🚀 Ignite your growth: Discover 30+ new tools to get ahead in our new Ecwid Igniter. Learn more →

20+ new ways to grow, ignite, and manage your business

Get ready for another exciting series of Igniter! We've got a lineup of powerful new and upcoming features designed to boost your ecommerce success for the upcoming busy shopping season.

Ecwid igniter Fall “23

See the tools in action in our Igniter webinar

Watch our engaging webinar to witness the benefits of our new and upcoming tools firsthand and how you can leverage them to drive your growth.



with customers

More ways to share your story on Instant Site

Launching your online store is quick and easy with Instant Site. Now, with the New-Gen Instant Site, there are even more ways to share information and increase visibility.


Increase traffic with additional pages

Adding new pages to your website can improve your online presence and offer customers valuable insights into your business. Here are a few page ideas you can consider adding:

  • About us: Connect with your customers by sharing your brand story and the values that drive your business
  • Testimonials: Build credibility by highlighting the exceptional reviews your customers left for your store
  • FAQs: Create an efficient shopping experience by allowing customers to quickly find answers to their questions on your website

Captivate your audience with
more visuals

Highlight your content using dynamic promo sliders that display images, GIFs, and text blocks. Don't worry, these space-efficient sliders adapt seamlessly to mobile devices.


Connect your customers to your content with Linkup

Introducing Ecwid's link in bio tool — designed to connect your audience to your top social profiles, content, and products in one link.

  • Built-in ecommerce: Enable customers to complete purchases without having to leave the Linkup page, using shoppable product links
  • Personalized design: Tailor your intuitive Linkup page to align with your brand image, and you can design it from your mobile device
  • Analytics tools: Gain insights into the performance of your links across various platforms, discover best-selling products, monitor page visits, and more, with built-in analytics

Add Linkup to your bios to streamline the buying experience and let customers effortlessly find your content.

Feature update

Make your website a safe space to roam with an improved cookie consent banner


of consumers (NortonLifeLock) want to take additional measures to protect their privacy. Build trust by allowing them to choose the specific types of cookies they want to enable or disable on your site. Detailed cookie options help you comply with The European General Data Protection Regulation (GDPR), which requires explicit consent for collecting personal data.

Mexico, showcase your products on TikTok

Expand your reach by promoting your products on TikTok, the world's most widely used social media app. Analyze your TikTok ads performance to increase effectiveness.

A seamless checkout experience
with Klarna

Klarna is one of the top 10 most used payment providers. With recent improvements, it works seamlessly and customers can checkout with ‘Pay now’, ”Pay later”, or ”Slice it."

Coming soon

Stay tuned as AI makes its way into your store

You'll soon be able to boost conversions with AI-driven product descriptions.

With just one click, you'll have a catchy description within the editor in less than 10 seconds.

Keep your eyes open for additional AI-driven solutions to help your business grow, or explore our App Market to discover other opportunities to leverage AI.



your business


Manage your growing team with custom
staff permissions

As your business grows, so does your team. To optimize performance, assign staff permissions to essential tools, restrict access to unnecessary ones, and maintain control over your store.

Adding a new marketing specialist to your team?

Grant them access to reports and advertising campaigns.

Hiring a third-party designer to help out in your store?

Restrict unauthorized access to sensitive company information and provide access solely to the Instant Site for them to work on.


3 ways our new product import tool can save you time

Discover new ways to manage your extensive product list. With our new product import tool, you can:

  • Seamlessly import and export all product settings at once, significantly saving you time and effort
  • Easily migrate from other ecommerce platforms, collaborate with suppliers, and make bulk changes to your existing catalogs using CSV files
  • Streamline catalog updates and create backups, making it an ideal solution for franchises and sellers

Export abandoned cart data for 
more follow-ups

Export the data of those who have abandoned their carts in your store, enabling seamless integration with third-party services and enhanced flexibility in managing abandoned carts.

Regional expansion

Get paid quickly with Lightspeed Payments

Lightspeed Payments makes payments simple for you and your customers at no hidden fee. Now available in Belgium, Canada, the UK, and Australia (more regions coming soon).

  • Efficient transaction management: Seamlessly handle transactions directly within your control panel, making it easy to keep your finances in check
  • Recurring subscriptions: Provide your customers with the convenience of recurring subscriptions, enhancing their shopping experience and creating customer loyalty
  • Instant checkout convenience: Enable one-tap checkout with Apple and Google Pay, reducing friction in the purchasing process
Feature update

Increased flexibility in the automation of tax rates

Calculating taxes can be complex, so we have improved our automated tax feature. Now, you can select your preferred method for calculating taxes on shipping (Europe).

