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Omnichannel Selling Explained: What It Really Means to Sell Everywhere

20 min read

For virksomhedsejere, selling online has changed dramatically in recent years. It’s no longer enough just to have a website because consumers shop literally everywhere—on social media, markedspladser, personligt, on apps, og mere.

To stay ahead of the curve, you must use multiple channels to sell your products and services. Det er, hvor omnichannel salg comes in handy. Read on to learn what it is, how it benefits business owners, and what you can do to leverage selling on multiple platforms.

What Is Omnichannel Selling?

Omnichannel, or multichannel, selling is the practice of leveraging multiple sales channels simultaneously to provide customers with a seamless shopping experience across all touchpoints. These channels include online stores, fysiske butikker, sociale medieplatforme.

Kort fortalt, vil du sælge overalt your customers shop, as we like to say here at Ecwid by Lightspeed. By taking advantage of the multichannel approach, businesses can increase their customer base and maximize profits.

Let’s see how it works in real life.

Tænk på noget, du har købt for nylig. Maybe you were inspired by a TikTok video or found a product on Pinterest and followed the link to the brand’s website. But you didn’t have time to buy it or thought you could find a better deal. After work, you stopped by the store or searched for the product on eBay or Amazon to compare prices and read customer reviews. So many places to buy the same product from!

Your customers make their purchases through many different channels. They shop on websites, sociale medier, i apps, mursten og mørtel butikker, og online markedspladser. Som ejer af en virksomhed, this means that whatever you’re selling should be available to your customers in a variety of locations to maximize the possibility of a purchase.

Benefits of Omnichannel Selling

By providing customers with multiple channels of access to your products, you make it easier for them to purchase what they need.

Here are some other benefits of omnichannel selling:

  • Increase brands reach and visibility by having a presence on multiple platforms, såsom Facebook, Amazon, og din hjemmeside.
  • Boost customer satisfaction by letting people shop on their preferred channel.
  • Grow salg by reaching customers on more platforms.
  • Gain valuable insights into customer behavior by tracking how they interact with different channels.

Challenges of Multichannel Selling

Multichannel selling can be a great strategy for businesses of any niche. Imidlertid, it does have its challenges.

Selling on several channels at once means managing all those channels at the same time. That can become overwhelming. You need to keep track of your inventory, ordrer, and customer questions in multiple places at once. You don’t want to sell your whole inventory through Instagram or a physical store only to discover that your Amazon customers are still waiting for their orders.

While large businesses have resources to manage several selling platforms effectively, small businesses often opt out of omnichannel selling because they simply don’t have enough time and manpower to handle it. Imidlertid, without omnichannel selling, businesses have a harder time reaching more customers and growing their business.

Omnichannel Selling Made Simple for Any Business

Som man siger, “You can’t be in two places at once.” Here at Ecwid by Lightspeed, vi afviser denne erklæring. We want to help you be everywhere at once because that’s exactly what our software was designed to do.

Our technology optimizes a multitude of ways to sell online and in-person using a single inventory. med Ecwid, you can serve your customers anywhere and everywhere they are from a single dashboard.

Med Ecwid fra Lightspeed, you set up an online store once and then add it to as many platforms as you want. No need to create a separate store for each platform!

For eksempel, you can create an online store and add it to a website, Facebook, Instagram, Google Shopping, and Amazon to sell on all those places simultaneously. Your inventory and sales are synced across all platforms. You can then manage every channel from one place—your Ecwid dashboard.

With the right tools, omnichannel selling can be profitable and effortless, no matter the size of your business. Here’s how you benefit when you sell everywhere with Ecwid by Lightspeed:

  • Save time and effort. You don’t need to spend hours on different platforms because you can manage everything from one dashboard.
  • Prevent overselling. Your inventory is synced across channels so you don’t need to worry about selling too much of an item.
  • Get more customers. Reach your potential customers on multiple selling channels without putting in more effort.
  • Grow salg. Selling across multiple platforms increases your chances of making a sale.

How to Easily Sell Everywhere

Here at Ecwid by Lightspeed, Vi har gjort administration af flere salgskanaler som nemt som at tjekke din e-mail. Nysgerrig? Læs videre for at lære om nogle af de forskellige måder, du kan sælge med Ecwid, then give it a try for yourself!

Sell on a Free Ecommerce Website

I det øjeblik du tilmeld dig Ecwid, you’ll be given a free website to sell your products. We call it the “Instant Site.” It is designed to be a stepping stone to easily launch your online presence with minimal cost and effort.

