Convincing someone who has already visited your online store to come back can be a lot easier than attracting a whole new customer. Especially if that person had a serious intention to buy from you but didn’t for some unknown reason.
This is why abandoned cart emails are a great tool to recover lost sales. If a shopper has added items to their online cart but left your store without completing the purchase, μπορείτε ακόμα να τα κερδίσετε με τη βοήθεια ενός εγκαταλειμμένου email στο καλάθι.
Αλλά τι μπορείτε να γράψετε σε ένα εγκαταλελειμμένο καλάθι email για τα καλύτερα αποτελέσματα? Έχουμε την κάλυψή σας! Εδώ είναι οκτώ πρέπει να έχει αρχές των εγκαταλελειμμένων καλάθι e-mail.
Τι είναι ένα Email εγκαταλελειμμένου καλαθιού?
Σύμφωνα με το Ινστιτούτο Baymard, σχεδόν 70% of online shoppers have abandoned a cart. Σκεφτείτε όλες τις πιθανές πωλήσεις που έχουν χαθεί στην άβυσσο των εγκαταλελειμμένων καροτσιών αγορών! Ευτυχώς, υπάρχει τρόπος να ανακτήσετε μερικές από αυτές τις χαμένες πωλήσεις.
Ενα εγκαταλειμμένη διεύθυνση ηλεκτρονικού ταχυδρομείου ανάκτησης καλαθιού is a follow-up email that’s sent to a customer who abandoned their online shopping cart. The abandoned cart email is triggered after customers leave your online checkout without finalizing their order. You can send an abandoned cart email manually or automatically.
Abandoned cart emails are designed to encourage customers to come back and complete their purchases. Συνήθως, they feature the item a customer added to the cart and a call-to-action such as “Complete the purchase,” “Αγορασε τωρα,” ή “Visit the store.” Optionally, you can add a discount coupon to make the abandoned cart email even more enticing.
An example of an abandoned cart email by Rudy’s
Εάν πουλάτε ηλεκτρονικά με το Ecwid by Lightspeed, μπορείτε να ενεργοποιήσετε αυτοματοποιημένη ανάκτηση εγκαταλελειμμένων καλάθι for your online store in a single click. Με αυτόν τον τρόπο, you won’t need to manually send out abandoned cart emails every time someone exits without buying a product, saving you tons of time.
Ecwid’s abandoned cart email template is designed to fit any business. You can also customize an abandoned cart recovery email template. Για παράδειγμα, you can add a discount coupon, edit your company info, add your logo to emails, change the message or email subject, κι αλλα.
εδώ είναι πώς να το κάνω αυτό. Make sure to take a look at this guide because it’ll help you follow the best practices below.
An example of an abandoned cart email you can send in Ecwid by Lightspeed
Must-Have Elements of an Abandoned Cart Email
Now that you know what an abandoned cart is, let’s discuss how you can make the most of it. Here are some best practices for making a convincing follow-up email.
Καταλήξουμε σε μια δημιουργική γραμμή Θέμα
A subject line is the first thing potential customers see in their inbox when they receive your abandoned cart email. Make sure it’s irresistible!
Your store’s name and a friendly reminder are a perfect match for a subject line. Μπορείτε να δοκιμάσετε την άτυπη, cheerful phrases like “Look what’s waiting for you” or “Did you forget something?” A classier “You left products in a cart” is also good.
If you offer a discount coupon in your abandoned cart emails, it’s worth mentioning it right in the email subject line to grab customers’ attention at once.
You should also consider testing different subject lines. Εφ 'όσον η ιδέα γραμμή θέματος σας κάνει το ηλεκτρονικό ταχυδρομείο ξεχωρίζει και πηγαίνει καλά με το εμπορικό σήμα σας, it’s worth trying out.
If you offer a discount, highlight it in the subject line
Το κείμενο μετά τη γραμμή θέματος είναι προεπισκόπησης email σας, which also influences your open rate. ιδανικά, the preview text should enhance your subject line, engaging recipients.
Ως ελάχιστο, βεβαιωθείτε ότι η προεπισκόπηση και η γραμμή θέματος δεν είναι παρόμοια.
A default subject line for an abandoned cart email of an Ecwid store is, “You left items in your cart.” You can always edit it to make it more fitting for your business.
Συμβουλή μπόνους: Ελέγξτε πώς εμφανίζεται ο σύνδεσμος για το θέμα σε smartphones και tablet χρησιμοποιώντας αυτό δωρεάν δοκιμαστή γραμμή θέματος.
Προσθέστε το λογότυπο κατάστημα σας
Brand logos are one of the most powerful visual elements a business can use. They make your company emails look professional and legitimate. They also help customers know right away who they got the email from, so make sure to include your logo in abandoned cart emails.
Usually brands put logos at the top of the email. It helps to remind customers about the purchase they almost made in the online store.
A default abandoned cart email template for Ecwid stores displays the store logo at the top left corner automatically:
Don’t forget to upload your logo on the Notifications page in your Ecwid admin.
Επίσης: Πώς να δημιουργήσετε ένα φοβερό λογότυπο για την επωνυμία σας
Διαφοροποίηση Μάρκα σας με Copy
Ας είμαστε ειλικρινείς, e-mail σας θα είναι απίθανο ο πρώτος εγκατέλειψε καλάθι email στη ζωή των πελατών σας. So your copy should stand out to increase the chance of customers clicking the call-to-action button.
Start by telling customers why your abandoned cart email is valuable for them. Maybe it’s a friendly reminder that you saved the cart for their convenience. Or you prepared an exclusive offer just for them, like a discount coupon. Create a bit of fear of missing out (αναπληρωτής) by clarifying it’s a limited-time offer.