  • Tax based on products: Shipping tax depends on the products in the cart. If all products have the same tax rate, shipping is taxed at that rate. If products have different tax rates, shipping tax is calculated proportionately to the shipped product prices.
  • Fixed tax: Shipping tax is set to a fixed amount, regardless of the products in the cart.

And, you can now export tax invoice numbers for every product when exporting orders, making it easy for you to locate invoice numbers and eliminating the need for manual searches when they are required.

4 enhancements to catalog management

Enhance your catalog management with our latest tools, designed for improved efficiency:

  • Avoid having to type in repetitive product attributes — a dropdown will now appear containing all existing attributes for you to select from
  • Update both stock levels and metadata descriptions in bulk, simplifying your management tasks
  • Easily set up “low stock” email notifications for selected items, allowing quick responses to stock alerts
  • Display the lowest product price before discounts, showing the true benefit of your sale (Italy, Germany, France, Spain, Poland, and Lithuania)

3 ways our new order management tools boosts efficiency

Managing your orders got even easier with enhanced tools:

  • Synchronize all new and upcoming orders with your calendar, eliminating oversights and ensuring organization
  • Benefit from the redesigned order editor tool, which allows edits to order details such as quantity, size, color, or price, item removal or replacement, and shipping time and date
  • Enjoy added convenience with new buttons to copy the customer's email and phone number, enabling quick data transfer to other tools
Feature update

Improved interface for selecting destination zones for your products

The process of selecting destination zones for your products has been revamped, resulting in an improved user experience and much simpler navigation. Now, you can seamlessly manage destination zones directly from the shipping section within the control panel.


Simplified order management via mobile

Experience a revamped mobile app to manage your store from wherever you are.

Did you know?

Merchants who use mobile store management apps to manage their stores have 66% more orders and 42% more sales value than those who don't.


Enable pre-orders for out-of-stock products and product variations


Update order statuses using new action buttons

iOS and Android

  • Elevate your product listings by seamlessly incorporating videos into the gallery
  • Monitor order sources directly within the app
  • Purchase shipping labels in-app (Belgian and Dutch merchants)
  • Restrict access for staff accounts without full store privileges

Enhance order tracking with Apple Wallet

Increase customer satisfaction and convenience with automatic Apple Wallet order tracking for your customers.

  • Keep customers informed about their order statuses with automatic real time notifications sent to their mobile devices
  • Consumers can manage orders from one central location, with easy access to order receipts and your business details
  • Reduce shipping questions from customers as they have all their order information at-hand, at all times.
*Accessible to customers using iOS 17 or higher, Mac OS 14, and Safari

New apps to optimize
your store



your business


Elevate your store's credibility with your own domain

Give your site a name as unique as your products. You can now purchase a domain name directly from the control panel.

  • Select from a variety of 350 top-level domains (.com, .store, .movie, .hiphop)
  • Enhance your store's discoverability and shareability with your customers
  • Add an extra layer of trust and professionalism to your online business

Bring your products to life
with videos

You can now showcase your products even more effectively by adding videos from various platforms such as TikTok, YouTube, Vimeo, Reels, and more into your product gallery. Why? Because product pages with videos convert a remarkable 80% better than those without.

Feature update

Help boost your sales
with PayPal

We are rolling out new PayPal features before the shopping season hits to help you maximise sales, improve transaction times and reduce cart abandonment rates.

  • Pay Later: Lower the purchase barrier by allowing customers to pay later or in installments at no additional cost to them or your business. Find full details here.
  • Alternative payment methods: Offer a variety of local payment methods like iDeal to attract international customers.
  • Order tracking: Stay informed with live shipment updates to track the delivery status of all orders.
  • Simplified refunds: Issue refunds directly from the control panel, simplifying the refund process.

Optimize your website's

You can now update ALT text for all product images from the control panel, this will help to:

  • Boost image SEO for higher rankings
  • Enhance accessibility for visually impaired customers
  • Improve user experience with informative ALT text when images don't load

Preview your newest designs live on WordPress

With the new live preview, you can see exactly how your store will look to customers right within the Gutenberg editor. Design adjustments like image size and color changes are reflected instantly for an improved experience.

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