Du kan customize your Instant Site’s template with your own cover images, tekst, og oplysninger om din virksomhed, ligesom din historie, Begejstring, arbejdstimer, adresse, Kontaktoplysninger, og sociale forbindelser. You decide on the content and we’ll automatically format it to look great on your customer’s screen.

An example of an ecommerce website set up with Ecwid Instant Site

Læs mere: Sådan opbygges et e-handelswebsted: Den nemmeste måde, der kræver ingen erfaring

Åbn en Facebook-butik

Sælge dine produkter på en hjemmeside med 2.9 milliard månedlige aktive brugere lyder fedt, gør det ikke? Faktisk, den gennemsnitlige Ecwid købmand med synkroniserede butikker modtager 15% af deres salg fra Facebook. Tag din Facebook-salg til det næste niveau ved at åbne en Facebook-butiksfacade.

A Facebook Shop powered by Ecwid

Hvis du opretter din Facebook-butik med Ecwid, dine kunder kan handle direkte fra din virksomhed gå gennem kassen fra enhver enhed. Kom dit produktkatalog på Facebook giver dig også mulighed for at annoncere specifikke produkter med kraftfulde markedsføring værktøjer som dynamiske annoncer og Facebook-pixel.

It only takes a few minutes to oprette en Facebook butik. It’s also a great option as a standalone channel if you haven’t created a website yet.

Læs mere: Ecwid’s Social Selling Tools for Facebook

Sælg på Instagram

Instagram is a profitable platform for businesses thanks to its visual format and active audience. But there’s no easy way to convert a follower into an actual paying customer without using Shoppable Tags. This Instagram feature encourages purchases by allowing users to buy products featured in your Instagram content by tapping a special shopping tag. The user stays on Instagram during checkout, and the whole purchase process happens in just a few clicks.

Ecwid’s integration with Instagram allows you to connect your Ecwid product catalog with your Instagram business profile and tag products (ligesom du ville tagge folk) in your posts, historier, ruller, etc. Users can use those tags to purchase products. Make your Instagram feed sell for you—it just takes a couple of minutes to set up.

An example of a shoppable Instagram reel

Læs mere: Sådan sælger du på Instagram: Guide for Beginners

Sælg på TikTok

TikTok is exceptionally popular and helps businesses reach a wide audience. The app provides users with creative tools such as video editing designed to promote content, allowing businesses to create engaging videos while increasing their reach at the same time.

Another great thing about TikTok is that products can go viral, just like songs, tendenser, eller filtre. Check out #TikTokMadeMeBuyIt hashtag—it has billions of views in the app.

TikTok is ranked number one globally for ad equity. Det betyder, users find ads on the app valuable thanks to platform-specific ad formats that allow you to promote your products and services in an organic way.

Med Ecwid fra Lightspeed, you can make the most of advertising on TikTok by having your product catalog and TikTok for Business account synced. That enables you to run more effective ad campaigns. For eksempel, display ads that show a specific product to people that were looking at the same item on your website.

An example of a TikTok ad that features a product

Lær at advertise your Ecwid store on TikTok.

Sælg på Amazon, eBay, or Walmart

Giant online marketplaces provide business owners with a large and ready-to-buy audience. While a standalone ecommerce website works great for building your brand, including your products on Amazon, eBay, and/or Walmart is a chance to sell on an already trusted platform with a developed infrastructure.

Med Codisto app, Ecwid sellers can make the most of selling on popular online marketplaces. Sælg på eBay, Amazon, or Walmart right from your Ecwid account. Keep your inventory synced with your other channels. Test selling on big marketplaces without ever leaving your Ecwid admin.

Læs mere:

Sell on Google Shopping

Google Shopping allows businesses to list products on Google Search and Google Shopping results pages. With this service, you can create product listings that appear alongside Google search engine results when a user searches for relevant keywords.

The integration between Ecwid and Google (powered by Kliken) allows you to easily advertise on Google. Google recently updated their advertising features, like Smart Shopping campaigns and product listings, to make advertising even more successful. You’ll be able to reach more customers right where the product search happens—on Google.

At vise produkter på fanen Google Shopping hjælper med at nå flere butiksbesøgende

Lær mere om listing your Ecwid products on Google Shopping.

Sælg på Facebook Messenger

Facebook Messenger live chat allows you to connect with your customers on one of the most popular chat apps. Faktisk, over 900 millioner mennesker communicate with friends and brands through the Messenger app hver måned.

