What are the most successful small businesses?
Posted Mar 10, 2020 by Lina Vashurina, Ecwid Team

What Are the Most Successful Small Businesses?

If you’re overwhelmed looking for the best online business to start, you’re not alone. There is a huge amount of successful small businesses, over 30 million in the U.S. The honest answer, there is no foolproof business that will make you successful overnight. We’re here to help answer a few questions to get started!

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What Is the Easiest Online Business to Start?

We think the easiest way to start an online business is to find one where you can work from home. Starting an online business from home is beneficial for a number of reasons. It can keep your costs down, minimal investment is required plus — snacks! Here are a couple of ways to start an online business from home:

Sell an ebook

Ebooks are a simple way for online merchants to monetize their knowledge and experiences by creating a digital product that can be easily purchased and downloaded from their online stores. From teaching others about your industry and products to sharing your experiences as an entrepreneur, writing ebooks is an opportunity to turn your story into a product you can sell. Since you’ve already mastered the skill, it’s also the best business to start with little money.



For example:

  • If you’re an accountant — create a budgeting course for beginners.
  • If you’re a stay at home mom — publish a guide on home organization.
  • If you’re an event planner — create a wedding planner guide for brides.

Related: Learn how to create and sell an ebook with Ecwid!

Sell handmade products

DIY-ers have a huge opportunity to sell online. By creating something unique, they’re able to attract customers who are looking for that one-of-a-kind, handmade product. Even better: there’s no official training needed and certainly nothing requiring a professional sculptor’s skills. From toys to candles, the possibilities are endless: get inspired and start your e-commerce business with Ecwid. Today, consumers are moving away from mass-produced goods to those created with love by individual crafters.

Sell handmade products

Floral designs are a popular style for notecards (Image: @typoflora)

Related: 25 DIY Crafts to Make and Sell

Design and sell merch

Sell your own branded merchandise in minutes, right from your computer or smartphone. With smarter marketing tools and a variety of new ways to sell, e-commerce technologies have made it easier than ever before to reach and monetize your audience, even with little or no investment. Learn how to make sell your own merchandise with Ecwid!

Design and Sell Merch

Tip: Connect your store to a print-on-demand service Printful, it’s available on all Ecwid pricing plans through the end of 2020.

With Ecwid, we make it quick and easy to launch your online store. That’s not to say some work will be required. But, we give all the tools you need to start and grow!

What Is the Best Business for Beginners?

For beginners, starting a small business can seem daunting. And an online dropshipping business is the best place to start.


This means that you can start without storing any inventory, dealing with any manufacturers, or worrying about shipping. The benefits to business owners are pretty clear: you’ll take almost zero risk, and won’t have to deal with all the pesky details of eCommerce, like shipping and logistics. You just need a website and a way to accept payments (Ecwid can handle both).

Related: Read more on how to start your online dropshipping store.

Wholesale2B makes it easier for you to start your online selling by connecting your Ecwid store with 100+ product vendors across the globe. You simply install the app and pick the products, and the application will keep your store catalog in sync with the actual warehouse data.


Dropshipping can also be the best business to start with little money. If you’re a beginner — Ecwid is the perfect solution! In minutes, you can have your online store built, no coding required.

What Businesses Do Best in Small Towns?

While businesses in small towns mainly rely on their brick and mortar locations. These small business ideas for small towns combined with an online store are foolproof.


Every small town needs a restaurant but not every restaurant is needed in a small town. We encourage you to find a unique approach and create a business plan. Make sure to set up your restaurant with online ordering and delivery options to increase your profit and reach.

Easy online ordering for restaurants

Easy online ordering for restaurants

Tip: Check out our exclusive offer for restaurants!

Coffee shops

With the support of your local community, a coffee shop is a great small business idea for a small town. In the U.S., 64% of consumers, over the age of 18, drink coffee daily! You’ll find coffee shops in small towns and big cities, popular as ever. As with any business, the key to success involves researching and planning. Check out this guide for opening a coffee shop and why small-town local coffee shops are the best!

In addition to offering coffee, you can sell branded merch, coffee accessories and gift cards!

Easy online ordering for restaurants

Ecwid Merchant — HOPE Coffee

Related: Learn more about selling gift cards for your coffee shop with Ecwid E-commerce.

Flower shops

If you have a green thumb, think about opening up a flower shop — a surprisingly inexpensive business to open. From weddings, to funerals and special occasions — you’ll find multiple ways to grow a flower shop in a small town.

Check out FloraFlowerCart.com and how they use the Ecwid plugin for online orders!

What Is the Most Profitable Business to Start?

According to Statista, global e-commerce represents 14% of the total share of retail sales. Some of the most profitable small businesses in 2019 were related to e-commerce and online businesses. Another reason why it is the perfect time to start an online store with Ecwid E-Commerce!

What Should I Do Next?

Sign up for your free online store! And if you’re looking for more inspiration, read where to find even more ideas for an online store.

There’s so much you can do with just a few clicks. If you’re interested in making the move online, you can get started with Ecwid in just 5 minutes. Let’s do it.

About the author
Lina is a content creator at Ecwid. She writes to inspire and educate readers on all things commerce. She loves to travel and runs marathons.
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