Are you tired of customers wandering off to explore new stores, even if they love your products? Καλά, it’s time to turn the tables and keep them hooked on what your business has to offer!
Loyalty programs are the secret sauce for any business, as they have the power to transform one-time shoppers into lifelong fans. Whether you’re in the business of coffee, ρούχα, or accessories, you can persuade your customers that the grass is always greener on your side of the fence.
Buckle up as we dive into the world of loyalty programs that will make your brand shine bright and keep customers coming back for more.
What Is a Loyalty Program?
A loyalty program is a way of rewarding customers for remaining loyal to your brand by providing discounts, δωρεάν είδη, κουπόνια, ή ειδικές προσφορές. Customers will be able to redeem these rewards after making several purchases at your store. It is a great strategy to increase customer retention.
There are various types of loyalty programs that you can choose from and implement as soon as possible. Continue reading to find out which is ideal for your store.
Do Loyalty Programs Work?
Loyalty program members generate 12-18% more revenue growth each year than non-members if properly executed! It’s worth trying it out and seeing if it works for your brand.
How to Create a Loyalty Program
The key to creating a successful program is to make it personal and valuable for your customers. There are a few elements to consider when creating a loyalty program, such as what type of rewards and perks you’ll offer and how customers can earn them.
Αλλά μην ανησυχείτε, there’s no need to reinvent the wheel—there are plenty of successful loyalty programs out there that you can draw inspiration from and start generating more sales.
Να μερικά παραδείγματα:
Τα σημεία του προγράμματος
The points program is one of the simplest loyalty programs out there. Buyers earn points for every purchase they make, and then they can use those points to get a free item or discount.
For it to be successful, the program must be easy to calculate and understand. Για παράδειγμα, a customer earns 1 σημείο για κάθε 1$ ή 2$ spent at your store. Points can be made for purchases and engagement, such as a like on Facebook or a subscription to a newsletter.
It’s also important to make your points program easy to use. Give clients a tangible card to take around and also allow them to access it through their phones with an account or mobile app. Με αυτόν τον τρόπο, if they forget or lose their card (as we all do from time to time), their points remain stored in their phone and can be retrieved.
Short-term and frequent purchases benefit from this kind of reward program the most.
Let’s take Starbucks Loyalty Program as an example:
Starbucks is well-known for its rewards system. Customers receive one star for every dollar spent using a credit or debit card and two stars when using preloaded money from the app. With the stars, members can get free drinks or food.
Coffee is an integral part of many people’s morning routines. Some people drink coffee every morning, so they might as well get rewarded for it!
Διασκέδαση γεγονός: Starbucks is one of the most popular rewards programs, averaging nearly 29 million members in 2022.
Σημείωση: ο Gratisfaction app from the Ecwid App Market can help you run a points loyalty program just as easily as Starbucks!
Listen to the founder of the Gratisfaction app share his insights and tactics on developing loyalty programs.
Το πρόγραμμα Tier
With a tier program, the size of the rewards increases with time. Η πιο Α αγοράζει πελατών, the bigger the prize. Customers will return in anticipation of earning that prize.
To keep your brand top of mind, you must constantly remind your customers of the benefits, το καθεστώς τους, και πόσο κοντά βρίσκονται σε ένα νέο επίπεδο (= Επιπλέον ανταμοιβή). This program gives customers a feeling of exclusivity and high status and excites them about shopping at your store.
Το σύστημα αυτό λειτουργεί καλύτερα για μακροχρόνια πελάτες και ακριβά επιχειρήσεις.
Για παράδειγμα, the Sephora Beauty Insider Program offers a variety of rewards depending on how much you spent on their products in the past year. Περιλαμβάνει προσκλήσεις για αποκλειστικές εκδηλώσεις, various discounts, and free standard shipping (they really make you feel like a VIP!)
Pro κορυφή: Send a personalized offer via email by segmenting customers that spend over a certain amount in your store. Σε Ecwid, you can do that by syncing your Ecwid store with Mailchimp. Για παράδειγμα, you can set up an automated email for customers who spend over $2,000 στο κατάστημά σας. The email can congratulate them on joining a new tier and list all the benefits they have now accumulated.
Ή, χρήση Παραγγελία Εξαγωγή on Ecwid to find out how much your customers spent last year. Στην λίστα με τις πωλήσεις σας, click “Export Orders” and download a CSV file. You’ll be able to work with it in Google Sheets to filter customers that ordered over a certain sum from you—then you can offer rewards based on the amount!
