Průvodce pro podnikatele přepravními štítky pro elektronické obchody

Jako podnikatel, víte, jak důležité je poskytovat skvělé služby zákazníkům. That includes ensuring your customers get their orders on time and in great condition. The key to this is having the right shipping labels for ecommerce stores.

V tomto článku, we’ll explain the need for shipping labels and how to create, buy, and print them. We’ll also share best practices for creating shipping labels and share how to get them at a discount.

What Are Shipping Labels?

Shipping labels contain information about the shipment, such as the sender’s address, the recipient’s address, and other details related to the package.

Shipping labels are often printed onto sticker paper or thermal paper, making them easy to affix onto packages and waterproof so they won’t be damaged in transit.

A shipping label usually includes the following information:

• Who shipped the package, tj. its place of origin
• Where the package is being shipped to (tj. its destination)
• The weight of the package
• Shipping class (vyjádřit, přes noc, atd.)
• Tracking number
• Routing code for postal tracking.

A shipping label can also show billing status (například, pre-paid), service level, a více.

Let’s look into a real-life example of a shipping label to understand its contents better. Here is a USPS shipping label:

Let’s break down the contents of the shipping label in our example.

The service icon block indicates different USPS services:

• Spěšná pošta
• Pošta první třídy
• First-Class Package Service
• Prioritní pošta Express
• USPS Retail Ground
• Media Mail

In our example, P stands for Priority Mail. Keep in mind that this applies only to USPS. Other providers might have different service types.

The service type banner states the type of delivery as denoted by the block above. V tomto případě, it’s Priority Mail.

The postage payment area is for showing postage payment information. This section should include the class of mail (such as “Single Piece” or “Presorted”), the city and state of the permit, and the permit number.

With USPS, retailers can apply for a Permit Imprint which allows them to pay for and print shipping information in bulk.

The return address is the address where the package should return in case of non-delivery. Většinou, this would be your business address. If you outsource shipping to a third party, you will use their address here.

The delivery address is the address you’re shipping the package to. Besides the address, you also have to include delivery route code information and Retail Distribution Codes (RDC). This is a four-digit number placed next to the zip code. It helps mail handlers figure out the route to take to deliver the product. USPS automatically generates this code for you when you use their site to print your labels.

The tracking code sekce obsahuje kód, který můžete vy a vaši zákazníci použít ke sledování objednávek. Obvykle je tento kód generován automaticky.

The dodatečné informace sekce obsahuje další podrobnosti o balíčku, jako je datum odeslání nebo hmotnost.

Většina přepravních štítků má stejný vzor. Obvykle, stačí vyplnit adresu zákazníka, zpáteční adresu, a rozměry vašeho balíku. Zbytek generuje automaticky váš přepravce nebo váš přepravní software.

Proč jsou přepravní štítky důležité?

Shipping labels help machines and humans in your supply chain—storage warehouse, customs, courier, etc.—understand your package origins and its shipping destination.

As you can imagine, failure to create clear shipping labels can result in a logistics disaster. You can lose packages en route, deliver the wrong package and cause long-term damage to your customer experience.

Correct shipping labels provide accurate information about the shipment, which helps ensure that it reaches its destination quickly and safely. They also help speed up delivery times by providing clear instructions for couriers and carriers on where to deliver the package. Tudy, they can help reduce the loss of packages because they contain valuable information that can be used to trace a package if it gets lost.

How To Create, Koupit, and Print Shipping Labels

Creating shipping labels is relatively simple if you have the right tools and resources available to you.

Existují dvě možnosti, jak vytvořit přepravní štítky – ručně prostřednictvím webu poskytovatele přepravy nebo automaticky prostřednictvím přepravního softwaru.

Ruční vytváření přepravních štítků

Toto je pomalý způsob vytváření přepravních štítků, ale funguje to, pokud máte co do činění s malým objemem nebo používáte platformu elektronického obchodu bez integrované integrace přepravních štítků.

Každý velký poskytovatel přepravních služeb vám umožňuje vytvářet a nakupovat přepravní štítky na svých webových stránkách, včetně USPS, UPS, FedEx, DHL, atd.

The information you provide for creating and buying a label is almost always the same:

• Vaše (společnost) name and the name of the recipient
• Shipping weight and dimensions
• Shipping origin
• Shipping destination
• Type of shipping service
• Any additional service options (například, insurance if you’re shipping a valuable order)

After you fill in all the required information, you’ll be asked to add a payment option. After paying for it, you’ll be able to print your label.

