Alt hvad du behøver for at sælge online

Set up an online store in minutes to sell on a website, sociale medier, eller markedspladser.

6 Effektiv “Køb en, Få en gratis” Kampagner for en onlinebutik

12 min read

One of the most effective ways to market your store is the “Buy One Get One Free” deal. These are your slick, versatile sales boosters to charm customers and boost sales.

BOGO promotions are popular with both customers and sellers for a reason. Customers benefit from exceptional value for their money, while sellers gain a compelling incentive to drive purchases.

I dette blog-indlæg, we will discuss what makes a successful “Buy One Get One Free” offer and whether it will work for your business. We will also break down different types of BOGO promotions that you can use to increase sales in your online store.

What Does BOGO Sale Mean?

Bogø (or BOGOF) stands for “Buy One Get One Free.” It’s a type of sales promotion in which customers get a free or discounted product when they purchase another product.

BOGO promotions are popular among retailers because they can increase sales of promoted products. Plus, det vil tiltrække opmærksomhed til andre varer i butikken, which is excellent when you need to move dead stock or boost sales.

Barnes & Noble kører en BOGO-kampagne på projektmapper og flashcards

“Buy One Get One Free” promotions are also popular with customers because such deals are perceived as a great value. Nogle shoppere søger endda efter BOGO-kuponer online, før de foretager et stort køb!

Vigtig note: you should run a BOGOF promo only during specific periods to avoid devaluing your products. Disse aftaler skaber en følelse af, at det haster, pushing customers to purchase. Et flash-udsalg lader heller ikke kunderne vænne sig til nedsatte priser. For eksempel, holidays or back-to-school season are great times to run BOGO promotions.

6 Typer af “Køb en, få en gratis” Kampagner

Now let’s discuss the different kinds of “Buy One Get One Free” offers that attract customers.

BOGO-kampagner kan være meget fleksible. Vi vil opdele fem forskellige typer BOGO-kampagner, som du kan bruge til at øge salget i din onlinebutik og dele nogle BOGO-eksempler til inspiration.

Køb en Få halv pris

This tactic will work great if you have a bestseller in your store. A “Buy One Get One 50 Off” deal will attract those hesitating to try it. With BOGO Half-Off deals, kunder vil købe mere af dit legendariske produkt, elsker det, og kom snart tilbage igen.

Barnes & Nobles "BOGO 50% Off” tilbud til børnebøger

Køb en fra kategori A og få en fra kategori B gratis

Pairing products from different categories is an excellent deal for seasonal products and targeted audiences. For eksempel, elever og deres forældre (Tilbage til skolen BOGO).

Den eneste betingelse at huske er, at det andet element skal være af samme eller mindre værdi. Den vej, you will make more than your profit margin.

Beauty Bay tilbyder et gratis produkt, når kunder køber en vare fra en bestemt kategori

Køb en og få gratis prøver

Ved at give væk gratis prøver, you allow your customers to test full-size products. Prøver ligner gaver, but you should also consider them investments: de skaber en potentiel fremtidig efterspørgsel efter dine produkter.

For eksempel, you can include exclusive samples of your new product line to introduce it to your customers.

Sephora tilbyder gratis prøver til ordrer over $35

Dette gælder ikke kun fysiske varer: en fantastisk måde at få flere læsninger af dine e-bøger på er at give korte eksempler. Det er meget mindre sandsynligt, at prøver bliver stjålet, kopieret, eller distribueres ulovligt. Så hvis dine kunder elsker indholdet, de vender tilbage for at købe hele bogen.

læs også: Sådan oprettes og sælg en e-bog

Køb tre til prisen for to

This is one of the most common variations of the “Buy One Get One Free” promotion. It works for many product types and looks like a terrific deal. Husk at holde vilkårene enkle: inkludere varer med lignende priser – det vil forenkle opfattelsen og forhindre tøven.

Cult Beauty kører "3 for 2"-aftalen på produkter fra en bestemt kategori

Køb vare X og få % Fra på vare Y

Dette er en let at implementere taktik for industrier med komplementære produkter, sport, skønhed, eller elektronik.

For eksempel, du kunne sælge et par sneakers og give en 30% rabat på skorensere. This type of promotion helps you sell accessories and complementary products.

Cupshe offers ​​40% discount on the cheaper item when customers buy two items

Buy Five Get One Free

We’ve described the most popular types of BOGO promotions, but you can tweak them as you like to create the best BOGO deals for your store. Here’s an easy one: “Buy Five Get One Free,” i.e., offer your customers the chance to buy six products at the cost of five.

This BOGOF promotion is most effective with items that are priced equally or similarly. It should also be a product that customers frequently need to replenish or use regularly, prompting a higher demand.

For eksempel, purchasing six identical dresses may not be practical, while buying six pairs of socks, undertøj, or toothbrushes presents a compelling offer for customers.

GoRaw Honey provides a Buy Five, Get One Free offer on frequently repurchased items

Selvfølgelig, you can adjust this type of BOGO to fit your offering, for eksempel, “buy three, get one free” or “buy two, få 50% off the third.” This type of promotion is practical for customers who regularly purchase specific items and want to save money in the long run.

