Running an online store is a great way to grow revenue and reach more customers… But why stop there? Expanding to online marketplaces can give you access to even more potential customers and increase sales!
In this podcast, we’ll explore the advice of Ben Jones from Codisto on how to maximize success when expanding to services like Amazon, eBay, a Walmart. If you’re looking to grow your revenue, this podcast will help you make the most out of the opportunities offered by online marketplaces.
Why You Should Go Omnichannel
If you’ve been operating an online store, but have been primarily selling on your website and social media while running Facebook and Google ads to market, you know these channels eventually begin to tap out. You’re seeing a plateau in website traffic and orders. Tak, what’s the next step? You need to find new customers and drive more traffic.
Expanding to marketplaces becomes the next logical step in your growth journey.
If you really want to increase sales, musíš go omnichannel. That means being present for your customers no matter where they prefer to shop. Some people only shop on Amazon, while other customers like to shop directly with the brand because they prefer that experience. Some people will shop on eBay because they want to find a good deal.
Regardless of what strategies you might be activating, you need to sell your products wherever your customers are choosing to shop.
Increasing Your Brand Visibility with Marketplaces
Increased product discovery is a good reason to work with marketplaces. It costs a lot of money to advertise on Google and Facebook to reach new customers. A marketplace has a different model. They have advertising options if you want to boost your listings with some paid promotion. But also, your brand will be organically discovered by people that prefer to shop on marketplaces only—shoppers that you normally wouldn’t reach.
What Marketplace Should You Choose?
Amazonka, eBay, and Walmart are some of the most popular online marketplaces. Keep in mind their specific guidelines when choosing a marketplace to sell your products.
Amazon is definitely the most popular online marketplace in the US: 61% of US consumers begin their product search on Amazon. That’s more searches than on a search engine like Google!
eBay is mostly associated with selling secondhand goods, vinobraní, and collectible items.
As for Walmart, it has a similar value proposition to Amazon. nicméně, it’s a younger online marketplace, so it’s far less competitive than Amazon.
I když se tato tržiště liší, Ben Jones vidí hodnotu na každém trhu pro každý podnik a povzbuzuje vás, abyste všude prodávali.
Například, můžete použít eBay jako kanál výprodeje k prodeji mrtvých zásob za prodejní cenu. Ve stejnou dobu, můžete prodávat své bestsellery na Amazonu a testovat je na méně konkurenčním trhu Walmart.
Prodávejte na tržištích s Codisto
V této epizodě, Ben Jones podává přehled Codisto, služba, která vám umožňuje přejít na omnichannel a synchronizovat váš obchod Ecwid s tržišti a prodávat na několika platformách najednou.
Podrobnosti o vašem produktu, stanovení cen, a inventář se synchronizují v reálném čase mezi vaším obchodem Ecwid a připojenými tržišti. Tudy, nemusíte se starat o přeprodání nebo ruční změnu podrobností o produktu na všech platformách. Můžete také nastavit různé ceny na různých tržištích, což je užitečné pro pokrytí poplatků specifických pro určité platformy.
Podívejte se na naše Centrum nápovědy a zjistěte, jak propojit váš obchod Ecwid s tržišti.
Poslechněte si celou epizodu, abyste se dozvěděli více o tom, jak začít s tržišti a jak zajistit, že uvidíte výsledky brzy po uvedení svých produktů na nové platformy.