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Video Content Creators: How to Sell Your Videos Online

11 min read

Creating content, especially to expose your small business to the online world, isn’t easy. It can take hours to shoot videos, take pictures, edit the content, and get it picture-perfect to present it to the online market, just for thousands of people to swipe by it without even giving it a second glance. We know that content creation isn’t easy by any means.

Much like those in the movie industry, entrepreneurs, video creators, and small business owners, like yourself, wake up every day hoping for your big break! You are hoping to wake up to a video that has gone viral, and now you have purchase orders, messages, emails, and subscriptions to manage for days. But then, the day finally comes—it’s just rough that it took years of hard work and dedication to get there.

What if I could tell you that this “ah-ha” or “success” moment can come sooner rather than later? What if I told you all it takes is the right ecommerce platform to get your business to market, grow, and manage all from one easy control panel? Ecwid is the perfect platform you’ve been searching for!

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Ways to Profit Off Your Videos

There are many ways to make an income off your videos. Whether you are selling ads, doing affiliate marketing, or selling a subscription, there is a social media platform for you to yield profits.

The first profit-turning avenues that come to mind when you decide to monetize your videos online are probably, Facebook, YouTube, Instagram, Amazon, TikTok, Etsy, and more! But which platform is right for your business? Let’s start by determining what your business is and your plan on profiting off your video creations.

Small business owner: selling products

If you are a small business owner and are selling products, it would be best to use an ecommerce platform, like Etsy, Ecwid, or a personal website, to sell your products. It would also benefit you to utilize various social media platforms to market your business to bring customers to your online store.

You can create videos and take pictures of your products to market them to the online realm by posting Facebook videos, Instagram reels, or TikTok videos. Using any of these features could generate an income by using their ad features or gaining a following.

Facebook marketplace

Let’s say you own a small business flipping furniture, but you don’t want to deal with the struggles of building an online storefront, then you should turn to Facebook MarketPlace. Using Facebook MarketPlace is easy and free with your account! You can easily list your products online, sell them, and even get paid that very same day!

Facebook video

The Facebook Ad Breaks feature is currently in a beta phase and is only available to US residents. However, the feature enables you to take breaks in between live videos and run short ads. After enough of these ads air, you will be able to reap a share of the ad revenues.

So maybe you want to go live discussing why you chose a particular paint color — then go live and use up all the ad breaks you are given!

Instagram reels and TikTok videos

Instagram and TikTok are similar in their video content methods in that the features and characteristics are identical. If you want to make money off your videos on Instagram, you will need to assess the tools you use to make your products. Determine if there are any unique tools you use from another company that offers an affiliate marketing program.

Apply for their program, get a personalized link, create a video using the company’s tool and how it benefits your business then share it to the internet. When a viewer clicks on your personalized link to purchase the unique tool, you will receive a commission off the products sold!

TikTok is slightly different in that video creators can join a creator fund within the platform once they reach a certain number of followers. Once you are granted access to the exclusive creator fund program, you can start receiving compensation for your video’s views. Most creators cannot typically make a living off this income; however, you can couple this technique with an affiliate marketing program to streamline two sources of income!

Video creator: selling tutorials or how-to videos

Let’s say you’re not “in touch” with your artsy side, and you don’t want to spend hours making products and selling them online. Instead, you want to be in front of the camera selling yourself…no, not in a risqué type of way, but in an “I make the best apple pie and here’s how to do it” type of way!

Then you probably don’t need a dedicated ecommerce or personal website. Instead, you need a video platform that gives you endless opportunities to post all the baking videos you desire!


YouTube is a great video platform that you can use to sell ideas and tutorials, and it is easy to get started! All you need to do is create your account and start uploading videos. Once you build up your subscribers, YouTube will allow you to monetize your channel by displaying ads.

The more views your videos get, the more ads are shown, and the more money you make! Of course, the hardest part is gaining subscribers, but don’t be scared to field traffic to your channel using other social media platforms.


Dailymotion is another video streaming platform that allows you, the creator, to upload videos to their platform. Additionally, the website supports in-stream video ads to generate earnings. Essentially, you would be making money the same way as YouTube. A key advantage of using Dailymotion over YouTube is that Dailymotion allows you to rent your videos on-demand or on a subscription basis!


Again, using the Facebook Ad Break feature on Facebook live would be another way to generate profits from your ideas or tutorials. Broadcast a live stream of you baking your award-winning apple pie, and don’t be shy. Use all the ad breaks you need!

What’s Your Business?

So, what’s your business venture? Are you a small business wanting to field more traffic to your ecommerce site? Or are you the best at what you do and think everyone needs to hear your insights? Or are you simply looking for a fun way to make extra money on the side? No matter where you are in your entrepreneurial journey, the best thing you can do is find the quickest, easiest, and cheapest way to get started and start selling!

Ecwid is an excellent place to begin as their service is free to get started! is an ecommerce platform that makes selling online easier. Like Etsy, small business owners or entrepreneurs like yourself will have the opportunity to build your storefront and instantly sync and sell your services across your website, social media platforms, marketplaces, and more!

Ecwid also comes automated with marketing tools where you can manage everything all from your Ecwid control panel. So don’t delay; get creating and start your new online business today!

Do you want to learn more about how creator make money onlie?

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About the author

Max has been working in the ecommerce industry for the last six years helping brands to establish and level-up content marketing and SEO. Despite that, he has experience with entrepreneurship. He is a fiction writer in his free time.

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