Get your own unique domain through Ecwid and give your customers an easy way to find you. Learn more →
Everything you need to sell online

Set up an online store in minutes to sell on a website, social media, or marketplaces.

What it Means to Run a Woman-Owned Small Business

10 min read

Women-owned businesses are much more common today than they were 20 years ago, but a woman-owned small business still faces some unique challenges. Although centuries of gender discrimination are slowly but surely making way for a more equitable future, discrimination can still be a major concern for female business owners, particularly those in male-dominated industries.

But for many women, running a small business is very rewarding, and there are some unique perks. For example, as a part of reparations to female entrepreneurs, the federal government in the United States has instituted a Woman-Owned Small Business (WOSB) Federal Contracting Program to offer more opportunities to these women business owners and encourage their growth.

How to sell online
Tips from e-commerce experts for small business owners and aspiring entrepreneurs.
Please enter a valid email address

Overcoming Challenges as a Women Entrepreneur

Even though women are rising in the business world, how our society views women can create challenges for these business owners. Here are a few of the issues that almost all female business owners face and how you can hurdle over them.

Work/life balance

Even though women make up 47% of the workforce, they are still expected to run their households alone. A Gallup survey found that most career women are still responsible for laundry, cleaning, caring for children, grocery shopping, and other household tasks and errands.

In the midst of those demands, women who set their own hours are often taken advantage of by their family and friends because they have a “flexible schedule.” You must set clear boundaries in the beginning to avoid frustrations and missed deadlines later.

Gender discrimination

It is worth mentioning again that gender discrimination is still very much an issue in today’s business world. Women business owners make up less than 20% of all small businesses, and as such women often face difficulties networking with other business owners. Women in industries predominantly run by men run into even more problems and are rarely taken seriously.

Addressing a lack of confidence

One of the reasons there aren’t more women-owned small businesses is that women lack the confidence to forge ahead on their own. Women are told by society, their coworkers, their managers, and even their family that they don’t have what it takes to run their own business.

If you’re questioning your ability to run a successful small business, sit down and brainstorm all of your skills, talents, abilities, certifications, and experience that apply to your new venture. When you can see your qualifications in black and white, it gives you more confidence going forward.

Benefits of Being a WOSB

The benefits of being a woman-owned business range from targeted resources to unique promotional and contracting opportunities. The Small Business Administration does a credible job of offering resources to women and other business owners that have been discriminated against recently or in the past. Through much research and many surveys, organizations have figured out ways to help women-owned businesses succeed in spite of the challenges.

The Small Business Administration offers many resources for women-owned businesses, including the Office of Women’s Business Ownership, the voice of female business owners to the federal government. The National Women’s Business Council also has some excellent resources for women-owned small business planning and management. Both of these organizations have additional resources listed on their sites.

WOSB Federal Contracting Program

The Women-Owned Small Business Federal Contracting Program is designed to give WOSBs opportunities for federal contracts, which pay much more than the private sector in almost any industry. The federal government’s goal is to offer at least 5% of federal contracts to certified women-owned small businesses.

To meet that goal, the federal government designates certain contracts as for women-owned businesses exclusively. Federal contracts open to all small businesses will be limited to women if more than two WOSBs apply for the same contract. Small contracts in industries typically dominated by women are much more common than large federal contracts to women in male-dominated industries.

Qualifications for WOSB and EDWOSB Federal Contracting Programs

In order to qualify for these federal contracts, your company must be at least 51% women-owned with women managing day-to-day operations, and contracting officers must be women. It must meet the criteria to qualify as a small business, which is based on profits and company size and is determined by industry.

The SBA also offers additional opportunities to economically disadvantaged women-owned small businesses. The EDWOSB Federal Contracting Program offers additional bidding opportunities to those women who face additional challenges. In addition to the qualifications for WOSBs, owners of EDWOSBs also must be within a certain range of personal net worth and adjusted gross income.

Joint Venture Agreements

A joint venture is a partnership between two or more entities in which they work together for a common goal, in this case landing a federal contract. Each company has talents and areas of specialty to bring to the table, increasing the likelihood of winning the contract.

Small businesses often apply to government contracts as a part of a joint venture agreement because small companies have more limited specialties and may not be able to manage the project on their own. But there are some rules as to whether or not your joint venture can apply for WOSB federal contracts.

  • Both entities must qualify as a small business according to industry limits set by the SBA
  • women-owned business must manage the venture, including day to day operations
  • woman-owned business must take ultimate responsibility for the performance of the federal contract
  • When the joint venture creates a separate entity, it must be at least 51% women-owned

There are many other requirements for joint ventures when it comes to federal contracts. You can learn more about joint venture criteria from Cornell Law School here.

Women-Owned Small Business Certification

Before you can get the benefits of being a women-owned business, you have to certify. The certification allows you to apply for WOSB federal contracting opportunities and may give you benefits in the private sector as well. For example, Upwork offers benefits for certified women-owned businesses (and other minorities).

There are two types of certification, WOSB and EDWOSB.

The women-owned small business certification allows you to bid on government contracts designated for female small business owners. Of course, you will also be able to apply for other projects in the Small Business Federal Contracting Program.

The criteria for WOSB certification include:

  • Meet standards for company size and revenue, determined by industry at the SBA
  • Be at least 51% women-owned, and women must be responsible for major decisions and day-to-day operations.
  • The highest position in the company must be filled by a woman working full-time hours.

Some women-owned businesses may also qualify as an economically disadvantaged business. The EDWOSB program has a few more requirements, including a maximum personal net worth of $750,000 per year.

There are a few different ways that you can get certified. You can self-certify with supporting documentation like a birth certificate, tax return, and/or business financial report. The process can be complex, so you might consider third-party certification. You can learn more about WOSB and EDWOSB certification on the SBA website.

Although there are no requirements for time in business for small business federal contracts, you will be more likely to win projects if you have a well-established business. When you sell physical products, digital products, or services, you can use Ecwid to build your business as you build your profits, preparing you for government contracts in the future. To inspire you, here’re some successful women-owned online stores built with Ecwid.


Table of contents

Sell online

With Ecwid Ecommerce, you can easily sell anywhere, to anyone — across the internet and around the world.

About the author

Max has been working in the ecommerce industry for the last six years helping brands to establish and level-up content marketing and SEO. Despite that, he has experience with entrepreneurship. He is a fiction writer in his free time.

Ecommerce that has your back

So simple to use – even my most technophobic clients can manage. Easy to install, quick to set up. Light years ahead of other shop plugins.
I’m so impressed I’ve recommended it to my website clients and am now using it for my own store along with four others for which I webmaster. Beautiful coding, excellent top-notch support, great documentation, fantastic how-to videos. Thank you so much Ecwid, you rock!
I’ve used Ecwid and I love the platform itself. Everything is so simplified it’s insane. I love how you have different options to choose shipping carriers, to be able to put in so many different variants. It’s a pretty open e-commerce gateway.
Easy to use, affordable (and a free option if starting off). Looks professional, many templates to select from. The App is my favorite feature as I can manage my store right from my phone. Highly recommended 👌👍
I like that Ecwid was easy to start and to use. Even for a person like me, without any technical background. Very well written help articles. And the support team is the best for my opinion.
For everything it has to offer, ECWID is incredibly easy to set up. Highly recommend! I did a lot of research and tried about 3 other competitors. Just try ECWID and you'll be online in no time.

Your ecommerce dreams start here

By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Your Privacy

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer. More information

More information

Strictly Necessary Cookies (Always active)
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Performance Cookies
These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.