Offering to talk through Facebook Messenger improves kunde service and creates a personal connection with your audience. Du kan besvare kundernes spørgsmål, help them choose the right product, give råd om, hvordan du bruger dit produkt, and/or recommend other items based on their needs.

Offering customer care through Facebook Messenger live chat improves potential customers’ experience because:

Med Ecwid fra Lightspeed, you can connect your store to Facebook Messenger and add live chat to your site in just a few clicks. Kunderne vil være i stand til at starte en chat lige fra produktsider på din hjemmeside. Any conversations will be saved in their Facebook Messenger inboxes for later.

Læs mere om using Facebook Messenger live chat i din Ecwid butik.

Facebook Messenger live chat hjælper dig til flere anbefalinger til dine kunder

Tilføj ”Køb nu” Knapper til din blog eller webside

A “Buy Now” Button is a fast and flexible option to sell your products. It helps you get products in front of customers by easily adding a button to anywhere on a website.

Du kan placere en ”Køb nu” -knappen på:

  • En landing page
  • En blog
  • En sidebar
  • din hjemmeside
  • Partner hjemmesider

When customers click a “Buy Now” Button, they are instantly taken to the checkout. der, they can choose from various payment options and shipping methods.

Den ”Køb nu” knappen i sidebjælken

Du kan tilpasse udseendet af knappen ”Køb nu” ved at tilføje rammer og vælge, hvilke felter der vises, like the price, antal, etc. Det farveskema din smart knap vil automatisk matche din hjemmeside og flyde problemfrit med din virksomhed branding.

Adding a “Buy Now” Button is no harder than embedding a YouTube video. Du skal blot kopiere og indsætte koden til enhver plet på din hjemmeside.

Læs mere: 7 Måder at sælge Med Ecwid s ”Køb nu” knappen

Drej Din Online Store til en Mobile App

En indfødt mobil app under dit varemærke er en unik salgskanal tilgængelige i Ecwid. Det er fuldt lydhør og arbejder på hver mobil enhed. Med en app, dine kunder vil altid have din butik lige i deres lommer, perfekt til det hurtigt voksende marked for mobile shoppere.

An example of a shopping app created with Ecwid

Under din mobil app tilgængelig på App Store og Google Play bringer din virksomhed tættere på dine kunder end nogensinde før. The app also encourages customers to make a repeat purchase as your store is literally at their fingertips.

Læs mere: Grow Your Ecwid Shop with a Mobile App — No Coding Required

Sælg på Pinterest

Unlike most social platforms that thrive on influencers and conversations, Pinterest udelukkende eksisterer for at inspirere. And regular Pinners use the platform to plan for some of life’s biggest moments—including the purchases they make for those moments.

Hvis du ønsker at komme foran shoppere i det øjeblik, de søger at blive inspireret af produkter som din, Pinterest er en no-brainer.

Hvad mere, i modsætning til andre platforme, Pinterest brugere har ikke noget imod at se mærkevarer stifter, mens de udforsker platformen. Faktisk, mest Pinners even find it helpful if the branded content is related to the inspiration they’re seeking.

Med Ecwid fra Lightspeed, you can leverage advertising on Pinterest with the Del dag. You’ll be able to promote your products to previously engaged store visitors and adjust your ad campaigns to make the most of the platform.

”Pinterest tegner sig for 90 procent af min sociale medier trafik ”. - Selena Robinson, grundlægger af ”Look! Vi er ved at lære!”pædagogiske e-gods

Lær mere: Kør mere effektive annoncer med Pinterest tag til din Ecwid Store

Sælg på snapchat

Når det kommer til at engagere yngre publikum, Snapchat knows how. 71% af snapchat brugere besøger platformen flere gange om dagen, with the average user opening their app 20 times for a total of 30 minutter for engagement.

Populære sociale netværk

Snapchat ranks as the twelfth most popular social network in the world (Ressource: Statista)

If you’re looking for new advertising channels to grow your business and your target audience includes teens and young adults, Snapchat kunne bare være dit svar.

Og oven i alt dette, Snapchat er stadig et relativt uudnyttet ressource. Many marketers turn to Instagram Stories for similar solutions, gør reklame på snapchat temmelig konkurrence-fri.

To make your ads more effective on Snapchat and enhance your ability to find the right audience, tilføje Snap Pixel til din online butik. Den Snap Pixel vil hjælpe dig med at køre remarketingannoncer, optimere annonceeffektivitet, and find more people like your customers to engage with through your ads.

