What do you think of when you think of the word e-handel? What’s the first thing that comes to your mind when you hear the term?
For mange mennesker, it might be buying from big online retailers like Amazon or Alibaba. For andre, it could be selling t-shirts and knick-knacks on platforms like eBay or Etsy.
But in many ways, ecommerce is much more than just selling physical goods online. For some industries and businesses, such as banks, ecommerce is a way to learn more about their customers, collect and leverage more customer data, identify and engage in cross- and upselling opportunities — and ultimately drive greater average revenue per user (or customer). Og i slutningen af dagen, making more money for you and your business is what it’s really all about, ret?
So let’s learn a bit about why banks should be selling ecommerce to their customers.
1. Drive traffic to your site
Disse dage, with inflation rising and supply chain disruptions threatening product availability and price points, it seems like everyone is focused on getting a good value — the most “bang for their buck,” så at sige. It’s why bundles and combos are so popular: rather than pay for and pick up a single item at a handful of separate stores, many customers prefer a “one-and-done” approach to shopping where they only have to make one stop.
Tænk over det: if you’re craving fast food burgers and fries, despite your preferences for specific restaurants, it’s unlikely that you’re going to go to one restaurant for the sandwich, another restaurant for the fries, another restaurant for the chicken tenders, another restaurant for a milkshake, en anden restaurant for sodavand…
Hvis en kunde kan købe mere end én service fra din virksomhed, der automatisk gør det mere attraktivt for dem. Banksektoren er ret konkurrencedygtig, og ud over de kerneprodukter, som mange banker tilbyder - check- og opsparingskonti, personlige og erhvervslån, højinteressebaserede produkter, og så videre — mange banker leder efter nye produkter og tjenester, de kan tilbyde for at tiltrække kundernes interesse. So offering ecommerce to your banking customers that are looking for services for their business can be an easy win.
2. Access more data
You probably already collect a fair amount of your customers’ data. Anytime they engage in banking transactions or buy your bank’s products and services, your business accumulates that data, which it can use in a number of ways — we’ll get into that more below.
By selling ecommerce alongside your more traditional banking products, you’ll addd another insight-rich data stream to your business: what services your customers are selling, what products aren’t selling, the volume of their sales and revenue, og så videre.
This can give your business a fuller picture and profile of your customers and their habits and financial dreams, which can help inform how you manage your relationship and do business with them in the future.
3. Identify cross- and upsell opportunities
As part of that greater data collection, you’ll gain a greater awareness of your customers’ motivations and business goals. Dette, på tur, can help you pinpoint which of your customers would be most likely to buy additional goods and services from your bank — as well as what goods and services they’re most interested in.
For eksempel, some of your new ecommerce customers might not be aware of all of the banking products you have on hand that can help them grow their business, so you’ll have the chance to cross-sell them on those things, bringing in more revenue to your business.
You may also have some existing bank customers who, after utilizing your new ecommerce services and launching their own online store, find that they need more of your higher-end products — a business credit card with a higher limit, money market accounts, basic payroll services, etc. — giving you an opportunity to upsell them on your bank’s more exclusive features.
4. Keep up with competitors
Whether or not dine bank is serious about providing ecommerce services to its customers, du har måske bemærket, at mange andre banker af forskellig størrelse er begyndt at tilbyde deres kunder muligheden for at oprette en online butik (eller, ligesom Bank of America, har oprettet deres egne!).
Du har måske også set flere store online forhandlere, inklusive Walmart, Alibaba, og Rakuten, der har udtrykt interesse for eller taget skridt til selv at blive noget af en bank. Denne sløring af linjer mellem detailhandlere og banker vil kun blive mere almindelig på vestlige markeder og er allerede ved at blive en del af de facto markedsstrukturen på steder som f.eks. Kina og Japan.
Som forbrugere ser til de virksomheder og institutioner, de hyppigt tilbyder mere end blot en eller to kerneydelser, e-handel tilbyder en nem måde for banker til bedre at forudse de ting, deres kunder får brug for og begynde at bygge deres servicepakke ud. Banks that continue to focus solely on selling banking products risk being left behind in an increasingly competitive marketplace.
We hope the information above has been helpful, but look: the bottom line is that selling ecommerce helps your bank’s bottom line. As a bank, if your exposure to ecommerce has been limited — maybe a basic online portal and some payment processing — your business is leaving a lot of money on the table.
So we want to hear from you! Does your bank or the bank you do business with offer robust ecommerce services alongside its banking products, or is their ecommerce offering more basic and simple? Lad os vide i kommentarerne!
