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Ecwid vs. Google Sites

Looking for an alternative to Google Sites?

Ecwid has various customization options, SEO tools, unlimited storage, great support, and more — find out which platform is better for your online store.

Frequent Google Sites concerns

Minimal marketing & ecommerce tools

Limited support

Less room for customization and SEO

Low potential for growth

How Ecwid compares to Google Sites


Google Sites

Free plan

Free with the potential to grow and upgrade your plan to gain new functionality

Only a free plan is offered with limited features

Payment methods

70+ payment methods (Lightspeed Payments, PayPal, Stripe, etc.)

Limited payment methods (credit, debit, PayPal)


Clean URLs, metadata, ALT-text, page redirects

Lacks crucial SEO features (metadata, sitemaps, robots, canonical tags, hreflangs)


Unlimited, 25GB for digital files

Limited to 15GB (shared with other Google Apps)


Purchase and setup your domain directly on Ecwid

Must go through a third-party vendor

Customization options

Customizable website templates and content blocks

Pre-made themes, but no content blocks — manual creation

Integrated apps

App market with tools to help grow your business

No apps — limited to Google Site’s features


Great support, 24/7 + resources accessible anytime

No training resources and slow customer support


Ads on social media, email marketing, performance tracking

Google Analytics and announcement banners

Ecommerce features to sell anywhere

Ecwid offers all the ecommerce features you need to sell effectively such as shipping, 70+ payment options, inventory management, and more.

Options to add payment methods like PayPal, or credit and debit. For additional features, you will need to add a third-party widget.

Free ecommerce, but at what cost?

On Ecwid’s free forever plan, you can kickstart your ecommerce journey with the proper selling tools, and upgrade as you grow.

Google Sites falls short for serious sellers, offering only a free plan with restricted features. Upgrading your plan (or your business) is not an option.

Fuel Up Your Ecwid Store With Powerful Integrations

Unlimited storage for your store

With Ecwid, you get unlimited storage and bandwidth for your complete product catalog, client information, and more. Plus, you can store digital files up to 25GB each.

Storage on Google Sites is limited to 15 GB, and it is shared with other Google apps, resulting in less storage to run your store.

SEO for website visibility in search results

Ecwid provides all the essentials for SEO, including clean URLs, customized meta data, ALT-text for product photos, and page redirects so your site can be recognized.

Google Sites lacks many crucial SEO features, such as the ability to add metadata, sitemaps, robots, canonical tags, and hrenflags for multilingual support, which results in manual tasks and unoptimized pages in search results.

Apps to add even more functionality

On Ecwid, you can download apps and tools to help grow your store such as social media management, analytics, marketing tools, etc.

You cannot download any apps through Google Sites. You are limited to their pre-offered features.

Customizable website to reflect your brand

On Ecwid, you can select from customizable website templates and content blocks suitable for any business.

Google Sites offers pre-designed themes, but it doesn’t offer pre-built content blocks that can be used for sections like reviews, or promo sliders. Creating these blocks manually can be error-prone and time-consuming.

Marketing to reach new audiences

Looking to promote your products to a larger audience? With Ecwid, you can create social media ads, track performance, send targeted emails, etc.

Google Sites offers limited marketing capabilities; you can use Google Analytics and post an announcement banner to your site, but it lacks key tools for growing businesses to thrive.

Great support, whenever you need it

Ecwid is well-known for its excellent customer service (4.6 overall rating). For any questions, you can reach out to our support team or browse through our Help Center, or Ecwid Academy.

Google Sites does not have many resources available to help navigate you through your store (customer service rated 3.8).

Create your store on Ecwid — it’s easy and made for ecommerce

If you're looking to sell online, Ecwid provides you with the ecommerce tools you need and more. Sell on social media, your own website, existing websites, and marketplaces. Expand your brand's reach and experience continuous growth without running into any limitations.

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