I denne episode af Ecwid Ecommerce Show, vi taler med Ricardo Lasa, the CEO of Kliken. Kilken is an automated Google Shopping and Facebook Ads technology that takes marketing to the next level.
When linked with Ecwid by Lightspeed, Kliken provides automated Facebook Ads and Google Shopping right from the admin panel.
Ricardo shares the latest Kliken updates for Facebook Ads and Google Shopping, plus how they benefit online sellers. If you’ve hesitated to advertise online, don’t know how, or haven’t had much success so far, denne episode er til dig.
Retargeting vs. Prospecting
Ricardo explains that there are two vital types of advertising: retargeting and prospecting. Retargeting is when you advertise to previous store visitors who added products to their carts but didn’t purchase them. With retargeting, you show ads featuring the same products to those visitors so they are reminded to finish their purchase.
Imidlertid, when you just get started with online selling, you might not have an audience for retargeting. Kliken offers a different approach to new online sellers called prospecting.
Prospecting allows you to attract some customers who haven’t visited your store but might be interested in your products. Kliken built an integration for Facebook ads that allows you to find prospecting audiences for your products and target them with your ads. Using loads of data, Kliken finds customers for you.
Getting Started with Advertising Effortlessly
Advertising platforms, including those run by Facebook and Google, have many requirements for online sellers. Ricardo finds that many business owners find advertising daunting because they need to be approved—for both the quality of the ad campaigns and products.
Plus, you have to ensure you have the right documentation in your store, like refund policies. Luckily for online sellers, Kliken helps with all that.
Kliken built comprehensive quality assurance metrics to ensure the correct ad campaign setup. They help business owners through the process of improving their store so that they can launch ad campaigns on Facebook and Google.
Med hensyn til annoncekampagneopsætningsprocessen, det omfatter normalt ikke mere end fire eller fem trin. Gennemsnitlig, en virksomhedsejer kan få det gjort på mindre end 10 minutter.
Flere fordele ved Kliken
Ud over den kraftfulde kombination af efterforskning, retargeting, og forenklet annonceopsætning, Kliken tilbyder også annoncestyring.
Ledelsen omfatter annonceopmåling, annonceformatering, og bruge AI til at bestemme, hvilke annoncer der skal vises mest. Ricardo garanterer, at du vil se dine klikrater på annoncerne, og at annoncernes ydeevne bliver bedre, bare sådan!
Kliken tilbyder en meget hurtigere måde at begynde at drive trafik til din netbutik på. Brug af én platform, du kan køre Kliken-annoncer på Google Shopping, Facebook, og din hjemmeside.
Råd til begyndere i annoncering
Nogle gange er helt nye butikker ikke umiddelbart oprettet korrekt. Butikken viser muligvis ikke de korrekte priser, detaljerede produktbeskrivelser, tilbagevenden politikker, forsendelsespolitikker, og andre stykker, der gør en stor forskel. Derfor anbefaler Ricardo at starte med Google-produktlister, fordi der ikke er nogen annoncer forbundet med det. Med klik, you can get that up and running for just $10.
Once your store is properly set up and products on Google Shopping, your store will see an increase in traffic. På det tidspunkt, you can start using Kliken to seamlessly distribute Google and Facebook ads.
The topics above are just a piece of what we’ve discussed on the podcast. Listen to the full episode to learn more about how to optimize your ads and manage your advertising budget more efficiently.