After you print a shipping label, you put it on your parcel and drop it off at the nearest post office. Some postal services also allow requesting a package pickup from your house.

Creating Shipping Labels Automatically

Naštěstí, if your ecommerce platform integrates with the most popular shipping providers, you can spend way less time (and often money) creating and buying shipping labels.

If you sell online with Ecwid od Lightspeed, you can buy and tisknout přepravní štítky right from your Ecwid admin. All you have to do is click a couple of vital buttons. The shipping labels are automatically prefilled with customers’ information to save you time and avoid typos.

Not only does that save you time, but it’s also more convenient. You don’t need to have a 3rd-party account to order the shipping labels. No need to remember access credentials or share credit card information.

Nejlepší na nákupu štítků ve správci Ecwid je, že vám ušetří náklady na dopravu. Štítky zakoupené prostřednictvím vašeho administrátora Ecwid jsou zlevněné, výrazně ušetříte peníze, especially when you ship many orders or ship internationally.

Můžete si také zvolit automatické přiřazení sledovacího čísla k objednávce a e-mailovým údajům o zásilce zákazníkovi. Znovu, méně času stráveného správou přepravních štítků a sledovacích čísel!

Vestavěný nástroj pro přepravní štítky je k dispozici pro prodejce z USA, Německo, Belgie, a Nizozemsko. Následovat tyto pokyny k nákupu a tisku zlevněných přepravních štítků od vašeho administrátora Ecwid.

Pokud jste z jiné země, můžete si zakoupit přepravní štítky pomocí aplikací od nás App Market.

Poté, co automaticky vygenerujete štítek a vytisknete jej od svého správce Ecwid, dáte jej na svůj balík a buď jej odevzdáte na nejbližší poště, nebo požádáte o vyzvednutí poštovního pracovníka.

Best Practices For Creating Shipping Labels

When creating shipping labels, there are a few best practices that should be followed to ensure accuracy and efficiency:

• Make sure all of the information included on your label is correct before printing and double-check all addresses.
• Use high-quality materials for printing so that your label won’t fade.
• Consider investing in a professional label printer if you ship a lot of orders.
• Take advantage of bulk discounts when buying multiple labels. Nebo, switch to an ecommerce platform that provides discounted shipping labels, like Ecwid by Lightspeed.

What Is a Packing Slip?

Besides shipping labels, you also need to include a packing slip (also called a “waybill”) with your package.

A packing slip is a document that accompanies the package and contains information about the contents of the shipment. It usually looks something like this:

A packing slip is usually included inside a package and contains the following:

• Your company’s name, logo, and address
• The customer’s address
• The order date and order number
• The customer’s contact information
• The names, množství, and prices of each item included in the package
• Customer service contact in case of any problems with the product
• Optional comments.

The packing slip is essentially a customer receipt. Besides acting as a proof of receipt, it also tells customers what’s included in their package—particularly helpful when you’re shipping multiple items spread across multiple packages.

nicméně, the packing slip is not necessary for shipping. Your shipping service won’t mind if you don’t include it with the package.

Obvykle, your shipping or invoicing software can also create packing slips. You can also create a packing slip yourself in Google Sheets or Excel using templates like this.

Pokud prodáváte online s Ecwid od Lightspeed, it saves you time with packing slips too. Můžeš použít printable invoices as your packing slips. They contain your company name and address, the buyer’s name and ship-to address, the payment method and shipping method they’ve chosen for their order, information about the ordered products, and an itemized order total.

Invoices are generated automatically for your orders and you can print them with just a click. You can also customize your invoice template if needed.

Alternativně, můžete použít Printout Designer app from the Ecwid App Market to create and print packing slips.

Zabalit

Shipping labels are an essential part of running an ecommerce business as they ensure accurate delivery times and protect against loss of packages during transit. It’s important to understand how shipping labels work to create accurate ones for your customers quickly and efficiently without spending too much time and money in the process.

By following these tips, ušetříte peníze a získáte klid, protože budete vědět, že vaši zákazníci obdrží své objednávky pokaždé bezpečně.

• Tiskněte si štítky se zvýhodněnou dopravou doma pomocí Ecwid
• Průvodce pro podnikatele přepravními štítky pro elektronické obchody
• The Anatomy of Shipping Labels in Brief
• What is the Best Shipping Label Printer?