With the advent of the internet revolution, the marketing channels used for advertising and targeting potential clients broadened. The rules of the game had to be according to the rules of the arena. Users could now be on the same page with you on a real time basis and that is exactly what the dexterity of the latter depended on.
Among all the channels, the scope of one surpassed all others. The user, most of the times, will access the internet through a browser and if he/she can be targeted for that platform, then half the battle would be won. Web push notifications were devised to address that necessity.
Web push notifications can be delivered anytime, on any site and with any level of personification. Segmentation reached a whole new level with this channel. User engagement including
So, if properly utilized, web push is sure to increase conversions. We have listed 15 ways of increasing your ROI. When you finish reading, maybe you can come up with even more.
1. Engage new users
Every day of the year, a plethora of brand new users descend on any
A good idea for you to tap new customers would be to float ads of the best selling products,
Re-engage the inactive
As an online business owner, you might want to bring back users both long gone and still on your website or app but not doing much.
This tactic should also be extended to buyers from previous year’s holiday sale or say stock clearance sale, as they have already shown the inclination to buy from you.
There’s not a great deal of difference in the content an
The curated content of the ads/emails an
3. Bring back category
Users that regularly frequent an
You can maintain a segment for a group of users who chance upon something they like but ditch the transaction ultimately and drop off midway for a variety of reasons.
As the competition to garner sales grows, instant follow up with proper channel optimization is crucial to prod these users over the line. A marketer needs to identify the channel of communication users are most likely to encourage.
Personalization also plays a really key role here. If the user is served with a
time-sensitive deals and offers
Timing is everything in a season of sale. Speaking of
Serve information about these sales — to
5. Promote new product arrival
When you has successfully identified and segmented the customer base, basing on the customers’ purchase behavior and history, sending relevant
For example, say a new novel of George R. R. Martin is in stock and you have records of all the book lovers stored in one segment and if he sends a notification that states, George R. R. Martin’s Winds of Winter now in stock, then every user will want to pick their copy at the earliest.
6. Product page
Navigating the merchant’s site is one of the chief factors that leads to user
Deep linking is linking to the specific interior page or product on an
So, let’s assume a user is checking out a product and then abandons the cart right before making the purchase.
Send them a nice and sweet customized message in a browser push:
By taking the visitor directly to the information that they desire, the chances of converting that visitor increase by manifold.
7. Price drop alert
When the users are spoilt for a choice of offers, they would settle for nothing but the best deal. A typical user will compare multiple fashion websites/apps before he can complete the purchase.
How do you let interested users know about the drop in prices on products they were so keen on buying? And how do you reach your audience wherever they might be to tell them about the price drop?
In this age of digital media, it is a bad idea to wait for emails to be read. You should rather look at options that are instant and can be trusted upon to reach the right set of audience.
8. Back in stock alert
His preferred Hugo Green 200 ml is out of stock! No point in checking any other perfume on this site — if Margaret left your website with such a disheartening experience, adding the out of stock product on her wish list, do not let the feeling grow on her.
Instead, as a
There are chances that the user would have already bought the product from some other
However, letting them know that you care for their choices, is paramount.
Moreover, some users are loyal to some particular websites, in which case, they may not have bought the product elsewhere and would indeed be thrilled to receive a timely and relevant WPN from the particular
9. Retarget cart
One of the most common customer behaviors is to browse through a category of products, shortlist a few and then leave the cart as is.
The reasons for such user behaviors might vary from
Although it is disappointing to see a potential buyer drop off the site at the last minute, you can take some proactive steps through Web Push to convince these users to make the purchase.
Reminding users about the products, they had initially shown intent to purchase, gives you an opportunity to recover the lost sales.
Couple it with a discount coupon and more than half your battle is won.
10. Reward loyalty
While sending Web Push to website subscribers is indispensable, right time, relevance and personalization are equally crucial.
Studies show that the
Also, it has been analyzed that users have a higher tendency to respond to messages received from 12 noon to 5 p.m.
Therefore, sending actionable Web Push at the optimal time will help achieve better ROI.
Similarly, tailored messages for customers result in a surge in sales figures.
For instance, if Jovita receives a message, which reads, Hi Jovita, Thanks for being loyal to our brand. We have given a credit of $10 towards your next shopping, it not only comes across as a useful reminder but also as a gesture showing your
Sending web push on festive occasions or on birthdays are also effective.
For example, a message saying Happy birthday, Jeff. Use NIKE20 to avail flat 20% off on any Nike shoes today on your customer’s birthday is a
In addition to all these, you should always remember to respect and reward the most loyal customers from time to time through some best price offers, latest product information, or some special coupon codes.
11. Recommend the best products
Remember the last time when you were confused about a particular product and did not know which one to go with. Now imagine, if an
12. Upselling and
When the seller encourages the customer to spend more than he or she had originally planned to, that kind of selling is called upselling. It’s also known as
Cross selling means to sell a different product to an existing customer. Both require high levels of 1:1 personalization of browser push messages.
13. Order delivery alert
Looking at when the order is going to arrive is one of the best pleasures a man can afford in his mostly busy and mundane life. To take that fun away from customers is like telling a
Sending order delivery alert to the user is important even more for keeping the customer informed about when and where the product is supposed to arrive. Although a great channel for user engagement, this also keeps the user informed that you care.
14. Customer feedback on product delivery
Gaining insights on ways to improve the business is one of the most intrinsic practices required to sustain it over a long period of time. Almost all
Sending browser push notifications to customers for filling in/sending the feedback on product delivery is a well
15. Engage more customers with your brand
To keep the users engaged with a brand is a skill hard to master. But, once learned, it helps you achieve maximum conversions with minimum ad spends. The trick lies in telling stories sometimes rather than selling — honest stories of brand origin and history, interesting reads about why / how a new segment was included in a brand, blog post about how a brand can be used in more ways than one, etc. etc.
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