What You Should Know Before Buying an Online Business

The cost of opening an online store is lower than ever before. Yet, launching a new business carries a certain amount of risk. Any number of things can go wrong: your marketing plan might not pan out as expected, you can run into inventory issues, or people might simply not like what you have to sell.

One way to reduce the risk with an online store is to buy an existing online business. Instead of testing the waters with an unproven idea, you can buy a store with established customers and proven demand.

If you choose this option, you have to do your due diligence and double check all the seller’s claims. Follow this checklist to ensure that you buy a proven business.

Basic Audit

Before you evaluate the store’s traffic, financials and operations, check the following:

About The Author
Jesse is the Marketing Manager at Ecwid and has been in e-commerce and internet marketing since 2006. He has experience with PPC, SEO, conversion optimization and loves to work with entrepreneurs to make their dreams a reality.

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