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Why You and Your Clients Need a White Label Solution With Ecwid

7 min read

We get it  with growing competition in the ecommerce space, you have your choice of solutions with whom to partner.

So what makes Ecwid different from our competitors? What makes us more valuable as a partner? And how is Ecwid positioned against the other platforms?

We stand out among our competitors in a unique way as one of the only ecommerce platforms to offer a true white label solution.

What is white labeling?

You’re probably more familiar with white label products than you realize. Most grocery “store brand” goods are the result of a white label partnership where a product is produced by one company and then rebranded by another company to sell as their own.

With Ecwid White Label Ecommerce, it’s no different. We’ve built and developed industry-leading ecommerce software, which enables you to offer a powerful, nicely packaged product that’s ready to be rebranded and sold to your customers. You simply sell the access to the software as if you’ve developed it yourself.

The beauty (and the main feature) of white label partnerships is anonymity: your clients will use our software, but under the brand of your company.  This is an amazing opportunity for your clients but also for your business. Just think about how tricky it would be to develop, launch and support your own full-featured ecommerce platform, as well as the time, resources and significant investment that’d be required to do so.

With Ecwid’s white label partner program, you can give your clients all of the benefits of a polished ecommerce platform with none of the headaches of running one. As a white label partner, you can purchase Ecwid plans at a deeply discounted price, repackage them under your own branding, and resell them to your clients at whatever price you choose.

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The instant benefits for you

It’s simple. You don’t need to know any technical details about ecommerce to resell it successfully. Online stores are maintained, updated and supported by Ecwid, so you can focus on sales.

It’s quick. The setup of your partnership account takes just a few days. After you join, you could start selling your new white label ecommerce solution that week. 90% of our partners successfully launch their white label service within their first month of signing up.

It’s cheap. For less than $500 per year, you get your own brand of ecommerce that includes a white label store management tool, platform updates and maintenance, and priority technical support.

It’s profitable. There’s no need to waste time and money developing your own ecommerce solution; join our white label program and start selling right away! You’ll receive significant discounts on Ecwid’s plans, which you can resell at any price you choose. 80% of our white label partners make their first sale within their first month after launch.

Other benefits to your business

You also keep complete control by nesting our software under your business. It’s your brand, your price and your billing — plus the power and security of Ecwid. And you gain the freedom to expand your offerings and provide modern ecommerce while still having the time to focus on the core of your product. A white label partnership has multiple benefits for your brand as well:

  • You can build your brand into an all-in-one ecommerce hub for your clients — from advertising to omnichannel selling — and provide everything clients need to sell online and grow their business.
  • You can also create client loyalty by offering a robust product, further deepening the relationship and reliability that small businesses need.

But what types of partners are best suited for a white label partnership? Let’s take a look.

Who can become a white label partner?

Our white label program can be designed to fit your company’s specific needs, whatever they may be. We have years of experience and we work with a wide variety of partners, including:

  • Agencies: Include an online store as part of your web design or other projects without worrying about maintenance.
  • SaaS Platforms and Site Builders: Easily integrate high-end ecommerce functionality into your product and save thousands of hours by not building in-house.
  • Hosts: Offer ecommerce without the headache of extensions and upgrades like WooCommerce; with Ecwid, there’s no server load or maintenance required.
  • Payments & POS: Scale your merchant portfolio with ecommerce stores designed to work with any payment processor, gateway, or point-of-sale system with no additional fees.

See how a marketing agency scaled their SaaS revenue by 500%

So let’s recap…

With a white label partnership, the biggest and most valuable benefit is time saved. You avoid wasting resources and investing the time required to build a software product, but gain all of the benefits of having the product. In the end, you receive a fully integrated ecommerce solution without any of the hassle of running it.

If you’re still unsure if white labeling is the right direction for you, we’d love to talk to you about your needs and find the perfect solution. Reach out and let’s get this partnership started!

Do you want to learn more about growing business with the Ecwid Partner Program?

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Easily offer ecommerce services to your own customers with the Ecwid Partner Program.

About the author

Colin Thompson is a content writer at Ecwid. He writes about marketing, business development, and promotion for our Ecwid Partners. He loves cats, Chicago sports, deep dish pizza and going on hikes.

Ecommerce that has your back

So simple to use – even my most technophobic clients can manage. Easy to install, quick to set up. Light years ahead of other shop plugins.
I’m so impressed I’ve recommended it to my website clients and am now using it for my own store along with four others for which I webmaster. Beautiful coding, excellent top-notch support, great documentation, fantastic how-to videos. Thank you so much Ecwid, you rock!
I’ve used Ecwid and I love the platform itself. Everything is so simplified it’s insane. I love how you have different options to choose shipping carriers, to be able to put in so many different variants. It’s a pretty open e-commerce gateway.
Easy to use, affordable (and a free option if starting off). Looks professional, many templates to select from. The App is my favorite feature as I can manage my store right from my phone. Highly recommended 👌👍
I like that Ecwid was easy to start and to use. Even for a person like me, without any technical background. Very well written help articles. And the support team is the best for my opinion.
For everything it has to offer, ECWID is incredibly easy to set up. Highly recommend! I did a lot of research and tried about 3 other competitors. Just try ECWID and you'll be online in no time.

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