Ecwid E-commerce Success Story

How a Clover-Powered Winery Went Online With Ecwid E-commerce and Grew Their Sales by 35% During Quarantine

As small businesses fought to keep their doors open during the COVID-19 quarantine, brick-and-mortar store SEIFERT & JONES WINE MERCHANTS grew sales by 35% year-over-year. How? They opened an online store with Ecwid E-commerce through their Clover Point-of Sale system and set up curbside pickup for safe ordering.

How Seifert & Jones built an online store fast

The masterminds behind SEIFERT & JONES began their journey with an existing website that needed a robust e-commerce integration. Fortunately, Ecwid's superpower is that it can be instantly embedded into any existing website without coding.

And thanks to Ecwid’s integration with Clover POS — a toolkit that Ted and Di already used in their brick-and-mortar location to manage payments and inventory — they were able to quickly import their existing product catalog and sales data directly into their new online store.

Then, they set up curbside pickup through Ecwid to create a fully contactless shopping experience for their customers. Wine lovers of the area could order products online, then stop by the store to safely pickup their orders.

Results of launching an online store with Ecwid

35% increase in sales year-over-year
Seamless sync of online and in-person sales and inventory
Thrived during COVID-19 quarantine

“With the arrival of COVID-19, we immediately closed our brick-and-mortar location for the safety of ourselves, employees, and customers. During that downtime, we realized that online sales were our only option. We like how Ecwid and our Clover POS work together, which allowed us to set-up our online store instantly with our existing Clover POS system. And the curbside pickup option was right in time.

Now we promote our store by sending a ‘wine of the week’ email and highlight it along with several new arrivals. We only started in April but our sales are up 35% from the previous year in a time of trouble.” Ted Seifert, business owner.

Tools that SEIFERT & JONES used to grow their sales

Start selling online and in-person with Ecwid and Clover

As part of Ecwid’s response to COVID-19, Ecwid and Clover POS sync is now available for free through the end of 2020.

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