Convincing someone who has already visited your online store to come back can be a lot easier than attracting a whole new customer. Especially if that person had a serious intention to buy from you but didn’t for some unknown reason.
This is why abandoned cart emails are a great tool to recover lost sales. If a shopper has added items to their online cart but left your store without completing the purchase, you can still win them back with the help of an abandoned cart email.
But what can you write in an abandoned cart email for the best results? We’ve got you covered! Here are eight must-have principles of abandoned cart emails.
What Is an Abandoned Cart Email?
According to the Baymard Institute, peaaegu 70% of online shoppers have abandoned a cart. Think of all the potential sales that have been lost to the abyss of abandoned shopping carts! Õnneks, there is a way to recover some of those lost sales.
An abandoned cart recovery email is a follow-up email that’s sent to a customer who abandoned their online shopping cart. The abandoned cart email is triggered after customers leave your online checkout without finalizing their order. You can send an abandoned cart email manually or automatically.
Abandoned cart emails are designed to encourage customers to come back and complete their purchases. Tavaliselt, they feature the item a customer added to the cart and a call-to-action such as “Complete the purchase,” “Buy now,” või “Visit the store.” Optionally, you can add a discount coupon to make the abandoned cart email even more enticing.
An example of an abandoned cart email by Rudy’s
Kui müüte veebis Lightspeedi Ecwidiga, you can enable automated abandoned cart recovery for your online store in a single click. Nii, you won’t need to manually send out abandoned cart emails every time someone exits without buying a product, saving you tons of time.
Ecwid’s abandoned cart email template is designed to fit any business. You can also customize an abandoned cart recovery email template. Näiteks, you can add a discount coupon, edit your company info, add your logo to emails, change the message or email subject, ja veel.
Here’s how to do that. Make sure to take a look at this guide because it’ll help you follow the best practices below.
An example of an abandoned cart email you can send in Ecwid by Lightspeed
Must-Have Elements of an Abandoned Cart Email
Now that you know what an abandoned cart is, let’s discuss how you can make the most of it. Here are some best practices for making a convincing follow-up email.
Come Up With a Creative Subject Line
A subject line is the first thing potential customers see in their inbox when they receive your abandoned cart email. Make sure it’s irresistible!
Your store’s name and a friendly reminder are a perfect match for a subject line. You can try informal, cheerful phrases like “Look what’s waiting for you” or “Did you forget something?” A classier “You left products in a cart” is also good.
If you offer a discount coupon in your abandoned cart emails, it’s worth mentioning it right in the email subject line to grab customers’ attention at once.
You should also consider testing different subject lines. As long as your subject line idea makes the email stand out and goes well with your brand, it’s worth trying out.
If you offer a discount, highlight it in the subject line
The text after the subject line is your email preview, which also influences your open rate. Ideaalis, the preview text should enhance your subject line, engaging recipients.
As a bare minimum, make sure the preview and the subject line are not similar.
A default subject line for an abandoned cart email of an Ecwid store is, “You left items in your cart.” You can always edit it to make it more fitting for your business.
Bonus Tip: Check how your subject link displays on smartphones and tablets using this free subject line tester.
Add Your Store’s Logo
Brändi logod on üks võimsamaid visuaalseid elemente, mida ettevõte saab kasutada. Need muudavad teie ettevõtte meilid professionaalseks ja seaduslikuks. Samuti aitavad need klientidel kohe teada, kellelt nad meili said, seega lisage kindlasti oma logo hüljatud ostukorvi meilidesse.
Tavaliselt panevad kaubamärgid logod e-kirja ülaossa. See aitab klientidele meelde tuletada peaaegu veebipoes tehtud ostu.
Ecwidi kaupluste hüljatud ostukorvi e-posti vaikemall kuvab poe logo automaatselt vasakus ülanurgas:
Don’t forget to upload your logo on the Notifications page in your Ecwid admin.
Samuti: How To Create An Awesome Logo For Your Brand
Differentiate Your Brand With Copy
Olgem ausad, your email will unlikely be the first abandoned cart email in your customers’ lives. So your copy should stand out to increase the chance of customers clicking the call-to-action button.
Start by telling customers why your abandoned cart email is valuable for them. Maybe it’s a friendly reminder that you saved the cart for their convenience. Or you prepared an exclusive offer just for them, like a discount coupon. Create a bit of fear of missing out (FOMO) by clarifying it’s a limited-time offer.
Pipcorn keeps their email fun and lighthearted
Your abandoned cart email copy should be conversational and polite. Speak to a customer like you would in real life. Use simple words and phrases. Those are the general best practices, but if your brand has a unique voice, don’t hesitate to express it in your email.
Ecwidi kaupluste vaikimisi hüljatud ostukorvi meilimall on kirjutatud sõbralikul, kuid professionaalsel toonil. Kui soovite koopiat veidi rohkem oma ettevõtte jaoks kohandada, saate seda hõlpsalt teha oma Ecwidi administraatoris:
Rohkem: Kuidas luua kaubamärki: Väikeste e-kaubandusega tegelevate ettevõtete käsiraamat
Pakkuge sooduskupongi
Miski ei köida kellegi tähelepanu nii palju. Saate pakkuda klientidele sooduskupongi, et julgustada neid ostu lõpetama.