Η Χρέωση-Based Πρόγραμμα
Customers who join this loyalty program pay a fee to get a VIP membership. It offers perks that regular customers can’t access, such as free shipping, more significant discounts, ή αποκλειστικά προϊόντα.
Remember that this is most effective for repeat purchases and may not be as interesting for new customers.
Για παράδειγμα, Amazon Prime membership provides access to video streaming, προνομιακή ανταμοιβές, or early access to select deals. And they seal the deal with free, one-day shipping. Shoppers are eager to receive their orders and dislike having to wait. They are willing to pay for speed!
Διασκέδαση γεγονός: Amazon Prime members spend more than twice as much as non-Prime members.
Σημείωση: You can sell access to a membership program right in your Ecwid store! All you need to do is create a product that doesn’t require shipping and name it something like “Access to a membership program.” If you’d like to receive a recurring payment for the membership (λένε, $2 κάθε μήνα), you’ll find Ecwid’s subscription tool particularly helpful.
Η Ανταμοιβή εταιρικής σχέσης
Με αυτό το πρόγραμμα πίστης, you partner with one or more companies and offer rewards that can be redeemed at participating stores. Για αυτό, it is important to work with companies related to your brand that your customers will be interested in. Για παράδειγμα, if your store sells fitness apparel, you can partner with a gym or fitness center. You can offer special co-branded deals or discounts in your partners’ stores.
Για παράδειγμα, Air Canada’s Aeroplan members can earn points at various retailers and use them on flights, Ξενοδοχεία, and stores – anything a customer might need for a trip.
Pro κορυφή: The easiest way to offer a discount at a partner store is via εκπτωτικά κουπόνια.
Η μη Νομισματικό Πρόγραμμα
This program does not offer a monetary incentive but rather a value-based one. Purchasers will not receive any reward directly, but their purchase will help support a specific organization of your choice. Σε αυτήν την περίπτωση, it is crucial to choose a fund that represents your values and your audience’s.
You can donate some of your sales to animal rights organizations, art efforts, εκπαιδευτικά προγράμματα, και τα λοιπα. This choice is determined by your brand’s unique characteristics and your customers’ αξίες.
Don’t forget to keep your buyers informed on how their purchases have helped those funds, and show proof of donation after the fact.
Για παράδειγμα, Patagonia, a popular outdoor clothing retailer, δωρίζει 1% of sales to preserve and restore the natural environment. They’ve awarded over $140 million to domestic and international environmental groups.
Σημείωση: There are several ways to συλλέξτε δωρεές στο κατάστημά σας Ecwid, both recurring and one-time. Customers will be able to see a donation option on the storefront and/or at checkout.
Το πρόγραμμα Game
Γιατί να μην διασκεδάσει τους πελάτες και να τους προσφέρει κάτι το ιδιαίτερο ταυτόχρονα?
Δημιουργήστε ένα πρόγραμμα πίστης που βασίζεται σε ένα παιχνίδι και να προσφέρουν στους αγοραστές τα δώρα σας, εκπτώσεις, or exclusive deals when they win. The game must be simple and easy to use and should offer something that satisfies your customers’ interests. Stick σε ευ αγωνίζεσθαι: οι πιθανότητες πρέπει να είναι τουλάχιστον 25%.
Μπορείτε να πάτε για ένα παιχνίδι «Γυρίστε τον τροχό» ή ένα κουίζ.
Let’s take Starbucks as an example again (συγνώμη, they are just killing their loyalty game). Κάθε χρόνο, they launch their summer games, which allow members to play a puzzle game, collect points, and win rewards. The prizes include free drinks, φαγητό, αξεσουάρ, δωροκάρτες, and even trips. It’s addicting!
Pro κορυφή: You can set up a gamified loyalty program in your Ecwid store using the Gratisfaction app. Ή, add a spin wheel to your storefront with Discount Spin Wheel.
Το πρόγραμμα Cashback
Αυτό το είδος του πρόγραμμα πίστης είναι αρκετά απλή: customers spend a certain amount of money and receive a portion back. It helps increase transactions and is easy for a customer to understand.
As this loyalty program does not provide an immediate reward, keeping customers engaged with your brand is critical. The results are only seen after a specific amount of time and repurchases.
Για παράδειγμα, The CVS Extra Care program allows you to get 2% πίσω από όλες τις αγορές σας.
