Alt hvad du behøver for at sælge online

Set up an online store in minutes to sell on a website, sociale medier, eller markedspladser.

Opret en tøjbutik: Hvordan man laver en hjemmeside til at sælge tøj

15 min read

Does the inside of your closet look like a clothing boutique? Do you have an eye for great pieces and upcoming trends? Do you just want to make some extra money by selling clothes online? Uanset hvad der er tilfældet, if you need a website for your clothing business, Vi er her for at hjælpe. This guide will give you step-by-step information on how to create a website to sell clothes.

At være i stand til at sammensætte det perfekte look betyder ikke, at du også skal være en teknisk troldmand. Ingen kan det hele! Heldigvis, building an online clothing store has never been simpler thanks to the many ecommerce platforms available to help.

For at gøre tingene endnu nemmere, vi har opdelt processen i en håndfuld trin. Tjek dem alle af på én gang, eller byg din butik i dit eget tempo. Med hvert trin, du er så meget tættere på dit eget tøjwebsted!

1. Vælg en e-handelsplatform

E-handelsplatforme og hjemmesidebyggere er onlinetjenester, der giver dig mulighed for hurtigt og nemt at lave en hjemmeside til at sælge tøj (eller noget andet, der interesserer dig). websteder som Ecwid fra Lightspeed, Squarespace, og Wix kommer fyldt med skabeloner, der tager det hårde arbejde og kodning ud af webstedsopbygningen. Alt efter hvilken platform du vælger, de inkluderer også en række funktioner, der hjælper dig med at tilpasse dit websted og nemt sælge dine produkter.

At ændre din platform eller hjemmesidebygger kan være lige så nemt som at skifte tøj. It’s always a good idea to sample different options until you find the best fit for you and your clothing business. Du vil gerne vælge en platform, der kan hjælpe dig med at skabe et websted, der ser smukt ud, er let at bruge, kan håndtere den rigtige mængde af inventar, har stor forbindelse til sociale medier og andre markedspladser, and doesn’t break the bank.

Many platforms like Wix and Squarespace offer free trial periods that allow you to build your website and test out features. Bare sørg for at annullere din konto inden prøveperioden udløber, hvis du ikke planlægger at beholde siden og ikke ønsker at blive debiteret.

Hvis du ikke ønsker at håndtere besværet med en tidsbegrænset gratis prøveperiode, Ecwid fra Lightspeed is a great option. Ecwid by Lightspeed lets you set up a free ecommerce website and keep it free indefinitely.

An example of an ecommerce website you can create for your clothing store with Ecwid by Lightspeed

2. Vælg en e-handelsplatform

Now you need to customize your website. Med hensyn til tilpasning, choosing a name is one of the most important (and hopefully fun) trin! Webstedets navn fanger dine kunders opmærksomhed, sætter tonen for deres indkøbsoplevelse, og lader dem vide, hvilken slags varer de kan forvente at finde på dit tøjwebsted.

Sælger du både kjoler og udendørstøj? Call your site “Gown Fishing.” Selling vintage menswear and nautical-themed clothing? Go with “Old Man and the Sea.” You get the point. Just make sure to have fun while you bounce ideas around. Til sidst, you’ll find a name that’s both catchy and informative.

For de bedste resultater, make sure your business name is:

  • Kort. Begræns dig selv til 1-2 words in the name, 2-3 stavelser pr. ord.
  • Easy to pronounce and write. Avoid using silent letters. Choose words that are spelled phonetically.
  • Communicating brand values. Make it relevant to your target audience by using words that describe what your customers value.

Lær mere: Forretningsnavne-ideer: Sådan vælges det bedste butiksnavn

For eksempel, Hibiscus Heroes sells clothes made with plant-based fabrics dyed in colors extracted from plants. They highlight their plant-based approach in their brand name too.

The Hibiscus Heroes online store

Når du har besluttet dig for et navn, you can purchase the domain to make your website easier to find. De fleste platforme kommer med indbyggede muligheder for at købe et domæne, so that you can include the name you’ve chosen in the URL rather than something generic. Denne måde, hvis dine kunder kender navnet på din hjemmeside, de kan indtaste det i en søgemaskine og hurtigt navigere til din butik.

