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What is a “Link in Bio”? And Why Is It Important?

12 min read

Social media is used in a lot of ways to market companies, brands, and products. Social media platforms have likewise created many tools to help influencers and entrepreneurs optimize their presence online. One of the most useful, and and simplest, tools to use on social media sites, as well as your own web page, is a “link in bio”.

If you are new to the social media marketing landscape, you may be asking yourself, “what is link in bio”? Here is everything you need to know about what “link in bio” means, and why it’s an important tool to use.

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“Link In Bio” Meaning

The meaning of “link in bio” is actually quite simple once you understand how most social media pages are laid out. A “link in bio” simply refers to a link that can be found in the bio section of a particular social media page.

Most pages, whether for an individual or company, will use the bio section to explain who they are and why they are using the platform. A “link in bio” can be used to redirect your social media audience to a product page, online store, or company website.

Why bio links are important

“Link in bio”, or bio links, are a useful tool for online marketing for a couple of reasons.

Most notably, bio links are a simple and efficient way to direct traffic to pages that you want to highlight. This could be your company website, a product landing page, or something else entirely. Whatever it is that you want your social media audience to see, you can link to that page in your bio section.

On the one hand, this is an effective marketing strategy because it increases visibility for the page in question. The more people who see your website or product page, the more potential customers you will have.

But the benefit of bio links can actually go beyond that. By drawing in more users, your “link in bio” links can also be good for your website’s SEO, or Search Engine Optimization. Your bio link serves as a backlink, which is a very important part of the SEO formula. Backlinks help to establish your website as a credible resource in the eyes of search engine algorithms. This causes your pages to rate more highly on search engine results pages (SERPs), leading to more visibility. This, in turn, creates even more organic traffic for your website. Simply including a bio link on your social media pages can passively grow traffic and website visibility without any additional work.

Instagram “Link In Bio”

Every social media platform offers a space to provide a “link in bio”. But the Instagram “link in bio” is one of the most popular, and widely used, bio links on the web. This is simply because Instagram is one of the most popular social media platforms for companies and entrepreneurs to advertise on. Instagram bios are seen by more viewers from target demographics.

Instagram’s content format also makes it a natural space to market products and services. Instagram is a platform that emphasizes visual content, whether that’s static images or video clips. Businesses and entrepreneurs can create and share unique and compelling content that ties into their products or services. Then they can funnel their viewers to their link in bio to convert sales generated from their Instagram content.

Where is “link in bio” on Instagram?

Want to take full advantage of the Instagram “link in bio”? Here’s how to do it in a few simple steps.

  1. On your profile page, click the “Edit Profile” button.
  2. In the box marked “Website”, enter the URL you wish to link to.
  3. Click “Done” to save the changes.

You may also take this time to add some SEO-focused text to your “Bio” section as well. But to add your Instagram “link in bio”, all you need to do is enter your URL into the Website field. This will automatically display that link to all users who view your page in the future.

TikTok “Link In Bio”

TikTok marketing is still relatively new compared to marketing on Instagram, YouTube, or Facebook. But more and more brands are starting to figure out how to leverage TikTok content to increase sales.

TikTok, like Instagram, is a coveted platform for marketing content because of its emphasis on video content. It is also a platform that thrives on short-form, entertainment-focused content, predominantly viewed by young users. Successful TikTok marketing can be a goldmine for savvy brands. And, as with Instagram, adding a TikTok “link in bio” is a simple way to increase traffic for free.

Where is “link in bio” on TikTok?

The process for how to add a TikTok “link in bio” is fairly similar to Instagram’s and can be done in a few quick steps.

  1. Go to your TikTok profile page and click “Edit Profile”
  2. Locate the “Website” box and add your desired URL.
  3. Save your changes

Once added, anyone who views your TikTok profile page will be able to easily find your link and visit your website.

“Link In Bio” Examples

As you can see, having a “link in bio” can be quite important. But simply having a link in your bio is not the only key to success. Your “link in bio” landing page needs to be a page that will reliably convert clicks into sales. How do you do that? First, let’s take a look at a few strong “link in bio” examples from big-name brands. Then, we will review some of the keys to focus on when setting up your “link in bio” landing page.


Nike’s Instagram page shares a variety of content, balancing fashion, sportswear, and social advocacy in one place. The brand’s “link in bio” landing page concentrates much of that content to focus on only the highlights. The “link in bio” page emphasizes compelling stories, as well as celebrity and athlete promotional content. Along with that is a link reminding viewers to shop at the Nike store to find products featured in their social media content.

This “link in bio” page is effective because it provides users with a direct channel to compelling brand-related content. But, beyond that, it also gives interested followers a direct link to purchase any products they see on the page. Nike’s “link in bio” page is both engaging and practical, making it a simple tool for converting sales.

Carl’s Jr.

Carl’s Jr. takes a simple approach to their Instagram content. The fast-food burger chain sticks primarily to sharing images that highlight their tasty-looking burgers, drinks, and other menu items. The intent, of course, is to target their audience’s appetite and make them crave a delicious cheeseburger. So what is the best way to use their bio link? Their solution is as brilliant as it is simple. Clicking on the Carl’s Jr. bio link brings users to the company’s online ordering page.

As users scroll through their feeds, they see pictures of burgers and shakes and start to crave those items. Many of those users might then click on Carl’s Jr.’s profile page. From there, they are one click away from starting their order at the nearest Carl’s Jr. location.

“Link In Bio” Landing Page

So, what are the keys to having a strong “link in bio” landing page? Here are three things to focus on when setting up your landing page.

User engagement

When users click on your “link in bio”, it is often because they are interested in learning more. Having a landing page that gives users more opportunities to engage with your website, or learn more about your brand, is key. This could be in the form of expanded content that would be out of place on social media, an “About” page for your brand, or something else entirely.

Sales potential

Many users clicking on your “link in bio” may also be considering making a direct purchase. Both the Nike and Carl’s Jr. examples provide users with this opportunity, though one is more direct than the other. No matter your strategy, your “link in bio” landing page should make it very easy for users to shop for products or services.

User interface

Last, you want to make sure your “link in bio” page is optimized for a clean user experience. This means quick loading times, an intuitive layout, and clear and obvious links to more content. Your “link in bio” landing page sets the first impression for your website. The easier it is to navigate, the more likely customers are to stay on your site and make a purchase.

Link In Bio Tools

Another way to fully optimize your landing page is with a “link in bio” tool. “Link in bio” tools like Linkup allow brands to craft customizable landing pages for their links in bios. This allows you to maximize the potential of your “link in bio” by curating specific content for your social media audience. While linking to existing web pages can be effective, creating custom, unique bio link landing pages creates more opportunities and greater potential.

If you’re looking for a free but powerful link-in-bio tool, check out Linkup. With just a few clicks, you can effortlessly build a mobile-friendly page showcasing your social profiles, work, content, and even products. This feature is particularly helpful for brands, artists, content creators, and influencers, as it allows your followers to make purchases or grab your merch directly from your Linkup page.

Linkup offers the distinct advantage of being powered by Ecwid, a robust ecommerce platform. This integration unlocks limitless possibilities for expanding your brand as it grows. For instance, you can add more sales channels and explore new monetization ways.

Linkup also provides detailed page performance insights and effortless customization to align your page perfectly with your brand.


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About the author

Max has been working in the ecommerce industry for the last six years helping brands to establish and level-up content marketing and SEO. Despite that, he has experience with entrepreneurship. He is a fiction writer in his free time.

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