Διαβάστε περισσότερα: Τρία μοντέλα τιμολόγησης που μπορείτε να εφαρμόσετε στο ηλεκτρονικό σας κατάστημα
Το υβριδικό πρόγραμμα
This is a combination of different types of loyalty programs.
Αλλά δεν προσπαθούν πάρα πολύ σκληρά εδώ: αν συνδυάσετε πάρα πολλά είδη, μπορεί να προκαλέσει σύγχυση στους πελάτες σας. Τα σημεία και τα συστήματα βαθμίδα λειτουργούν καλά μαζί, σε αντίθεση με το μείγμα της cashback, παιχνίδι, και των προγραμμάτων βάσει αμοιβής.
Για παράδειγμα: When you register for Kiehl’s Rewards, a free birthday gift is guaranteed, καθώς και $10 ανταμοιβή για κάθε $100 πέρασε.
Το πρόγραμμα Πρέσβης
How about rewarding your fans by putting them on your ambassador list? Δώστε τους freebies ή VIP πρόσβαση στις υπηρεσίες σας σε αντάλλαγμα για τη διάδοση της λέξης για το κατάστημά σας στα social media, review websites and in-person events.
This loyalty program is excellent for increasing social proof and brand awareness. Potential customers will be encouraged to try the product after seeing the ambassador use it and give a positive review. They trust their choices, and reviews in the form of videos or pictures are always more honest.
Για παράδειγμα, Lululemon’s ambassador program enables individuals who engage in a variety of activities, such as running, yoga, studio owners, καλλιτεχνών, and chefs, to become a part of the Lululemon community. They get to test out their products, connect with other ambassadors, and host company events such as yoga classes (while wearing their clothes).
Με αυτόν τον τρόπο, Lululemon’s ambassador program promotes the brand, demonstrates its products in action, and creates a community around them.
Δώρα γενεθλίων
Αυτό και μόνο είναι εύκολο: you present your buyers with gifts on their birthdays. Λειτουργεί για κάθε επιχείρηση με μια βάση δεδομένων των πελατών, and if you offer a birthday gift for signing up for subscribing to your newsletter, βοηθά να οικοδομήσουμε μια λίστα μάρκετινγκ ηλεκτρονικού ταχυδρομείου. A gift can be an exclusive product, έκπτωση, or a sample. Who doesn’t love gifts on their birthday?
Για παράδειγμα: World Market offers a free reward on your birthday — and it’s a surprise!
Pro κορυφή: Πρόσθεσε ένα custom field to your checkout to ask customers for their birthday. Don’t forget to explain why you are asking for it.
Εναλλακτικά, celebrate a customer’s purchase anniversary by sending them an automated email with a discount coupon. This option is even easier as you won’t have to track all your customers’ birthdays. Just enable the “One Year After Purchase” ΗΛΕΚΤΡΟΝΙΚΗ ΔΙΕΥΘΥΝΣΗ, specify the discount amount, and the emails will be sent out automatically to all eligible customers. (It’s a good idea to let your customers know about this perk to build loyalty.)
Μάθε περισσότερα: Βέλτιστες πρακτικές μάρκετινγκ ηλεκτρονικού εμπορίου ηλεκτρονικού εμπορίου έως 3 φορές πωλήσεις
Best Practices for Loyalty Programs
To maximize the effectiveness of your loyalty program, remember these key guidelines:
- Keep the terms simple and straightforward, ensuring clarity for your customers.
- Simplify the sign-up process, making it quick and easy for them to join.
- Offer valuable rewards that make their loyalty worthwhile and exciting.
- Encourage ongoing engagement to promote long-term participation.
- Provide additional value for each action taken, incentivizing customers to stay active.
- Don’t forget to express gratitude and appreciation for their participation throughout the program.
By following these principles, you can create a loyalty program that truly captivates your customers and keeps them coming back for more.
- Εισαγωγή στο Affiliate Marketing
- Affiliate Marketing για ηλεκτρονικό εμπόριο: Ένας οδηγός με δυνατότητα δράσης
- Instagram Affiliate Marketing
- YouTube Affiliate Marketing
- Pinterest Affiliate Marketing
- Τα υπέρ και τα κατά του Affiliate Marketing
- 10 Προγράμματα Πιστότητας να ενθαρρύνουν τους πελάτες σας να κάνουν περισσότερες αγορές
- Πώς να επιλέξετε το καλύτερο λογισμικό μάρκετινγκ συνεργατών
- Πώς να ξεκινήσετε το μάρκετινγκ συνεργατών δωρεάν