A perfect domain name should:

  • be easy to spell, udtale, Husk, and type (avoid punctuation marks, long words, etc.)
  • contain your brand name or keywords relevant to your industry
  • brug en familiar domain extension, såsom .com, .org, .net

3. Vælg en e-handelsplatform

Websitebyggere og e-handelsplatforme gør det nemt at finde det perfekte look til din hjemmeside. Du vil være i stand til at vælge mellem en bred vifte af skabeloner designet til bedst muligt at fremvise det tøj, du sælger. There is often a cost associated with the templates—especially the ones that look the best—but most platforms offer a few free options if you’re looking to keep your costs down.

Ecwid by Lightspeed has plenty of sleek, ready-made design templates that allow you to design a website to sell clothes in a couple of minutes. There are templates for different types of apparel stores so you can choose the one that suits your business the most.

Designing a clothing store is simple with Ecwid by Lightspeed

Da de fleste af dine kunder vil handle fra deres mobile enheder, it’s also important to make sure that your website looks good in mobile form. Ecwid by Lightspeed allows you to build and fully manage your store on your mobile device. Du kan oprette hele dit websted, tilføje produkter, administrere ordrer og beholdning, og mere fra det samme synspunkt, som dine kunder vil få.

4. Vælg en e-handelsplatform

Selvom det tilsyneladende er enkelt, upload af inventar skal ske med omtanke. Prøv at forestille dig dit tøjwebsted som salgsgulvet i din foretrukne detailbutik. Er det rodet eller sparsomt? What kinds of items are front and center? Which are off to the sides? Er alt blandet sammen eller er genstande opdelt i kategorier?

Depending on your answers to these questions and your own preferences, du kan nemt uploade dine produkter ved hjælp af din platforms indbyggede funktioner. Sørg for at inkludere billeder, der viser dine varer og detaljerede beskrivelser, så kunderne kan se, hvad de køber.

For en tøjforretning, pictures are especially important since customers want to know what the clothes look like. Keep in mind these best practices when making pictures for your store:

  • Take pictures from different angles, hvis det er muligt
  • Crop out any extra clothing items in the background
  • Use light colors for the background in your photos
  • Show clothes on models, preferably with different body types
  • Add close-up pictures to let customers see the material or pattern better

High-quality product pictures are a must for a clothing store

Hvis du kører en Ecwid butik, there is a zoom-on-hover effect available for product pictures on the desktop view. Customers can view even the smallest details in your product pictures, such as material, struktur, and intricate patterns.

When writing descriptions for your clothes, be sure to include all relevant clothing details. These include sizes, farver, passe, stof, and anything else you think is important to mention. It’s also worth adding information about how to care for clothing items so customers know how to keep their clothes in great shape.

Your clothing store should also be organized in a way that makes sense for customers—for example, categorizing clothing by gender, clothing type (skjorter, pants), eller sæson. This will help customers find what they’re looking for quickly.

5. Vælg en e-handelsplatform

Mange webstedsbyggere og e-handelsplatforme har en in-house betalingsbehandlingssystem. De fleste tilbyder også forbindelse til andre tjenester, som PayPal. Uanset hvad du foretrækker, dette er ikke et skridt at springe over. You want to be sure your customer’s money is finding its way into your wallet.

When choosing a payment gateway, keep in mind the following:

  • Security and fraud protection. A secure payment gateway is PCI DSS-compliant and provides fraud prevention methods such as 3D Secure. Gateways may offer extra security features to protect your customers’ data.
  • Payment processing fees. Most payment gateways charge a percentage and/or flat rate fee for processing each transaction. Check twice whether you can afford the gateway you want to use.
  • Convenient payment options for customers. Most gateways let you accept payments in your store via credit and debit cards. Imidlertid, digital wallets and other alternatives, such as Apple Pay and Google Pay, are becoming increasingly popular, so it makes sense to offer them too.

Ecwid by Lightspeed integrates with more than 100+ secure and convenient payment gateways, including PayPal, Stribe, Lightspeed-betalinger, og mere.

6. Vælg en e-handelsplatform

Customers won’t often just stumble upon your website by chance—you need to put some effort into getting it out there. Sharing your clothing store on social media or marketplaces helps to do just that.

