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YouTube Channel Ideas for Online Stores

11 min read

Creating a YouTube channel for your online store is an excellent way to promote your brand, increase traffic to your site, and make sales. While the benefits of a YouTube channel may be self-explanatory, coming up with YouTube channel ideas may not be so simple. That’s where we come in!

In this article, you’ll find YouTube channel ideas for online stores as well as YouTube channel ideas for beginners. We will walk you through examples of great videos produced by other online stores to help you develop your own YouTube ideas.

You’ll learn that you don’t have to be Steven Spielberg to create engaging YouTube videos that your customers will love!

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Product Demonstrations

If you’re debating what topic to choose for your YouTube channel, product demonstrations are a great place to start. Product demonstrations allow customers to see your product live and in-action, which is often more compelling than text-based descriptions.

Think back to late-night infomercials for cleaning supplies and kitchen gadgets. Those product demonstrations made questionable items seem like essential tools. While product demonstration videos have changed a lot since those infomercials, the general idea is still the same: Convince potential customers that your product will greatly enhance their lives!

Our first example of a YouTube channel idea for ecommerce comes from Headspace, a meditation app. What makes this example a great one to mine for YouTube ideas is that they are essentially selling something intangible, but they demonstrate the product through cute animations that show exactly how someone would use it in their day-to-day lives.

Check it out:

For a YouTube channel idea from an online store selling something physical, let’s look at this example from Nespresso:

Here, the physical product is the main focus of the demonstration. We see how easy it is to use, and a gorgeous cup of coffee appears with just the touch of a button. What also makes this video compelling is the atmosphere. Watching, we get the sense that owning one of these machines will provide moments of peace and add to a sense of stylishness in our homes.

When developing YouTube channel ideas for your online store, these videos are great places to start. Think about the ways in which they demonstrate the features of their products, show how easy they are to use, and make a case (either directly or implicitly) for how those products will improve your life.
Though these videos come from established brands, they can still be inspiration for YouTube channel ideas for beginners. Let your YouTube ideas be guided by the methods and storytelling used in these videos, even if you don’t have the same production budget.

Product Spotlight Videos

While similar to product demonstration videos, product spotlight videos are meant to show the tangible aspects of your product. What does it look like, what materials is it made from, how does it feel to touch it? These are some of the questions a product spotlight video can answer, and the best ones help a customer envision how it would feel to own your product.

Let this next example from Apple show you why a product spotlight video is a perfect YouTube channel idea for your online store:

The details in the video are technical and would normally be boring, but what Apple excels at here is creating a sense of drama and motion. Each aspect is zoomed in on and expanded in a dynamic, informative way. Not only are we learning what sets the product apart, but we’re also getting up close and personal with the look, size, and shape of the computer.

When it comes to using this video to create your own YouTube channel ideas, there are a few things to ask about your product. What makes your product stand out? Is it made from unique materials? Is it sleeker, lighter, more transportable?

Product spotlight videos are also a great way to differentiate between the types of products you offer in your online store. If you aren’t selling technology like laptops, your YouTube ideas probably don’t need to be as specific as Apple’s but try to think how you can highlight your products in attention-grabbing ways.

Is there a unique location in which you can film your product? Who is the best spokesperson to relay your product’s specifications? All of these questions can help you develop YouTube channel ideas for your online store.

Lifestyle Videos

Another important YouTube channel idea for any ecommerce business to consider is the lifestyle video. These videos show your product in action, giving customers an image to aspire to or an archetype they can relate to. Lifestyle videos also help establish your brand, showing which sections of the market you cater to and helping those individuals find your online store.

To step away from the high-end brands, let’s look at this example of a lifestyle video from Bala, a company that makes wearable weights:

Here, the concept is simpler and the budget likely smaller. Bala shows their products in action and adds a touch of humor with the references to 1980s workout style. Right away, we can tell a lot about the Bala lifestyle, including what types of athletes might use this product, that they’re interested in being quirky, and that the weights are designed for those with an interest in personal style.

How can this video be translated into YouTube channel ideas? Well, that’s simple! Lifestyle videos ideas for your online store should show real people using your products out in the world. The models you choose, the way they’re dressed, and the locations you show them in all contribute to your customers’ understanding of your brand.

Part of having a strong brand is knowing the customers who are most likely to buy your product. When creating a lifestyle video, get your product in the hands of people who meet those characteristics and film away!

Testimonial Videos

The YouTube channel ideas is perfect for beginners. The testimonial video is simple and involves a satisfied customer talking about why they love your product and why they think others will love it too. Still, there is plenty of room for creativity in the testimonial video format.

For a fun take on the testimonial video, let’s take a look at this example from Magic Flask:

What makes this YouTube idea work so well is the fun concept and the visceral reactions of the customers giving the testimonials. The video hardly needs words because we can see how the grimace disappears when the alcohol is drunk from the Magic Flask product.

For a more straightforward testimonial, check out this one, which is perfect to emulate for YouTube channel ideas for your online store:

In this testimonial for Applied Fitness Solutions, the woman giving the testimonial is personable and relatable. The testimonial tells a story, which includes the results she gained from the service and touches on key concerns that other customers might have like cost and insecurity.

By incorporating the strong points of this video into your own YouTube ideas, you can share customer testimonials from individuals who your customers will see themselves in, which will help convince them that they could also benefit from your product or service. You’ll also be able to provide information that your customers want in a way that feels natural and not like a sales pitch.

Tutorial Videos

Our final YouTube idea is the tutorial video. These videos are simple and informative, letting a customer know how to use a product that they might not be familiar with or one that has technical aspects. Here’s a great example from Crossnet:

For Crossnet, a tutorial video is essential. They sell a product that most customers will have no idea how to use, so the tutorial video teaches customers how to play the game while also demonstrating important features.

You don’t have to invent a new product to include tutorial videos in your YouTube ideas. These videos can be excellent ways to show your customers that you produce content to help them and not just to make sales. Tutorials are an important aspect of any online store’s brand.

If your online store sells drinking glasses, your YouTube channel ideas could include tutorials for making certain drinks. If your online store sells posters, you might include tutorial videos for how to properly hang your product.

Tutorial videos are a place where you can let your YouTube ideas think outside of the box. What information can you provide to your customers that will help establish trust, brand identity, and a desire to purchase your product? Answer this question, and you’ll be well on your way to the perfect tutorial video.

Once you’ve generated all of your YouTube channel ideas, be sure to consider Ecwid as the platform for your online store. You can set up an account for free, keep it for as long as you need it, and easily connect your online store to YouTube and other video hosting sites.

Do you want to learn more about selling on YouTube?

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About the author

Max has been working in the ecommerce industry for the last six years helping brands to establish and level-up content marketing and SEO. Despite that, he has experience with entrepreneurship. He is a fiction writer in his free time.

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