TVs have been an essential part of most homes for many years, and the modern age of content has made that even truer. They are used for our favorite shows, news updates, βιντεοπαιχνίδια, εκπαίδευση, κι αλλα.
Φυσικά, the other primary use of TV is advertising. Despite digital advertising being at the top, TV advertising is still a vital part of numerous businesses’ στρατηγικές μάρκετινγκ.
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The Goal of TV Ads
Φυσικά, just like any other type of ad, the goal of TV ads is to promote or sell a product or service. The frequency and reach of TV ads make them one of the most effective forms of advertisement.
Σύμφωνα με έρευνα, ΜΑΣ. viewers watch an average of 3 hours of TV daily
Ωστόσο, this number does vary depending on the age group, with adults 65 and older watching 4 hours per day on average. This offers ample time and opportunity for advertisers to gain exposure.
TV Advertisement Types
There can be a few different ways that businesses advertise on TV, but the most common is through commercials. Throughout programs, there will be ad breaks to display commercials, as well as between other programs starting. Average commercials are around 15-60 δευτερόλεπτα.
Φυσικά, viewers are not exactly thrilled about commercial breaks, but this is how TV networks generate a significant portion of their income.
Other types of TV ads include:
- TV commercials: Όπως συζητήθηκε παραπάνω, these are breaks in the programming to show advertisements. TV commercials can be further broken down into their own types, such as testimonials, προωθητικό, celebrity endorsements, problem solvers, και πολλά άλλα.
- Διαφημίσεις bumper: Bumper ads are short ad clips commonly shown before or after commercial breaks. They are typically around 5-10 seconds long and deliver a quick brand tagline or message.
- Product placement: This is when a show or movie will feature a product or service prominently. Some examples of this are characters using an iPhone or showing a Coke can up close.
- Overlay: Overlay ads are short banners that show or scroll on the bottom of the screen. These are used to promote upcoming shows, εκδηλώσεις, and sometimes products during live TV.
The above are not the only types of ads seen on TV, but they are the most common.
Other types include infomercials, sponsorships, interactive ads, call-to-action spots, and multi-spot campaigns.
Channels of Advertising on TV
There are two types of TV that businesses can advertise on.
Linear TV advertising
Linear TV advertising is the traditional type that most people think of. This is where content is on a programmed schedule and has a “prime time,” which is when most people watch their TVs. Τεχνικά, linear TV can also be subdivided into cable TV, satellite TV, and “over-the-air.”
Ωστόσο, all of these include a program of shows, so the advertising on TV remains the same.
Streaming TV advertising
The modern age has introduced streaming TV, which comes with its own form of advertising as well.
This content is delivered in an on-demand format that allows viewers to choose when and where they watch.
Streaming TV is also called Connected TV (CTV) or Over-the-Top (OTT). Streaming services typically have tiered subscription packages, with ads being present in the least expensive ones. The ads are often shown before a show plays and in between episodes.
What is the TV Advertising Cost
There are likely those wondering: how much does it cost to advertise on TV?
Καλά, there is no concrete answer to this question, as it can vary. The TV advertising cost can vary based on the ad length, air time, and which type of TV you want to advertise on.
Let’s take a look at some of the few factors that play a role.
- Ad length: The basics of this are the longer the ad, the more it will cost to air it.
- Air time: Ads during prime time or live events will be significantly more costly than other air times.
- Type of TV: Linear TV ads often require a significant upfront cost to air an ad. Connected TV typically offers a month-to-month commitment and can be spread across different campaigns. Other streaming platforms will also allow ad purchases based on the amount of views.
- Network/Channel: The network/channel you want to advertise can have varying rates for their ad space.
Outside of these varying rates, there are other costs to consider as well, such as production, επεξεργασία, and the time of year.
Here is a breakdown of average costs for a 30-second TV commercial:
- Local TV advertising: $5-10 ανά 1,000 προβολές
- National TV: $115,000
- YouTube διαφημίσεις: $10-30 ανά 1,000 προβολές
- Hulu: $20-40 ανά 1,000 προβολές
There are many other streaming platforms aside from the above that can vary in their costs as well, including Netflix, Amazon Prime, κι αλλα.
Creating an Ad for TV
Before you advertise, you need to create an ad, which can be done in several ways.
A business or advertiser can produce their own commercial or work with a production or advertisement agency. If the business is inexperienced in content creation, it may be a good idea to seek professional help to create an ad. Παρά όλα αυτά, they will be spending money to show their ad, so it should be a high-quality piece of content for the best results.
Επειτα, there is the matter of how to advertise on TV.
After producing the content, it needs a slot on a TV channel or streaming service. A spot-on linear TV is often obtained through an ad agency or media firm. For connected TV, businesses can go through an agency or contact the provider themselves.
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