Didn't Migrate to Google Analytics 4? Here Is Why You Need to Do That Now

7 min read

Running an online store or business comes with a lot of responsibilities. One of the main duties is to ensure that your website analytics are updated and accurate. Here is where Google Analytics comes in. It helps track website traffic, measure ad campaign success, og give meningsfuld indsigt.

Imidlertid, som en travl virksomhedsejer, du er måske gået glip af den store nyhed: Universal Analytics skifter til Google Analytics 4. Hvis du har glemt at foretage denne ændring, bare rolig! Dette blogindlæg er her for at hjælpe.

Hvorfor har virksomheder brug for Google Analytics?

Før vi dykker ned i detaljerne, vi bør forklare, hvorfor Google Analytics er afgørende for din virksomhed. Med Google Analytics, du kan måle dit websteds succes og mangler, studere dit publikum, spore din markedsføringspræstation, og træffe beslutninger baseret på faktiske data.

You can gather information about audience behavior from analytics—like the most viewed pages on your website, time spent on a page, and device usage. These details can help you customize your website to improve user experience.

Kort fortalt, Google Analytics help:

Prevent you from wasting money on promotional campaigns that don’t work;
Improve your customers’ shopping experience based on data, not anecdotal evidence;
Run remarketing ad campaigns, which let you set up ads to target people who visited your store;
Og endnu mere!

If you still haven’t set up Google Analytics for your Ecwid store, følge efter these steps from our Help Center. The instructions help you set up Google Analytics 4 so you’ll have the newest program set up for your Ecwid store.

Why Do You Need to Migrate to GA 4?

Universal Analytics is the previous generation of GA. Som sådan, it will be replaced by Google Analytics 4 starting July 1, 2023. You’ll want to migrate to GA 4 to stay up-to-date with the latest analytical software.

Google Analytics 4 is a tremendous upgrade from Universal Analytics. It includes new features designed to help businesses understand their customers better. With this latest system, you can track user behavior and conversions more effectively.

The newer GA 4 also has more of a focus on user privacy, with an emphasis on data controls for users. While respecting customer privacy, it allows you to collect data from your website and apps, både iOS og Android.

Plus, Google’s machine learning model allows you to estimate future user actions, such as the likelihood of someone making a purchase or stopping their subscription. It can help you predict future revenue!

i øvrigt, Google has announced that Google Analytics 4 would be the future of their data platform. Så, it’s wise to switch to Google Analytics 4 before Universal Analytics is phased out.

What Happens If You Don’t Switch to Google Analytics 4?

Up to July 1, 2023, you can utilize and collect new data using Universal Analytics. Imidlertid, Universal Analytics will stop processing data on July 1, 2023. Så hvis du vil holde trit med din butik og annonceydelse efter det, skifte til Google Analytics 4. Medmindre du vil droppe GA... Men hvorfor skulle du gøre det?

Også, begyndende juli 1, du har kun seks måneder til at hente dine tidligere behandlede data fra Universal Analytics. Eksporter dine historiske rapporter inden for denne periode for at beholde de værdifulde data.

Sådan migreres til GA 4?

Lad os huske de vigtigste Google Analytics-udtryk, før vi dykker ned i alle instruktionerne. Det vil hjælpe dig med migreringsprocessen.

EN ejendom er et websted eller en mobilapplikation med et unikt sporings-id.

EN Google tag er et tag, du kan tilføje til dit websted for at bruge Googles produkter og tjenester, såsom Google Analytics og Google Ads. Det hjælper dig med at måle effektiviteten af dit websted og dine annoncer; for eksempel, tid brugt på siden, klik, og indkøb.

Til forenklet taghåndtering, du kan bruge et gratis værktøj, Google Tag Manager. Hvis du har en Ecwid butik, du kan nemt forbinde Google Tag Manager til dit Instant-websted eller et andet websted ved hjælp af app fra vores App Market.

Mål måle, hvor godt dit websted opfylder dine mål. Kort fortalt, a goal is an activity that, when completed, contributes to the success of your business. For an ecommerce website, a goal is usually making a purchase.

Here are the detailed instructions on the migration process. Plus, here’s a video if you prefer video format:

Remember to migrate to GA 4 through a desktop browser, not the Analytics mobile app. Også, try to complete migrating in one session to minimize potential errors.

Afslut

Switching from Universal Analytics to Google Analytics 4 er afgørende, even if you miss the initial migration period. You want to continue analyzing your website traffic and gaining insights about your online store. Though it may seem daunting, the switch will ultimately give you results that benefit both your business and customers. Google Analytics 4 is the future of analytics. It’s never too late to jump aboard!

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juni 22, 2023

Om forfatteren

Anastasia Prokofieva er et indhold forfatter på Ecwid. Hun skriver om online markedsføring og promotion til at gøre iværksætternes daglige rutine nemmere og mere givende. Hun har også en svaghed for katte, chokolade, og gør Kombucha derhjemme.