You can start by creating social media pages for your business. Focus on the platforms where your target audience is located. Consider Instagram, pinterest, and TikTok; these visual-first platforms are especially useful for promoting apparel stores.

Instagram is popular among apparel brands

Share posts featuring your clothes on your business’s social media pages. You can also use social media to announce sales, new clothing lines, special events, og mere.

Hvad angår markedspladser, it makes sense to advertise your products on a wide breadth of platforms because people are already looking for clothes there. Imidlertid, the competition might be high, especially for popular apparel categories.

If you want to sell on social media and marketplaces, it’s important that your ecommerce platform allows you to sync your store with social media and marketplaces. Denne måde, you spend less time setting up and managing your store on different platforms. With an integrated platform, you can run all your operations from a single dashboard.

Hos Ecwid by Lightspeed, you can easily sync and sell across social media and marketplaces. You can sync your Ecwid store with a platform of your choice to set up a Facebook eller Instagram Shop, or become an Amazon or eBay seller.

With Instagram Shop, you can let customers can buy your products right in the app

7. Promote and Sell

Du har valgt en platform, bygget og tilpasset din hjemmeside, sikret et domænenavn, added products, and figured out your preferred payment method. Tillykke, you’ve reached the final (and most important) trin: sælge tøj!

Now it’s time to double down on your store promotion. Her er et par ideer:

  • Offer discounts and sales. Consider running a sale or offering a coupon code to encourage people to place their orders.
  • Leverage email marketing. Email campaigns are a great way to keep your clothing store top of mind and reach potential customers. You can also use emails to announce new arrivals or promotions.
  • Consider running paid ads. Google Ads and social media ads can help you reach a larger audience quickly.
  • Partner with other brands or influencers. Reach out to brands or bloggers that align with your clothing store and partner up for mutual promotion.

Find more ideas for promoting your store with ecommerce marketing tips for begyndere.

An automated marketing email you can send with Ecwid by Lightspeed

If your ecommerce platform has built-in marketing features, it makes promoting your product much easier. For eksempel, Ecwid by Lightspeed has email marketing tools such as forladte indkøbskurv opsving og automatiserede e-mails. It also allows you to promovere dine produkter gennem Facebook, Instagram, Google, pinterest, og Snapchat.

Afslut

Creating a clothing store should come easily with the right platform, hjemmeside design, og forbindelse til andre websteder. Som du sælger, vær opmærksom på, hvilke varer der flyver hurtigst ned fra hylderne, og hvilke der ikke får så meget kærlighed. Always be ready to adjust prices and inventory to keep up with customer demands and don’t be afraid to check out what your competition is doing if you’re in need of a few ideas.

Glem det ikke, hvis du har brug for støtte, Ecwid fra Lightspeed tilbyder live kundeservice til at hjælpe, når du har brug for det. Time to start your own clothing store!

Vælg en e-handelsplatform?

Indholdsfortegnelse

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With Ecwid Ecommerce, you can easily sell anywhere, til nogen - på tværs af internettet og rundt om i verden.

Om forfatteren

Max has been working in the ecommerce industry for the last six years helping brands to establish and level-up content marketing and SEO. Bortset fra det, he has experience with entrepreneurship. He is a fiction writer in his free time.

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So simple to use – even my most technophobic clients can manage. Easy to install, quick to set up. Light years ahead of other shop plugins.
I’m so impressed I’ve recommended it to my website clients and am now using it for my own store along with four others for which I webmaster. Beautiful coding, excellent top-notch support, great documentation, fantastic how-to videos. Thank you so much Ecwid, you rock!
I’ve used Ecwid and I love the platform itself. Everything is so simplified it’s insane. I love how you have different options to choose shipping carriers, to be able to put in so many different variants. It’s a pretty open e-commerce gateway.
Easy to use, overkommelige (and a free option if starting off). Looks professional, many templates to select from. The App is my favorite feature as I can manage my store right from my phone. Highly recommended 👌👍
I like that Ecwid was easy to start and to use. Even for a person like me, without any technical background. Very well written help articles. And the support team is the best for my opinion.
For everything it has to offer, ECWID is incredibly easy to set up. Highly recommend! I did a lot of research and tried about 3 other competitors. Just try ECWID and you'll be online in no time.

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