Playtronica lisab nende mahajäetud ostukorvi meilile allahindlust
Kuid, mõned kliendid on nii harjunud tagasituleku eest allahindlusi saama, et hülgavad oma käru meelega. Nad ootavad teie hüljatud ostukorvi meilis eripakkumist. Et vältida kasumi kaotamist liiga paljude hüljatud ostukorvi e-posti allahindluste tõttu, vältige musta reedega sarnaste pakkumiste pakkumist. Mõnikord nii palju kui 5% off on juba piisavalt hea viis motiveerida kliente ostu lõpetama.
Teine strateegia on lisada teavet oma veebipoe kehtivate eripakkumiste kohta, selle asemel, et pakkuda allahindlust toodetele, mille klient ostukorvi jättis..
Dyson tõstab mahajäetud ostukorvi meilis esile oma eksklusiivseid tooteid
Tasuta kohaletoimetamise kupongi lisamine aitab suurepäraselt ka kliente teie poodi tagasi tuua. Saate testida erinevaid hüljatud ostukorvi meilide pakkumisi, et leida teie ettevõttele kõige paremini sobiv.
Ecwidis, you can create discount coupons and add them to your abandoned cart email in a couple of clicks. Here’s how to do that.
List All the Products in the Cart
A big part of abandoned cart email marketing is showing customers what they almost bought.
Sometimes customers forget what products they were looking for. It won’t hurt to show them which items they added to the cart right in the abandoned cart email. The beautiful product pictures will remind customers how badly they wanted to buy your products. Don’t forget to link each item to its product page in the store.
Kui müüte veebis Lightspeedi Ecwidiga, your abandoned cart emails will display the list of abandoned products automatically—product images included! You don’t have to do anything manually here.
Add a Strong Call-to-Action
A call-to-action button, or CTA, is the culmination of your abandoned cart email. Everything that goes before that should be convincing enough to make people click.
The button itself matters, ka. Make it bright and distinctive. Add short and straightforward text. Experiment with different CTAs. All of these can dramatically increase the conversion level. Näiteks, “Complete my purchase,” “Finish checkout,” “Get it now,” etc.
In Ecwid by Lightspeed, the abandoned cart email template already has a distinctive “Complete Order” button. It’s clear, straightforward, and fits all kinds of businesses.
Add Your Contact Info
Imagine a customer is ready to finish the order but isn’t sure whether the order will arrive in time. Or the discount coupon doesn’t work. Or they want to ask a few more questions. You need to have or be someone who can address their problems.
In case your abandoned cart email doesn’t answer a customer’s question, make sure they can contact you quickly. Add a phone number, e-posti aadress, or any other information to help them get in touch with you and clear any doubts. If they can contact your store, customers will feel more comfortable buying.
You can also add links to your shop’s social media pages or store address to help customers find more information about your business.
In Ecwid by Lightspeed, your abandoned cart email shows the contact information specified on the General Settings page in your Ecwid admin.
Do It Your Way
Your abandoned cart emails should look and sound like they’re coming from your store, not some other online shop. That’s why don’t hesitate to tweak the email as you like to adjust it to your business.
Näiteks, you can design your abandoned cart email in corporate colors and choose a serious brand voice for your message. Or you can send a friendly letter, nagu oleksite selle kirjutanud teel kontorisse või liikluses oodates – ilma logode ja kaunistusteta. Sellised meeldetuletused näevad isiklikumad ja sobivad suurepäraselt väikestele, “hubased” poed.
Koorimine hoiab asja lihtsana
Kliendid hindavad teenindust ja tähelepanu. Isegi kui nad oma tellimust ei täida, nad saavad jagada väärtuslikku tagasisidet, kui nad tunnevad, et meili on kirjutanud päris isik. Mis puudutab suuri kaubamärke, nad ei saada selliseid kirju sageli.
Lightspeedi Ecwidiga, you have the complete freedom to edit the abandoned cart email as you like. You can easily customize the default template by changing the message or email subject, editing company info, and adding your logo to emails. Usually that’s enough to adjust the default email template to your business. If you need deeper brand customization, such as changing text formatting or color or inserting additional images, sa saad ka edit the HTML template.
Tõmba otsad kokku
An abandoned cart email helps to recover lost sales by reminding customers of the items they left behind and providing a link to the product pages.
Now you know what you need to create an irresistible abandoned cart email for your online store. Let’s revise:
- Write an email subject line that stands out in the recipient’s inbox.
- Include all abandoned products in your email—don’t forget product pictures.
- Tweak the abandoned cart email copy to better represent your business.
- Lisage stiimul, näiteks kupongikood, et suurendada hüljatud kärude teisendamise võimalusi.
- Kaasake selge üleskutse tegevusele, et julgustada kliente oma oste lõpule viima.
- Lisage oma poe logo ja kontaktteave, et kliendid saaksid teie ettevõtet usaldada ja vajadusel küsimusi esitada.
Järgides ülaltoodud parimaid tavasid, you will definitely increase your abandoned cart recovery rate and drive more sales to your online store. Head müüki!
