aitab teil mõõta oma veebisaidi ja reklaamide tõhusust; näiteks, lehel veedetud aeg, klikid, ja ostud.

Lihtsustatud siltide haldamiseks, saate kasutada tasuta tööriista, Google Tag Manager. Kui teil on Ecwidi pood, you can easily connect Google Tag Manager to your Instant Site or another website using the app from our App Market.

Eesmärgid measure how well your website fulfills your target objectives. Lihtsamalt öeldes, a goal is an activity that, when completed, contributes to the success of your business. For an ecommerce website, a goal is usually making a purchase.

Here are the detailed instructions on the migration process. Pluss, here’s a video if you prefer video format:

Remember to migrate to GA 4 through a desktop browser, not the Analytics mobile app. Samuti, try to complete migrating in one session to minimize potential errors.

Tõmba otsad kokku

Switching from Universal Analytics to Google Analytics 4 is vital, even if you miss the initial migration period. You want to continue analyzing your website traffic and gaining insights about your online store. Though it may seem daunting, the switch will ultimately give you results that benefit both your business and customers. Google Analytics 4 is the future of analytics. It’s never too late to jump aboard!

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About the author

Anastasia Prokofieva is a content writer at Ecwid. She writes about online marketing and promotion to make entrepreneurs’ daily routine easier and more rewarding. She also has a soft spot for cats, chocolate, and making kombucha at home.