Is a BOGO Promotion Right for Your Store?

“Buy One Get One Free” promotions are a great way to increase sales and customer loyalty. Imidlertid, they’re not suitable for every store.

Here are the products that make the best BOGO offers:

  • Items that need to be replenished. If customers like your product (like body cream), they’ll buy more at once to stock up.
  • Products that complement each other. For eksempel, you could do a BOGO deal on shirts and pants if you sell clothes.
  • Products that are sold in sets. You don’t want to offer two identical jackets, gør du? Two pairs of socks for the price of one is more likely to sell.
  • Items with at least a 50% margen. A margin is your profit after accounting for costs. If your product’s margin is 50%, your sale is break-even. Try to include at least one product with a higher margin to come out ahead.

The total price of the deal should be the amount that customers are ready to pay. To be on the safe side, you can check out your gennemsnitlig ordreværdi and aim for a little bit more.

How to Run a BOGO Promotion in an Online Store

Now that you know what “Buy One Get One Free” is and how to best use it, it’s time for the practical part.

To set up a successful BOGO promotion in your online store, you need to make sure your ecommerce platform allows you to offer these kinds of discounts.

Ecwid fra Lightspeed, for eksempel, lets you run the most common types of BOGO promotions. Using flexible settings, you can create various BOGOF offers that follow the same idea: if a customer buys X units of some product, they can get one unit of a product (same kind, different kind, or any product in a category/categories) with Y% off.

The BOGO offer applied at checkout in an Ecwid store

To run a BOGO promotion in your Ecwid store, you’ll need to install the Køb en, få en gratis: Salgskampagner app fra Ecwid App Market. Appen tilbyder en gratis prøveperiode, så du kan prøve det og se, om BOGO-tilbud passer til din butik.

Klar til at konfigurere din BOGO-kampagne? Følge efter disse instruktioner for at konfigurere appen og oprette din første BOGOF-aftale med blot et par klik.

Ecwid by Lightspeed also offers many other promotional tools, such as automated marketing emails, rabatkuponer, social media advertising, og mere.

Tilmeld dig Ecwid by Lightspeed and get an online store that makes running any kind of ecommerce venture simple and enjoyable.

Bedste praksis for BOGO-kampagner

Keep in mind the following practices to get the most out of your “Buy One Get One Free” deals:

  • Time your BOGO promotions strategically. For eksempel, run them during the holiday season or before significant events like Black Friday.
  • Inform your customers about the conditions of your BOGOF deals in advance.
  • Choose the products carefully. Make sure they complement each other and appeal to your target audience.
  • Don’t run too many BOGO promotions simultaneously, or your customers could get confused.
  • Monitor your sales data and adjust your deals accordingly. For eksempel, der er ingen grund til konstant at køre BOGO-tilbud på produkter, der sælger godt alene.

Kør din første BOGO-kampagne

“Buy One Get One Free” promotions are a great way to increase sales, slippe af med overskydende beholdning, øge antallet af varer pr. ordre, og tiltrække nye kunder. Når det bruges korrekt, BOGO-aftaler kan hjælpe dig med at nå dine forretningsmål og booste din bundlinje.

Nu har du alt, hvad du behøver at vide om BOGO-kampagner, herunder brugervenlige værktøjer til at køre dine kampagner problemfrit. Brug din nyfundne viden og tag den Køb en, få en gratis: Salgskampagner app til en tur!

 

Indholdsfortegnelse

Sælg online

With Ecwid Ecommerce, you can easily sell anywhere, til nogen - på tværs af internettet og rundt om i verden.

Om forfatteren

Anastasia Prokofieva er et indhold forfatter på Ecwid. Hun skriver om online markedsføring og promotion til at gøre iværksætternes daglige rutine nemmere og mere givende. Hun har også en svaghed for katte, chokolade, og gør Kombucha derhjemme.

Ecommerce that has your back

So simple to use – even my most technophobic clients can manage. Easy to install, quick to set up. Light years ahead of other shop plugins.
I’m so impressed I’ve recommended it to my website clients and am now using it for my own store along with four others for which I webmaster. Beautiful coding, excellent top-notch support, great documentation, fantastic how-to videos. Thank you so much Ecwid, you rock!
I’ve used Ecwid and I love the platform itself. Everything is so simplified it’s insane. I love how you have different options to choose shipping carriers, to be able to put in so many different variants. It’s a pretty open e-commerce gateway.
Easy to use, overkommelige (and a free option if starting off). Looks professional, many templates to select from. The App is my favorite feature as I can manage my store right from my phone. Highly recommended 👌👍
I like that Ecwid was easy to start and to use. Even for a person like me, without any technical background. Very well written help articles. And the support team is the best for my opinion.
For everything it has to offer, ECWID is incredibly easy to set up. Highly recommend! I did a lot of research and tried about 3 other competitors. Just try ECWID and you'll be online in no time.

Your ecommerce dreams start here

By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analysere brugen af ​​websitet, and assist in our marketing efforts.
Your Privacy

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. Imidlertid, blocking some types of cookies may impact your experience of the site and the services we are able to offer. More information

More information

Strictly Necessary Cookies (Always active)
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Performance Cookies
These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.