Pipcorn keeps their email fun and lighthearted
Your abandoned cart email copy should be conversational and polite. Speak to a customer like you would in real life. Use simple words and phrases. Those are the general best practices, but if your brand has a unique voice, don’t hesitate to express it in your email.
A default abandoned cart email template for Ecwid stores is written in a friendly yet professional tone. If you want to adjust the copy to your business a bit more, you can easily do it in your Ecwid admin:
Περισσότερο: Πώς να δημιουργήσετε ένα εμπορικό σήμα: Ένα βιβλίο παιχνιδιού για μικρές επιχειρήσεις ηλεκτρονικού εμπορίου
Προσφέρετε ένα κουπόνι έκπτωσης
Nothing grabs someone’s attention like a great deal. You can offer customers a discount coupon to encourage them to finish their purchase.
Playtronica adds a discount to their abandoned cart email
Ωστόσο, some customers are so used to getting discounts for coming back that they abandon their carts on purpose. They will look forward to a special offer in your abandoned cart email. To prevent losing profits because of too many abandoned cart email discounts, avoid offering Black Friday-like deals. Sometimes as much as 5% off is already a good enough way to incentivize customers to finish the purchase.
Another strategy is to add information about current special offers in your online store instead of offering a discount for the products a customer left in their cart.
Dyson highlights their exclusive products in the abandoned cart email
Adding a free shipping coupon also works great for bringing customers back to your store. You can test different offers for abandoned cart emails to find the one that works best for your business.
Σε Ecwid, you can create discount coupons and add them to your abandoned cart email in a couple of clicks. εδώ είναι πώς να το κάνω αυτό.
Εμφάνισε όλα τα προϊόντα στο καλάθι
A big part of abandoned cart email marketing is showing customers what they almost bought.
Sometimes customers forget what products they were looking for. It won’t hurt to show them which items they added to the cart right in the abandoned cart email. The beautiful product pictures will remind customers how badly they wanted to buy your products. Μην ξεχάσετε να συνδέσετε κάθε στοιχείο στη σελίδα του προϊόντος της στο κατάστημα.
Εάν πουλάτε ηλεκτρονικά με το Ecwid by Lightspeed, your abandoned cart emails will display the list of abandoned products automatically—product images included! You don’t have to do anything manually here.
Add a Strong Call-to-Action
A call-to-action button, or CTA, is the culmination of your abandoned cart email. Everything that goes before that should be convincing enough to make people click.
Το ίδιο το κουμπί που έχει σημασία, πολύ. Make it bright and distinctive. Add short and straightforward text. Πειραματιστείτε με διαφορετικές CTAs. All of these can dramatically increase the conversion level. Για παράδειγμα, “Complete my purchase,” “Finish checkout,” “Get it now,” etc.
In Ecwid by Lightspeed, the abandoned cart email template already has a distinctive “Complete Order” button. It’s clear, ειλικρινής, and fits all kinds of businesses.
Προσθέστε Επικοινωνία σας
Imagine a customer is ready to finish the order but isn’t sure whether the order will arrive in time. Ή το εκπτωτικό κουπόνι δεν λειτουργεί. Ή θέλουν να κάνω μερικές ερωτήσεις. You need to have or be someone who can address their problems.
In case your abandoned cart email doesn’t answer a customer’s question, make sure they can contact you quickly. Add a phone number, διεύθυνση ηλεκτρονικού ταχυδρομείου, or any other information to help them get in touch with you and clear any doubts. If they can contact your store, customers will feel more comfortable buying.
You can also add links to your shop’s social media pages or store address to help customers find more information about your business.
In Ecwid by Lightspeed, your abandoned cart email shows the contact information specified on the Γενικές Ρυθμίσεις page in your Ecwid admin.
Μήπως ο τρόπος σας
Your abandoned cart emails should look and sound like they’re coming from your store, not some other online shop. That’s why don’t hesitate to tweak the email as you like to adjust it to your business.
Για παράδειγμα, you can design your abandoned cart email in corporate colors and choose a serious brand voice for your message. Ή μπορείτε να στείλετε ένα φιλικό γράμμα, as if you wrote it on your way to the office or while waiting in traffic—without logos and decorations. Such reminders look more personal and are perfect for small, “cozy” shops.
Peel keeps it simple
Customers will appreciate the service and attention. Ακόμα κι αν δεν ολοκληρώσετε την παραγγελία τους, they can share some valuable feedback if they feel the email was written by a real person. Όσο για μεγάλες μάρκες, που συχνά δεν στέλνουν τέτοια γράμματα.
Με το Ecwid της Lightspeed, you have the complete freedom to edit the abandoned cart email as you like. You can easily customize the default template by changing the message or email subject, editing company info, and adding your logo to emails. Usually that’s enough to adjust the default email template to your business. If you need deeper brand customization, such as changing text formatting or color or inserting additional images, μπορείτε επίσης να edit the HTML template.
Τύλιξε
An abandoned cart email helps to recover lost sales by reminding customers of the items they left behind and providing a link to the product pages.
Now you know what you need to create an irresistible abandoned cart email for your online store. Let’s revise:
- Write an email subject line that stands out in the recipient’s inbox.
- Include all abandoned products in your email—don’t forget product pictures.
- Tweak the abandoned cart email copy to better represent your business.
- Add an incentive such as a coupon code to increase the chances of converting abandoned carts.
- Include a clear call to action to encourage customers to complete their purchases.
- Add your store logo and contact info so that customers can trust your business and ask questions if needed.
By following the best practices above, you will definitely increase your abandoned cart recovery rate and drive more sales to your online store. Καλή πώλησης!
