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Connect with customers through email marketing

Ecwid’s email marketing tools help you connect and convert customers before and after their purchase — so you can both acquire and retain them.

Send emails designed to convert

Did you know that 59% of consumers admit that marketing emails influence their purchase decisions?

  • Send personalized emails to customers and be authentic and relevant
  • Automate emails to trigger based on specific customer actions — low effort, high reward
  • Optimize your email strategy by monitoring metrics and tracking the revenue generated

Target customers with compelling automated emails

We don’t expect you to take time off your busy day to create and send emails individually. With Ecwid, you can schedule automated emails to be sent to customers when a certain behavior is completed (e.g. one day after purchase).

Encourage the first purchase

Customers favorited some of your items but didn’t check out? Send them a reminder email and encourage the sale with a discount.

Increase loyalty and retention

Send recent purchases a confirmation with related products, an appreciation email, or a feedback request — so they stay engaged with your store.

Re-engage inactive customers

Bring back customers who haven’t purchased from your store in a while and encourage them to come back with a special promotion.

Avoid lost sales from cart abandoners

69% of carts are abandoned by customers — don’t let that happen to you.

  • Send automated email reminders about abandoned carts and recover those lost sales
  • Add discounts to sweeten the deal

Access all customer details
in one dashboard

When a customer checks out in your store they can select to join your customer email list, where you can:

  • Segment your customers based on behavior or demographics to send personalized content to
  • Manage, search, and edit all customers from one intuitive dashboard
  • Export customer lists as a PDF to seamlessly import into third-party apps

Add custom discounts to entice purchases

There’s nothing that drives customers to your store like discounts — why not add discounts to your automated emails?

  • Entice customers to make a purchase with a sale (15% off next order!)
  • Increase order value by including incentives to purchase more items (free shipping after $100!)
  • Cater to value-driven customers (70% of consumers open branded emails in search of a discount)

How email marketing helped Ecwid sellers increase sales

See the features in action.

“The feature ‘Discount Coupons’ is instrumental in elevating my online store's performance. Specifically, the ‘Free Shipping’ option serves as a cornerstone in my promotional strategies. By offering free shipping on orders over a certain value (100$), incentivizes customers to purchase more items, enhancing the average order value. In my opinion, the ‘Discount Coupons’ feature not only boosts sales but also ensures that we don't lose customers seeking value-added deals.”

Frederick Saurat TheFamous

“Abandoned carts recovery email feature is one of the things I appreciate a lot. It helps me recover sales and reminds my customers about my store. As time goes on, this feature brings more revenue and more customers!”

Tadas Bielskis Baltic Leather Supply

Ecwid integrations to spice up your email marketing

Alongside Ecwid's built-in email marketing tools, you have the option to download apps to further customize your strategies. Here are some apps and their sweet spots.



  • Contact management
  • Designed emails
  • Automated workflows
  • Data analysis


Billed externally

  • Pre-built automations
  • Ability to segment audiences based on campaign activity and shopping behavior


5€ / month

  • Personalised sending time
  • Option to disable user tracking at an individual level


Billed externally

  • Loyalty programs in various formats
  • Email campaigns, SMS, automations



  • WhatsApp marketing
  • Help Center in Hebrew language


Free up to 500 contacts, paid plan from $12 / month, 15-day free trial

  • Gallery of designs, content, fonts and artificial intelligence
  • Help Center in Spanish + Portuguese



  • A/B testing
  • Intuitive interface

Email marketing works — read how Ecwid sellers leveraged it

How Grondpad Vellies increased revenue by >$680k with Abanodoned cart recovery

How Curlworks increased revenue by $8k with Email Marketing

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