Choosing your e-commerce website builder

Choosing your e-commerce website builder

How to Choose the Right eCommerce Website Builder

Many entrepreneurs are now following the latest trend of creating online stores using various ecommerce website builders. This is because more and more people are shopping online which presents a great opportunity for many aspiring business owners to launch an online store.  You should start on the right foot by choosing the best ecommerce website builder. Note that the foundation of any online storefront is an ecommerce website builder. There is no doubt that choosing the right ecommerce platform is vital for a successful and growing online store.  

Did you know that choosing an e-commerce platform to create your online store is usually more beneficial, convenient, and affordable than creating a complete solution from scratch? However, keep in mind that choosing the best e-commerce website builder is a tricky and challenging task.

The decision will often depend on the needs and preferences of your business. So, after you have come up with your specific business requirements and needs, here are some vital tips you should consider when choosing an online website builder.

Is the Website Builder Easy to Use?

You may know that most website builders come with convenient drag-and-drop technology. Everyone prefers e-commerce website builders that are simple to use. This is why most platforms are a breeze to operate. However, it is worth noting that ease of use is usually a spectrum dictated by both resources and experience. 

Ideally, an e-commerce website builder should be simple to use for non-tech-savvy users. While the best e-commerce website builders do not require coding knowledge, different website builders may have different levels of ease of use. 

In most cases, you should choose one with a drag-and-drop function as well as an intuitive editor. This will make it easier to customize the various elements on your site. Also, you may consider extra options, such as inline editing.  

You should choose a convenient platform that is well-known for its intuitive and straightforward website editor, so you do not have to spend plenty of time trying to understand how it works.

G2 Easiest Ecommerce Platforms

Is the Website Builder Secure? 

In this digital age, security is one of the pivotal issues, and you should consider it with extreme care. As online business is a virtual interface, note that trust is an important consideration for your customers. Did you know that purchasers prefer secure and safe payment options as they have to share sensitive information, such as bank details? 

This is why you should ensure that your e-commerce website builder is PCI compliant. Also, note that choosing a web-based tool with integrated SSL encryption is now essential to guarantee security. 

Does the Ecommerce Website Builder Integrate with Marketing Tools?

In this competitive environment, website marketing is important for the growth of any e-commerce business. This is why you need simple-to-use tools for promoting and marketing your business and website. 

The best e-commerce website builders will help you with marketing. Keep in mind that this could be done through optimizing your website and content for SEO and allowing or facilitating the integration of various third-party marketing tools, such as Google Ads. For example, can you launch your online store right now and start selling on Instagram or Amazon?

So, ensure that the e-commerce website platform that you choose offers robust and effective tools or integrates seamlessly with other marketing platforms that match your strategy and channel needs.

Does it offer Widgets and Add-ons?

You should also check if the e-commerce website builder you are considering has an app store. This is because you may need various widgets in order to customize your page. Also, make sure that you can connect custom domains and any third-party services. 

Can you add Product Reviews and Ratings?

If you are an online customer, you will know that many customers trust products based on experience shared by other customers. So, product ratings and reviews, which were initially considered an add-on feature, have now become a necessity.

This is why the facility of product ratings and reviews is one of the key features that your online store builder must have.

What about Third-Party Integrations?

This is another critical consideration. It is best to look for an e-commerce platform that integrates with the other systems that you use. If you would like to launch an online shop, you’ll need extra services, such as payment gateways, shopping cart functionality, tax calculation services, promotion tools, and reporting instruments. The best e-commerce website builder will be compatible with major services. 

How much does it cost, really?

If you are working on a complex project, it will need more features. This will affect cost. It is worth noting that some e-commerce platforms usually come with standard monthly fees while others have flat rates. Also, note that some will charge you per transaction, and other e-commerce platforms may even require extra costs for app subscriptions. 

So, it is crucial that before you commit to any platform, do your research and weigh the pros and cons. You should also stick to your financial budget so that you’ve sufficient room to grow.

You should also pay close attention to initial price tags and look at transaction fees. Most ecommerce platforms try to hide transaction fees which will add up quickly as your business grows. This is because they might differ considerably when it comes to plan renewal, monthly or annual subscription prices BUT be hiding the actual costs to use their platform. You will be happy to know that trusted e-commerce platforms usually come with discounts, special deals, and annual offers that will let you save some money.

How Easy is the Checkout Process?

Did you know that more than 55 percent of users leave a website at the cart? And this is simply because the checkout process is often complicated and lengthy. So, when choosing an e-commerce website builder, you should see whether it provides a simple and hassle-free checkout process. Some website builders give you the option to customize the checkout process. 

Keep in mind that the best checkout pages often include an order summary. This is where you just ask for the essential information from users to make payment. You should see if the website builder offers several payment methods for quicker checkout.

One page checkout system

What Payment Options are Offered?

Always remember that if it is not simple for your online shoppers to pay for your product or service, you will not be successful in the long run. You may know that PayPal, Apple Pay, Square, and Stripe are some of the popular payment gateways for a majority of e-commerce stores.  