Hvis du er på Ecwid, alt hvad du skal gøre for at gøre krav på din Pixel er at kopiere og indsætte koden i din Ecwid Kontrolpanel. Bedst af alt, the integration is available on all Ecwid plans—including our Free plan.

Lær mere: Sælg på snapchat med snapchat Pixel for Ecwid

Tilføj en butiksfacade til en eksisterende hjemmeside

You can add an Ecwid store to any existing website, uanset om det er bygget på WordPress, Wix, Squarespace, Joomla, Weebly, eller noget helt andet. Even with a custom website it only takes seconds to plug in a new Ecwid store.

Et eksempel på en Ecwid-butik tilføjet til et WordPress-websted

Din Ecwid butik vil komme klar med alle de funktioner, du har brug for at sælge online:

  • En rig butiksfacade: Fotogalleri, detaljerede produktbeskrivelser, og praktiske muligheder produkt
  • 100+ betalingsmetoder
  • Flere shippingruter med en automatiseret regnemaskine til forsendelsesomkostninger
  • Automatiseret beregning skat
  • Marketing værktøjer som kuponer, salgspriser, automatiserede marketing -e -mails, Facebook and Google Ads, etc.
  • Adgang til Ecwid App Market med 160+ ecommerce apps and more

Læs mere: Sådan Tilføj en onlinebutik til din eksisterende hjemmeside

Sælg In-Person

Over 50% af dine kunder expect you to sell both online and offline. Maximize your revenue opportunities by creating both an online store and physical points of sale.

med Ecwid, Det er praktisk at sælge dine produkter på farten, like at craft fairs, markedspladser, eller endda en pop-up-butik. Accept cash and update your sales list using Ecwid’s Sell on the Go app for iOS.

Make selling even easier when you accept credit cards at your murstens-og-mørtel butik with one of our point of sale (POS) integrationer. Ecwid offers integrations with different POS, inklusive Lightspeed Retail (X-Series), Kløver, Square POS. Syncing your Ecwid store with your POS systems helps you keep inventory in sync in your physical location and your online store.

Administrer dit salg fra Anywhere

Ligegyldigt hvor mange salg kanaler, du bruger, styre din butik med Ecwid er altid hurtig og nem. For convenient access to your Ecwid admin from anywhere, download the Ecwid mobile app for iOS and Android to manage your orders and inventory, uploade produkt billeder fra din smartphone, lancere og styre særlige tilbud, og meget mere.

Omnichannel shopping is more than just another trend: det er den nuværende og fremtidige detailhandlen. Det kommer ned til at forstå, hvor og hvordan dine kunder kan lide at shoppe og give dem en problemfri shopping oplevelse, der giver dem adgang til dine produkter på det rigtige tidspunkt, og gennem de rigtige kanaler.

Create your Ecwid account og begynde at tjene dine kunder bedre med en ny omnichannel strategi.


Sælg online

With Ecwid Ecommerce, you can easily sell anywhere, til nogen - på tværs af internettet og rundt om i verden.

Om forfatteren

Anastasia Prokofieva er et indhold forfatter på Ecwid. Hun skriver om online markedsføring og promotion til at gøre iværksætternes daglige rutine nemmere og mere givende. Hun har også en svaghed for katte, chokolade, og gør Kombucha derhjemme.

Ecommerce that has your back

So simple to use – even my most technophobic clients can manage. Easy to install, quick to set up. Light years ahead of other shop plugins.
I’m so impressed I’ve recommended it to my website clients and am now using it for my own store along with four others for which I webmaster. Beautiful coding, excellent top-notch support, great documentation, fantastic how-to videos. Thank you so much Ecwid, you rock!
I’ve used Ecwid and I love the platform itself. Everything is so simplified it’s insane. I love how you have different options to choose shipping carriers, to be able to put in so many different variants. It’s a pretty open e-commerce gateway.
Easy to use, overkommelige (and a free option if starting off). Looks professional, many templates to select from. The App is my favorite feature as I can manage my store right from my phone. Highly recommended 👌👍
I like that Ecwid was easy to start and to use. Even for a person like me, without any technical background. Very well written help articles. And the support team is the best for my opinion.
For everything it has to offer, ECWID is incredibly easy to set up. Highly recommend! I did a lot of research and tried about 3 other competitors. Just try ECWID and you'll be online in no time.

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