So, make sure that you consider what types of payment you are willing to accept when searching for the right ecommerce website builder.

When it comes to website builders, there are many options out there. This is why it is vital to find the features that you would like to have and then go from there. Use this guide to evaluate the e-commerce platform you are considering and avoid the various pitfalls many brands make when selecting software. Note that it is not only about developing your e-commerce site, but also about functionality.

More about Ecommerce Website Builders

When you’re looking to launch your e-commerce business, the options can be overwhelming. Should you sell your product through a marketplace like Etsy, Amazon or eBay? Should you hire someone to build an online store for you? Like many other entrepreneurs, you probably want to take charge of the branding and management of your website, without paying an exorbitant rate to a web developer.

Web development used to be a daunting job requiring highly-specialized coding skills and experience. Now anyone can build an e-commerce website using affordable, accessible, and easy-to-use e-commerce platforms. You’ve probably heard of site builders like Weebly and SquareSpace, as well as the popular open-source content management systems like WordPress and Joomla. E-commerce website builders make it easy to venture out on your own and create an internet home for your products that you can customize and control.

Thanks to these services, you can have your e-commerce business website up and running in no time — and with Ecwid, you can turn your website into a robust and powerful online store, complete with a shopping cart and secure checkout system. Now all you have to do is decide which e-commerce platform is best for you.

Ecommerce Website Building Platforms on the cloud

For the simplest and fastest e-commerce website design experience, head to the cloud. Dozens of website builders have appeared in recent years, so you have plenty of options to choose from. A few of the most popular and low cost platforms for e-commerce websites are Ecwid, Wix, SquareSpace and Shopify.

1. They’re (almost) free and (always) easy

Website builders aim for a consistent and beautiful user experience. The builder takes care of the code and hosting of your site; you just add content and plugins to create your custom e-commerce store. Weebly, a reliable all-around builder, and Wix, a free-form builder, are both geared towards beginners who have no web design experience. They offer free website hosting for limited features and branded domains; going premium affords you custom domain names and additional features at a low cost.

2. Pick from dozens of designs — or DIY

The beauty of web builders is their flexibility and simplicity. There are no surprises and no code — web builders are called WYSIWYGs for “what you see is what you get.” Don’t want to worry about perfecting the design for your e-commerce website? Easy — it’s all been taken care of for you. With hundreds of options, it’s easy to find the perfect theme for your e-commerce website design and tailor it to fit your brand.

If HTML/CSS and graphic design is your jam, let the themes be your guide. Weebly and SquareSpace allow access to the front-end code, so you can make changes as you wish. And while you can’t change any code in Wix, there are no limits to your visual design — add transitions and dynamic elements to create a cool and contemporary e-commerce website experience.

SquareSpace is a builder with famously clean yet customizable designs, all crafted with the mobile experience in mind. If you’re an Adobe design devotee, Muse may be right for you. There is no coding required to use their beautiful responsive designs, but you retain all the creative control.

Platforms requiring you to download and host

If you’re looking for an ecommerce website with more functionality and don’t mind a little extra work, consider using a content management system as your e-commerce website builder. Content management systems like WordPress, Joomla and Drupal are hugely popular with everyone from novice bloggers to expert web developers.

1. They really are free… but not always so easy.

Many content management systems are open source, meaning anyone can access and use the platform to make a powerful and robust e-commerce website for free. Unlike cloud web builders, you download the platform and set it up on your computer, then you must find and pay for a hosting provider and domain name. Try WordPress and its famous five-minute install, or use a hosting provider to do all the setup for you. It may take a little more work to install, but the payoff of using these platforms can be huge.

2. Help is always there.

Platforms like Drupal and Joomla are used by people all over the world to build millions of websites, so the power of community is on your side. If you need tech support, you have access to endless video tutorials, forums and how-to articles to help you solve any problem you may encounter.

What if you decide you want the functionality without the responsibility? No problem. Developers all around the world are experienced with these platforms; it’s easy to find someone to build and maintain your website for you. You’re never without help.

3. The possibilities are endless.

Thanks to open-source contributors, WordPress, Joomla, and Drupal websites can be made to do just about anything. Choose from thousands of free or paid plugins, themes, and designs to make your website stand out.

Nuts and bolts

When choosing your e-commerce website builder, make sure to plan for the growth of your business. How much can you afford to pay for your website design, subscription, hosting, and domain? Do you need a simple, clean design that a site builder can manage? How much do you plan for your e-commerce store to grow? Larger websites with additional features may find that WordPress and Joomla to work well for them. Smaller boutique e-commerce shops might find that Weebly or Wix are a better fit.

All of these site builders and content management systems work perfectly with Ecwid. Many platforms offer their own limited e-commerce options, often for a higher monthly rate and additional transaction fees. But nothing compares to the power of Ecwid’s simple and compatible e-commerce plugins. They offer boundless customization options, secure transactions, and a feature-rich product management dashboard. Best of all, Ecwid is free to use, and it offers additional features at affordable pricing that scales to the size of your store.

With Ecwid, you can achieve the best of both worlds for your e-commerce site at a much lower cost.

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